Potdar, B and Guthrie, J and Gnoth, J and Garry, T, Yours ethically: The role of corporate social responsibility and employee engagement in shoplifting prevention, International Journal of Retail & Distribution Management, 46, (9) pp. 835-849. ISSN 0959-0552 (2018) [Refereed Article]
Copyright 2018 Emerald Publishing Limited
Purpose: Corporate social responsibility (CSR) is increasingly considered a central tenant of marketing strategy and a source of competitive advantage within the retail sector. As such, it may affect a supermarketís customer, employee, and other stakeholder attitudes and behaviours. This research explores how a supermarketís involvement in CSR activities may influence employee engagement and how this may manifest itself in positive employee behaviours. Specifically, the purpose of this paper is to empirically examine the role of CSR and its impact on employee engagement and consequently, employee propensity to exhibit intervention behaviours to prevent in-store retail crime.
Design/methodology/approach: This research uses a phenomenological approach through semi-structured in-depth interviews with shop-floor employees of a national supermarket chain.
Findings: Findings suggest that external and internal CSR practices of supermarkets are important in shaping organisational engagement behaviours among employees. Additionally, heightened employee engagement may have a significant impact on employee propensity to engage in shoplifting prevention behaviours. A conceptual model is developed based on these findings.
Practical implications: Retail managers should fully communicate CSR practices to employees to increase employee engagement and consequential shoplifting intervention prevention behaviours.
Originality/value: The contribution of this paper is twofold. First and from a theoretical perspective, it offers both a conceptual foundation and empirical-based evaluation of CSR and its impact on employee engagement and specifically, shoplifting prevention behaviours. Second and from a pragmatic perspective, the conceptual model derived from this research may aid retailers in developing and communicating CSR strategies that engage employees and consequently lead to shoplifting prevention behaviours.
|Item Type:||Refereed Article|
|Keywords:||employee engagemnet, corporate social responsibility, guardianship behaviour, Organizational citizenship behaviour, retail crime prevention, semiopragmatic analysis|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Field:||Marketing management (incl. strategy and customer relations)|
|Objective Division:||Economic Framework|
|Objective Group:||Management and productivity|
|UTAS Author:||Potdar, B (Dr Balkrushna Potdar)|
|Web of Science® Times Cited:||5|
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