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Services Marketing: Australia-New Zealand


Lovelock, CH and Patterson, PG and Walker, RH, Services Marketing: Australia-New Zealand, Prentice-Hall, Sydney, pp. 570. ISBN 0-7248-1123-0 (1998) [Revision/New Edition]

Item Details

Item Type:Revision/New Edition
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Walker, RH (Professor Rhett Walker)
ID Code:13218
Year Published:1998
Deposited By:Management
Deposited On:1998-08-01
Last Modified:1999-02-01

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