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Small firm Internet adoption: opportunities forgone, a journey not begun
journal contribution
posted on 2023-05-16, 14:35 authored by Jones, C, Hecker, R, Holland, PThis paper explores the endeavours of five small firms to develop Web-based commerce capabilities within their existing operations. The focus is on the strategic acquisition and exploitation of knowledge which underpins new value creating activities related to Web-based commerce. A normative Web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, entrepreneurship, and the diffusion of new innovations was empirically tested. A multiple case study design enabled the exploration of contemporary marketing and entrepreneurship issues within the real life context of five small firms. The model aimed to emphasis best-practice adoption methods emphasizing the value of a firm’s market orientation and entrepreneurial capabilities. A preliminary test of the model’s theoretical contentions lent support to its overall focus, but found that the firm’s existing learning capabilities were diminished during the adoption of Web-based commerce, and that a lack of vision and prior knowledge produced sub-optimal adoption outcomes.
History
Publication title
Journal of Small Business and Enterprise DevelopmentVolume
10Pagination
287-297ISSN
1462-6004Department/School
TSBEPublisher
Emerald (www.emeraldinsight.com)Place of publication
Bradford, West Yorkshire UKRights statement
Copyright 2003 Emerald Group.Repository Status
- Restricted