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Differentiating co-design and mass customisation from a user completion model within the realm of product design
conference contribution
posted on 2023-05-23, 07:20 authored by Bernabei, R, Jacqueline PowerJacqueline PowerIncreasingly, the roles of designer and end-user are becoming blurred. Since the emergence of participatory design, the involvement of the end-user in the design process has continued to grow. This involvement has been facilitated by new ways of making, manufacturing and distributing products, helped in part by the World Wide Web. The shift in the role of designer as final decision maker, to that of co-collaborator with endusers, has been steadily growing in the past ten years. This paper seeks to tease out the field of co-design and differentiate it from mass customization. This paper will question why endusers increasingly want to be a part of the design process, and how this can facilitate a greater emotional bond between the product and the end-user. In addition, the authors outline a new approach that can be applied to the product design process titled 'user-completion' which operates at the intersection between mass manufacture and craft practices.
History
Publication title
Design Creativity 2012Editors
A Duffy, Y Nagai and T TauraPagination
227-233ISBN
978-1-904670-40-7Department/School
School of Architecture and DesignPublisher
The Design SocietyPlace of publication
Glasgow, Scotland UKEvent title
2nd International Conference on Design CreativityEvent Venue
Glasgow, ScotlandDate of Event (Start Date)
2012-09-18Date of Event (End Date)
2012-09-20Rights statement
Copyright 2012 The Design SocietyRepository Status
- Restricted