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How technology oriented new ventures gain advantages in first product commercialisation from complementarities between marketing - technology capabilities and IT assets

conference contribution
posted on 2023-05-23, 18:19 authored by Ahmadi, H, O'Cass, A
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History

Publication title

ANZAM conference

Department/School

TSBE

Publisher

Australian and New Zealand Academy of Management.

Place of publication

Australia

Event title

ANZAM conference

Event Venue

Hobart

Date of Event (Start Date)

2013-12-04

Date of Event (End Date)

2013-12-06

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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    University Of Tasmania

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    No keyword provided

    Licence

    In Copyright

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