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e-Extinction: An Illusion of Knowledge, the Presence of Ignorance, or Evolutionary Fate?
journal contribution
posted on 2023-05-16, 14:49 authored by Jones, C, Hecker, RAt present, the rate of small firm adoption of the Internet's ubiquitous World Wide Web (the web) far exceeds the actual exploitation its commercial potential. An inability to strategically acquire, comprehend and use external knowledge is proposed as a major barrier to optimal exploitation of the Internet. This paper discusses the limitations of applying market orientation theory to explain and guide small firm exploitation of the web. Absorptive capacity is introduced as an alternative theory that when viewed from an evolutionary perspective provides potentially more insightful discussion. An inability to detect emerging business model dominant designs is suggested to be a mixture of the nature of the technology that supports the Internet and underdeveloped small firm knowledge processing capabilities. We conclude with consideration of the practical and theoretical implications that arise from the paper.
History
Publication title
Journal of Enterprising CultureVolume
11Issue
4Pagination
359-378ISSN
0218-4958Department/School
TSBEPublisher
World Scientific Publishing Co Pty LtdPlace of publication
SingaporeRights statement
Copyright © 2003 World Scientific PublishingRepository Status
- Restricted