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A participant recruitment video: an innovative multimedia tool to involve teen YouTube users in online ethnographic research


Jang, SH and Le, T, A participant recruitment video: an innovative multimedia tool to involve teen YouTube users in online ethnographic research, Conducting Research in a Changing and Challenging World, Nova Science Publishers, T Le & Q Le (ed), New York, pp. 231-241. ISBN 978-1-62618-651-4 (2013) [Other Book Chapter]

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Copyright 2013 Nova Science Publishers

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Despite an increasing amount of social science research online about youth engagement with social media, opportunities, challenges and issues in utilising social media in participant recruitment for youth educational studies have not received sufficient attention. The purpose of this chapter is to provide some future directions for facilitating the social media platform YouTube as important supplements or alternatives to traditional participant recruitment procedures. This chapter initially discusses challenges and issues in recruiting teen online users and then highlights the importance of a pilot study in recruiting them for social media research. The data collected in the course of running four pilot trials with a group of teenagers, their parents and researchers, have significantly contributed to improvements in the adaptability and robustness of participant recruitment mechanisms. The insights afforded through analysis of the data informed the production of a suitable recruitment video. It is hoped this chapter may contribute to emerging innovative methodological approaches that utilise multimedia tools to facilitate participant recruitment.

Item Details

Item Type:Other Book Chapter
Keywords:youth engagement, online ethnography, participant recruitment, pilot study
Research Division:Indigenous Studies
Research Group:Other Indigenous studies
Research Field:Other Indigenous studies not elsewhere classified
Objective Division:Education and Training
Objective Group:Other education and training
Objective Field:Other education and training not elsewhere classified
UTAS Author:Jang, SH (Dr Sunny Jang)
UTAS Author:Le, T (Dr Thao Le)
ID Code:88804
Year Published:2013
Deposited By:Education
Deposited On:2014-02-17
Last Modified:2017-07-17

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