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Accounting for relationship marketing in the hotel industry: customer profitability analysis meets customer asset analysis
conference contribution
posted on 2023-05-23, 14:07 authored by Guilding, C, Kennedy, D, McManus, LNot available
History
Pagination
1-20Department/School
TSBEEvent title
Annual Conference of the Council of Hotel, Restaurant and Institutional EducationEvent Venue
Miami, FL, USADate of Event (Start Date)
1998-07-24Date of Event (End Date)
1998-07-26Repository Status
- Restricted
