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How to Use Web 2.0 tools for employee-driven innovation

journal contribution
posted on 2023-05-22, 02:16 authored by Torugsa, N, Yawised, K, O'Donohue, W

In today's digital-focused environment, knowledge as the critical business asset is converging with Web 2.0 (online applications or social media), where employees can share their knowledge in new collaborative ways via peer-to-peer networks, blogs, wikis, podcasts and other forms of user-generated content. However, while the open and democratic nature of Web 2.0 can trigger employee-driven innovation (EDI) - a bottom-up innovative process driven by ideas, experience, creativity and skills of the firm's employees (HeØyrup, 2010) - it can also present significant challenges in the art of managing employees.

Innovation cannot be encouraged simply by making Web 2.0 available in the workplace. As a mechanism through which employee empowerment can be operationalized, Web 2.0 offers HR managers a new channel for listening to the employee's voice, and a means of maximizing learning and knowledge sharing within their organizations. Following are the five "Ds" by which HR managers can get the best out of their Web 2.0 efforts.

History

Publication title

Strategic HR Review

Volume

12

Pagination

153-154

ISSN

1475-4398

Department/School

TSBE

Publisher

Emerald Group Publishing Ltd

Place of publication

United Kingdom

Rights statement

Copyright 2013 Emerald Group Publishing Limited

Repository Status

  • Restricted

Socio-economic Objectives

Technological and organisational innovation

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    University Of Tasmania

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