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Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice
conference contribution
posted on 2023-05-23, 02:50 authored by Linda FrenchLinda French, Francis, HNo description available
History
Publication title
Conference ProceedingsEditors
Michael T Ewing PhDPagination
1-12Department/School
TSBEPublisher
International Advertising AssociationPlace of publication
IAA Web Site (http://www.iaaglobal.org)Event title
IAA Regional Education ConferenceEvent Venue
Sydney, AustraliaDate of Event (Start Date)
2001-09-21Date of Event (End Date)
2001-09-23Repository Status
- Restricted