Clothes maketh the man and the regional mall

The attraction of shopping malls as a retailing structure can be explained by the interrelationships that exist between stores and the benefits these provide consumers. Malls can provide centers or anchors, (department and supermarkets), attractions (fashion, cinema and entertainment) and reasons to prolong a shopping trip (or stickiness, such as coffee, snacks and meals), which benefit in an ecological sense other retailers. In this paper we argue that the importance of attractions (destinations) is crucial for the survival of regional malls.