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The Value of Storytelling in Product Design


Bernabei, R and Freeman, K and Power, J, The Value of Storytelling in Product Design, Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives, IGI Global, Arlindo Silva, Ricardo Simoes (ed), Pennsylvania, USA, pp. 447-460. ISBN 978-1-61520-617-9 (2011) [Research Book Chapter]

Copyright Statement

Copyright 2011 IGI Global

DOI: doi:10.4018/978-1-61520-617-9


Contemporary product designers are increasingly attempting to utilize the latent potential of the product narrative and the impact it can have on the end-user and their relationship with products. Storytelling in product design allows a dialogue and conceptual exchange to be established between products and end-users. This chapter will consider the end-userís relationship with products and the designerís role in this emotional and conceptual exchange of storytelling in product design. This will be outlined through a framework defined by the authors as Narrative; Manufacture; History; and Interaction and will consider the work of contemporary designers Philippe Starke, Hella Jongerius, Dick Van Hoff, Ron Arad, Tokujin Yoshioka, Peter Jagt and Frank Tjepkema. The paper will be supported by a main case study of the work of Bernabeifreeman, the award winning industrial design practice of the authors.

Item Details

Item Type:Research Book Chapter
Keywords:Product narrative; storytelling; products
Research Division:Built Environment and Design
Research Group:Design
Research Field:Industrial and product design
Objective Division:Manufacturing
Objective Group:Other manufacturing
Objective Field:Other manufacturing not elsewhere classified
UTAS Author:Power, J (Dr Jacqueline Power)
ID Code:88244
Year Published:2011
Deposited By:Architecture
Deposited On:2014-01-22
Last Modified:2016-02-11
Downloads:5 View Download Statistics

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