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Madman Entertainment: A Case Study in 'By Fans for Fans' Media Distribution

journal contribution
posted on 2023-05-17, 13:07 authored by Bainbridge, J, Craig Norris
This article is part of a larger research project looking at the role of Australian media companies in sustaining fan and Australian investment in global popular culture. This article focuses on Madman Entertainment - one of the most successful DVD and merchandise distribution companies in Australia and the leading distributor of anime, with over 90 per cent of the market share. The article explores the ways in which Madman has become a part of the simultaneous globalisation and localisation of Japanese cultural products, and sets out to show how profiling such a company can also provide some insight into the changing role of fans in driving innovation and investment in popular culture.

History

Publication title

Media International Australia

Volume

142

Issue

142

Pagination

5-15

ISSN

1329-878X

Department/School

School of Humanities

Publisher

University of Queensland

Place of publication

Queensland

Repository Status

  • Restricted

Socio-economic Objectives

The media

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