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Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice

conference contribution
posted on 2023-05-23, 02:50 authored by Linda FrenchLinda French, Francis, H
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History

Publication title

Conference Proceedings

Editors

Michael T Ewing PhD

Pagination

1-12

Department/School

TSBE

Publisher

International Advertising Association

Place of publication

IAA Web Site (http://www.iaaglobal.org)

Event title

IAA Regional Education Conference

Event Venue

Sydney, Australia

Date of Event (Start Date)

2001-09-21

Date of Event (End Date)

2001-09-23

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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    University Of Tasmania

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