eCite Digital Repository

Leisure and lifestyle in wine and whisky tourism


Lewis, GK and Ahmadi, H and Mosakowski, E and Hawkins, C, Leisure and lifestyle in wine and whisky tourism, ANZALS 13th Biennial Conference: Leisure for Social Change, 4-7 December 2017, Hobart, Tasmania, pp. 25-26. ISBN 9781925646115 (2017) [Conference Extract]

PDF (Conference abstract, see page 25-26 attached pdf)
Pending copyright assessment - Request a copy

Official URL:


Previous researchers (e.g. Dawson, Fountain & Cohen, 2011) have explored the orientation of tourism entrepreneurs and business owners, including those who are motivated to enter the wine industry for lifestyle and leisure reasons. Such lifestyle-oriented tourism businesses are typically small firms, and commonly located in rural areas. They attract (and rely quite heavily on) tourists seeking leisure activities such as visiting cellar doors, tasting wine, touring regions, learning about winemaking and partnering wine/drink experiences with local cuisine and food. Alongside wine and cultural tourism, destinations such as Tasmania are benefiting from a growing number of tourists seeking knowledge about ‘where their food and drink comes from and how it is grown and produced’ (Ryan, 2014).

Item Details

Item Type:Conference Extract
Keywords:whisky, tourism, Tasmania
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism marketing
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in commerce, management, tourism and services
UTAS Author:Lewis, GK (Dr Gemma Lewis)
UTAS Author:Ahmadi, H (Dr Hormoz Ahmadi)
UTAS Author:Mosakowski, E (Professor Elaine Mosakowski)
UTAS Author:Hawkins, C (Dr Cherie Hawkins)
ID Code:123976
Year Published:2017
Deposited By:Management
Deposited On:2018-02-05
Last Modified:2018-02-06
Downloads:4 View Download Statistics

Repository Staff Only: item control page