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The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region
journal contribution
posted on 2023-05-18, 19:52 authored by Eleanor GrimmerEleanor Grimmer, Miles, MP, Martin GrimmerMartin GrimmerThis study examined the use of entrepreneurship as a tool of social and economic development in the context of the relationship between planning, firm resources (e.g. financial, marketing, organisational and reputational, and store) and performance in retail firms that are serving as social enterprises. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n = 384) showed that the presence of marketing and store resources was related to the amount of planning undertaken by these firms, and that as planning levels increased so did performance (as measured by average annual sales turnover). Planning was found to positively mediate the relationship between marketing, organisational and reputational, and store resources and firm performance. In this case, it appears that planning catalyses the deployment of these resources. The results of this study demonstrate how planning contributes to small retail firm performance.
History
Publication title
European Journal of International ManagementVolume
10Issue
4Pagination
403-421ISSN
1751-6757Department/School
TSBEPublisher
Inderscience PublishersPlace of publication
United KingdomRights statement
© 2016 Inderscience Enterprises Ltd.Repository Status
- Restricted