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The role of corporate strategies and brand strategies in new service development in service organisations in Australia
conference contribution
posted on 2023-05-23, 18:20 authored by Rahmani, Y, O'Cass, A, Ahmadi, HNo description available
History
Publication title
ANZAM conferenceDepartment/School
TSBEPublisher
Australian and New Zealand Academy of Management.Place of publication
AustraliaEvent title
ANZAM conferenceEvent Venue
HobartDate of Event (Start Date)
2013-12-04Date of Event (End Date)
2013-12-06Repository Status
- Restricted
