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Place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing

conference contribution
posted on 2023-05-23, 02:44 authored by Francis, H, Walker, RH
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History

Publication title

ANZMAC2000 Conference Proceedings

Editors

Aron O'Cass

Pagination

653-657

ISBN

0 86857 978 5

Department/School

TSBE

Publisher

Australian & New Zealand Marketing Academy

Place of publication

Brisbane

Event title

ANZMAC2000

Event Venue

Gold Coast

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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    University Of Tasmania

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    Licence

    In Copyright

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