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Understanding the factors related to the consumers' choices of oysters in Australia: an empirical study
journal contribution
posted on 2023-05-16, 22:17 authored by Kow, F, Yu, L, Desmond FitzGeraldDesmond FitzGerald, Grewal, DSOysters, one of the most popular shellfish, constitute an important food commodity in Australia. With the rapid growth of production, Australian oyster suppliers have realized the need for a better understanding of oyster consumption patterns to maximize economic returns. This study examines oyster consumer demographics and attitudes towards oysters, which in turn identify antecedent variables influencing consumer choice of oysters. Relevant antecedent variables such as quality, safety, labelling and preferred values were identified by factor analysis. A logistic regression analysis predicts consumer choice of oysters using those antecedent variables and the demographic factors. We recommend factors to be considered in the marketing of oysters.
History
Publication title
Journal of FoodserviceVolume
19Issue
4Pagination
245-253ISSN
1748-0140Department/School
Institute for Marine and Antarctic StudiesPublisher
Blackwell PublishingPlace of publication
Oxford, EnglandRights statement
The definitive published version is available online at: http://interscience.wiley.comRepository Status
- Restricted