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Differentiating co-design and mass customisation from a user completion model within the realm of product design

conference contribution
posted on 2023-05-23, 07:20 authored by Bernabei, R, Jacqueline PowerJacqueline Power
Increasingly, the roles of designer and end-user are becoming blurred. Since the emergence of participatory design, the involvement of the end-user in the design process has continued to grow. This involvement has been facilitated by new ways of making, manufacturing and distributing products, helped in part by the World Wide Web. The shift in the role of designer as final decision maker, to that of co-collaborator with endusers, has been steadily growing in the past ten years. This paper seeks to tease out the field of co-design and differentiate it from mass customization. This paper will question why endusers increasingly want to be a part of the design process, and how this can facilitate a greater emotional bond between the product and the end-user. In addition, the authors outline a new approach that can be applied to the product design process titled 'user-completion' which operates at the intersection between mass manufacture and craft practices.

History

Publication title

Design Creativity 2012

Editors

A Duffy, Y Nagai and T Taura

Pagination

227-233

ISBN

978-1-904670-40-7

Department/School

School of Architecture and Design

Publisher

The Design Society

Place of publication

Glasgow, Scotland UK

Event title

2nd International Conference on Design Creativity

Event Venue

Glasgow, Scotland

Date of Event (Start Date)

2012-09-18

Date of Event (End Date)

2012-09-20

Rights statement

Copyright 2012 The Design Society

Repository Status

  • Restricted

Socio-economic Objectives

Other manufacturing not elsewhere classified

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