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Charity, social justice and sporting celebrity foundations


Palmer, C, Charity, social justice and sporting celebrity foundations, Celebrity Studies pp. 1-16. ISSN 1939-2397 (2019) [Refereed Article]

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Copyright 2019 Informa UK Limited, trading as Taylor & Francis Group

DOI: doi:10.1080/19392397.2019.1691029


Within the research on sport and social protest, there has been little consideration on the role celebrity foundations might play. Through an analysis of the charity foundations of three of the world’s richest and most popular sport stars globally - Roger Federer, David Beckham and Andre Agassi - this paper maps the potential impacts of their foundations for activism and social justice. The paper argues that it is a particular kind of "soft activism’ that sporting celebrities engage in through their philanthropic organisations. Through their foundations, sporting figures operate as well-intentioned celebrities and institutional entrepreneurs who care from afar. Such work does not threaten the hierarchies and inequities built into the institutions of sport but instead legitimate a form of social activism that is fully enabled by and enabling of wider narratives of celebrities ‘doing good work’.

Item Details

Item Type:Refereed Article
Keywords:charity, social justice, celebrity, sport foundations
Research Division:Language, Communication and Culture
Research Group:Cultural studies
Research Field:Consumption and everyday life
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:Communication not elsewhere classified
UTAS Author:Palmer, C (Professor Catherine Palmer)
ID Code:136225
Year Published:2019
Deposited By:Office of the School of Social Sciences
Deposited On:2019-12-07
Last Modified:2021-01-04

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