Subjugated in the creative industries: the fine arts in Singapore

The arts and culture are considered core in a creative industries strategy. But the promotion of the creative industries brings about revised notions of creativity. These revised notions are being applied to the arts. Creativity is now seen to be largely manageable. All individuals are made to believe that they can be creative. Not only that, creativity is seen to be a money spinner. Workers should tap into their creativity and bring about innovations in the work place. Pupils are taught to tap into their creativity and to think outside the box. Such views on creativity galvanize the public and enthuse many people into the creative industries. Such notions of creativity contrast against the fine arts. Regardless, as this paper examines the situation in Singapore, shows that fine artists in the city-state are finding themselves internalizing a market logic and have tied their art practices to economic value. Fine arts practices will not be as lucrative or popular as their counterparts in the other creative businesses; they will remain poor cousins in the creative industries. Essentially, the fine arts are being subjugated in the creative industries and the Singaporean art world is being changed.