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Survey of Countertrade Practices in Australia

journal contribution
posted on 2023-05-16, 10:25 authored by Palia, AP, Liesch, PW
This empirical exploratory study is part of a larger comprehensive study of countertrade practices in the Asia-Pacific region. A mail survey of 600 Australian international trading firms reveals that a positive attitude toward countertrade exists among both countertrades and non-countertraders in Australia. Further, the study reveals the major motivating factors, the benefits derived, difficulties faced, and reasons for not countertrading by Australian firms. In addition, the study identifies the forms of countertrade used, the countries served, and the product and service categories countertraded. The results are compared to earlier studies of UK and Canadian firms, and the implications for international marketing managers are discussed. © Elsevier Science Inc., 1997.

History

Publication title

Industrial Marketing Management

Volume

26

Issue

4

Pagination

301-313

ISSN

0019-8501

Department/School

TSBE

Publisher

Elsevier Science Inc

Place of publication

New York

Repository Status

  • Restricted

Socio-economic Objectives

Other economic framework not elsewhere classified

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