Innovations in Research Technology: the case of Tourism Tracer

This chapter describes the Tourism Tracer project that was created at UTAS with the vision of exploring the visitor experience. Its application has now extended beyond the tourism industry, providing an example of the how tourism can provide benefits to other sectors and industries. The chapter outlines the genesis of the project, the ethical issues it was required to consider and the key findings that emerged from the study. It also considers the challenges of this tourism innovation and the impacts that it has had, and may continue to have, upon the state of tourism in Tasmania.