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Making News: The appearance of tobacco control organizations in newspaper coverage of tobacco control issues


Wakefield, M and Brennan, E and Durkin, K and McLeod, K and Smith, KC, Making News: The appearance of tobacco control organizations in newspaper coverage of tobacco control issues, American Journal of Health Promotion, 26, (3) pp. 166-171. ISSN 0890-1171 (2012) [Refereed Article]

Copyright Statement

Copyright 2012 American Journal of Health Promotion, Inc.

DOI: doi:10.4278/ajhp.100304-QUAN-71


Purpose. To characterize the presence of advocacy groups in media coverage about tobacco issues. Design. A content analysis of tobacco-related newspaper articles. Setting. Australia. Sample. All 12 national and state capital daily newspapers published in Australia between 2004 and 2007. Measures. We coded each article for explicit mentions of any of 16 major national or state tobacco control advocacy groups; for the article type, prominence, and topic; for the tone of the event; and for the authorís opinion. Analysis. A series of 2 3 2 x2 analyses assessed the extent to which advocacy groups were more or less likely to be mentioned in articles of each type, prominence, topic, event impact, and opinion orientation. Results. Of the 4387 tobacco-related articles published over this period, 22% mentioned an advocacy group. There was a greater-than-expected proportion of advocacy groups mentioned in news articles with very high prominence (44%; x2 [1, N 5 3118] 5 27.4, p , .001), high prominence (34%; x2 [1, N 5 3118] 5 10.9, p, .001), and medium prominence (30%; x2 [1, N 5 3118] 5 7.3, p 5 .007), and in articles covering events with mixed (30%; x2 [1, N 5 4387] 5 10.0, p 5 .002) or positive (24%; x2 [1, N 5 4387] 5 26.1, p , .001) implications for tobacco control. Conclusions. Australian tobacco control advocacy groups have a reasonable presence within the news discourse on tobacco control issues and so are likely to contribute to generating and shaping this discourse, particularly in relation to evolving and controversial issues.

Item Details

Item Type:Refereed Article
Keywords:Advocacy; Smoking Control; Tobacco; Media; Newspaper; Prevention Research
Research Division:Health Sciences
Research Group:Public health
Research Field:Health promotion
Objective Division:Health
Objective Group:Public health (excl. specific population health)
Objective Field:Public health (excl. specific population health) not elsewhere classified
UTAS Author:McLeod, K (Dr Kim McLeod)
ID Code:88664
Year Published:2012
Web of Science® Times Cited:8
Deposited By:School of Social Sciences
Deposited On:2014-02-12
Last Modified:2017-11-18

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