eCite Digital Repository

Items where Subject is Field of Research, Commerce, Management, Tourism and Services, Marketing, Pricing (incl. consumer value estimation)

Journal Article
Yu, S and Yang, Z and Zhang, W, Differential pricing strategies of air freight transport carriers in the spot market, Journal of Air Transport Management, 75 pp. 9-15. ISSN 0969-6997 (2019) [Refereed Article] 
Yao, J and Oppewal, H, Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size, Journal of Retailing, 92, (1) pp. 109-121. ISSN 0022-4359 (2016) [Refereed Article] 
Yao, J and Oppewal, H, Unit pricing matters more when consumers are under time pressure, European Journal of Marketing, 50, (5/6) pp. 1094-1114. ISSN 0309-0566 (2016) [Refereed Article] 
Other Public Output
Grimmer, MR, Shopper loyalty is big business, The Saturday Mercury, The Mercury, Hobart, 1, 1, p. 12. (2012) [Media Interview]

This list was generated on Tue Jan 25 01:23:01 2022.