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Using the simulation of ecological systems to explain the wheel of retailing


Ducan, R and Bossomaier, T and D'Alessandro, S and Johnson, C and French, C, Using the simulation of ecological systems to explain the wheel of retailing, 2015 IEEE Symposium Series on Computational Intelligence, 7-10 December, Cape Town, pp. 502-508. ISBN 978-1-4799-7560-0 (2015) [Refereed Conference Paper]

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Copyright Statement

Copyright 2015 IEEE

DOI: doi:10.1109/SSCI.2015.80


Understanding the change in retail structure has been a distinct challenge for many managers and policy analysts since the 1950s. Research has focused on concepts such as the wheel of retailing. However, this theory is more descriptive than explanatory of changes in market structure. In this paper we argue that changes in retail structure (discount stores, specialist stores, department stores and even malls versus online shopping), can be modelled using the ecological simulation concept of competing sessile species, with different growth rates and overgrowth rates based on changing suitability to the environment. Our results show that the application of the COMPETE model [see 1, 2] produce different results for retail coverage between larger and smaller shopping malls

Item Details

Item Type:Refereed Conference Paper
Keywords:simulation, ecological systems, wheel of retailing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Consumer-oriented product or service development
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:D'Alessandro, S (Professor Steven D'Alessandro)
ID Code:138338
Year Published:2015
Deposited By:Marketing
Deposited On:2020-04-01
Last Modified:2020-05-05

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