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Consumer attitudes to nuts in the marketplace

conference contribution
posted on 2023-05-23, 12:02 authored by McNeil, DL
This paper briefly reviews the last 5 years of nut (principally walnut) value chain research of the author. The premise is the need for value capture along the chain by increasing fitness for purpose (quality) if growers are to receive additional payments and consumers are to receive greater satisfaction. It shows that actions taken by intermediaries (marketing efforts, purchasing goals) can affect final products and that needs change over time and in different locations. Finally, it reviews how supermarket loyalty card data can be used to determine segmented consumer attitudes to purchasing decisions. This is in terms of elasticities, cross elasticities and time dependant purchasing. By incorporating basket information, loyalty card data can also provide indications of product usage. Taken together these data can inform marketing decisions as well as indicate when, where and how businesses should interact with the value chain to improve their returns by enhancing its efficiency and effectiveness.

History

Publication title

Acta Horticulturae

Volume

1109

Editors

M Wirthensohn

Pagination

1-10

ISSN

0567-7572

Department/School

Tasmanian Institute of Agriculture (TIA)

Publisher

International Society for Horticultural Science

Place of publication

Belgium

Event title

XXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes: International Symposium on Nut Crops

Event Venue

Brisbane, Australia

Date of Event (Start Date)

2014-08-17

Date of Event (End Date)

2014-08-22

Rights statement

Copyright 2016 ISHS

Repository Status

  • Restricted

Socio-economic Objectives

Tree nuts (excl. almonds and macadamias)

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    University Of Tasmania

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