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Customer accounting: an exploratory study


Guilding, C and McManus, L, Customer accounting: an exploratory study, European Accounting Association Conference, 4-6 July, pp. 1-20. (1999) [Conference Extract]

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Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing research methodology
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:McManus, L (Professor Lisa McManus)
ID Code:133505
Year Published:1999
Deposited By:TSBE
Deposited On:2019-06-28
Last Modified:2019-06-28

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