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Contrasting appreciation of the Tasmanian wilderness: mediating the Chinese visitor experience from a cultural complexity approach

Citation

Zhang, WW and Ooi, CS and Ma, Yue, Contrasting appreciation of the Tasmanian wilderness: mediating the Chinese visitor experience from a cultural complexity approach, Transformations in Uncertain times: Future perfect in tourism, hospitality and events', 9-12 February 2021, Online, pp. 295-298. ISBN 978-0-9945141-5-8 (2021) [Refereed Conference Paper]

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Abstract

This exploratory study focuses on the diverse appreciation of the Tasmanian wilderness in the eyes of Chinese visitors. In response against an essentialist approach to understanding Chinese visitors and in addressing the criticism that a more dynamic and fluid understanding of culture is mainly academic and not useful for the practice community, this study adopts a cultural complexity approach to understand Chinese interpretation and comprehension of wilderness. It suggests that tourism mediators can utilise the range of contrasting appreciation of a site to engage visitors and shape their experiences. By analysing posts on Cradle Mountain – a premier Tasmanian wilderness site – at a popular Chinese travel blog website, we have identified a range of ‘reference points’ that can be used in tourist experience mediation. We postulate that by invoking the range of them in the mediation process, together with local interpretation and knowledge, visitors can create more endearing and engaging experiences.

Item Details

Item Type:Refereed Conference Paper
Keywords:wilderness, Tasmania, Chinese visitors, cultural complexity, reference point, appreciation
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourist behaviour and visitor experience
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Socio-cultural issues in tourism
UTAS Author:Zhang, WW (Mr Wei Zhang)
UTAS Author:Ooi, CS (Professor Can Seng Ooi)
UTAS Author:Ma, Yue (Mrs Yue Ma)
ID Code:143652
Year Published:2021
Deposited By:Office of the School of Social Sciences
Deposited On:2021-03-29
Last Modified:2021-05-06
Downloads:0

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