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Community carp virus concerns: appraising recreational fishers


Mehmet, MI and Pawsey, NJ and Nayeem, T and D'Alessandro, S and Denyer-Simmons, P, Community carp virus concerns: appraising recreational fishers, Australian and New Zealand Marketing Academy Conference, 01- 06 December, RMIT University, Melbourne, pp. 4. ISSN 1447-3275 (2017) [Refereed Conference Paper]

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Carp now make up more than 90% of the freshwater fish biomass in much of south-east Australia. Whilst a range of different carp control options have been considered biological controls through the use of the Cyprinid herpesvirus 3 has been a particular focus in recent times. The aim of this study is to explore the sentiment of recreational fishers in New South Wales and Victoria in relation to carp, the proposed carp herpes virus and the main recreation activity (fishing) related to the community under focus. Data was collected from Twitter and Facebook, using netnographic techniques and coded using Appraisal. The three main themes which were evident were the carp virus, carp and fishing for carp. The majority of recreational fishers saw a need to eradicate carp, however, also saw them as a fun and viable fishing target and demonstrated a high level of scepticism for the virus.

Item Details

Item Type:Refereed Conference Paper
Keywords:attitudes, carp virus, appraisal
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Consumer-oriented product or service development
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:D'Alessandro, S (Professor Steven D'Alessandro)
ID Code:138311
Year Published:2017
Deposited By:Marketing
Deposited On:2020-04-01
Last Modified:2020-05-04

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