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The mutually beneficial relationship between tourism and the craft drinks industry in Tasmania

Citation

Dunn, A and Kregor, GM, The mutually beneficial relationship between tourism and the craft drinks industry in Tasmania, Tourism in Tasmania, Forty South Publishing Pty Ltd, CS Ooi and A Hardy (ed), Australia, pp. 149-159. ISBN 978-0-6486757-6-1 (2020) [Research Book Chapter]

Copyright Statement

Copyright 2019 Alison Dunn and Gerry Kregor

Official URL: https://fortysouth.com.au/

Abstract

In recent years Tasmania’s reputation for quality produce has been enhanced by the emergence of premium drinks such as craft beer, cider and spirits. The niche nature of production, combined with the logistics of exporting produce from the island, has encouraged producers to harness tourism practices such as cellar doors and food and drink festival participation to increase direct sales. In Tasmania, producers work more closely with tourism agencies than in any other jurisdiction we have studied. The symbiotic relationship between tourism and premium drink production in Tasmania looks set to endure and support a sustainable industry into a bright future.

Item Details

Item Type:Research Book Chapter
Keywords:tourism, sustainable industry, Tasmania
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Impacts of tourism
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism infrastructure development
UTAS Author:Dunn, A (Dr Alison Dunn)
UTAS Author:Kregor, GM (Mr Gerry Kregor)
ID Code:136028
Year Published:2020
Deposited By:TSBE
Deposited On:2019-11-27
Last Modified:2021-05-13
Downloads:0

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