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Disseminating from the centre to the frontline: the diffusion and local ownership of a national health policy through the use of icons
chapter
posted on 2023-05-22, 18:02 authored by Greenfield, D, Banks, M, Anne HogdenAnne Hogden, Braithwaite, JRegulatory bodies continually confront the issue of how to diffuse health policies effectively, particularly those directed at changing frontline clinical practice. Our study examined the diffusion the Australian National Safety and Quality Health Service Standards, represented visually by icons, across the healthcare system. By mid-2015, over 440 applications to use the icons had been received from healthcare organisations. Icons are being used for educational and clinical awareness raising purposes in diverse settings within organisations, across all states and territories. The representation of policy in the form of icons has allowed for ease of distribution, uptake, presentation, and recognition. The icons are an effective strategy for both the widespread diffusion and local ownership of a national health policy to those at the frontline of healthcare delivery.
History
Publication title
Managing Improvement in Healthcare: Attaining, Sustaining and Spreading QualityEditors
AM McDermott, M Kitchener, and M ExworthyPagination
169-182ISBN
978-3-319-62234-7Department/School
College Office - College of Business and EconomicsPublisher
Palgrave MacmillanPlace of publication
Cham, SwitzerlandExtent
17Rights statement
Copyright 2018 The AuthorsRepository Status
- Restricted