Items where Subject is Socio-Economic Objective, Economic Framework, Management and Productivity, Marketing

Journal Article

Lehman, KF, Australian museums and the modern public: A marketing context, The Journal of Arts Management, Law and Scoiety, 39, (2) pp. 87-100. ISSN 1063-2921 (2009) [Refereed Article]
Byrom, JW and Lehman, KF, Coopers Brewery: Heritage and innovation within a family firm, Marketing Intelligence and Planning, 27, (4) pp. 516-523. ISSN 0263-4503 (2009) [Refereed Article]
Wickham, MD, Thana-marketing strategy: Exploring the 8Ps that dare not speak their name, International Journal of Business Strategy, 9, (1) pp. 194-201. ISSN 1553-9563 (2009) [Refereed Article]
Hall, LE and Wickham, MD, Organising IMC roles and functions in the business-to-business network environment, Journal of Marketing Communications, 14, (3) pp. 193-206. ISSN 1352-7266 (2008) [Refereed Article]
Holland, P and Pyman, A and Hecker, R, Services offshoring: Reflections and new directions, European Journal of Management, 8, (2) pp. 56-67. ISSN 1555-4015 (2008) [Refereed Article]
Hanson, DJ and Grimmer, MR, The mix of qualitative and quantitative research in major marketing journals, 1993-2002, European Journal of Marketing, 41, (1/2) pp. 58-70. ISSN 0309-0566 (2007) [Refereed Article]
Byrom, JW and Lehman, KF, It's all about the image: The Mercury Print Museum, Journal of the Pacific Area Newspaper Publishers Association, 258, (1) pp. 14-15. ISSN 1443-7481 (2006) [Professional, Non Refereed Article]
Hanson, DJ and White, RD, Rhetorics of Environmental Routinisation in one of Australian company's annual reports, Australian Journal of Social Issues, 38, (4) pp. 447-493. ISSN 0157-6321 (2003) [Refereed Article]
Walker, RH and Craig-Lees, M and Hecker, R and Francis, H, Technology-enabled service delivery: An investigation of reasons affecting customer adoption and rejection, International Journal of Service Industry Management, 13, (1) pp. 91-106. ISSN 0956-4233 (2002) [Refereed Article]
Walker, RH and Hanson, DJ and Nelson, LG and Fisher, CG, A case for more integrative multi-disciplinary marketing education, European Journal of Marketing, 32, (9/10) pp. 803-812. (1998) [Refereed Article]
Nelson, LG, Enterprise Bargaining and Evolving Human Resource Management, International Employment Relations Review, 4, (2) pp. 33-48. (1998) [Refereed Article]
Walker, RH and Hanson, DJ, Green Marketing and Green Places: A Taxonomy for the Destination Marketer, Journal of Marketing Management, 14, (6) pp. 623-639. (1998) [Refereed Article]

Book

Chapter in Book

Conference Publication

Lehman, KF, Self-marketing and the visual arts, Proceedings of the 2009 AIMAC Conference, June 28 - July 1 2009, Dallas, pp. 1-11. (2009) [Refereed Conference]
Grimmer, MR and Webber, CJ, Age, identity and materialism: A generational comparison, Proceedings of the 2008 ANZMAC Conference, 1-3 December 2008, Sydney, pp. 1-8. ISBN 186308 144 5 (2008) [Refereed Conference]
Wickham, MD and O'Donohue, W and Hanson, DJ, Conceptualising the employment value proposition: The role of the extended marketing mix, Proceedings of the 2008 ANZMAC Conference, 1-3 December 2008, Sydney, pp. 1-8. ISBN 1863081445 (2008) [Refereed Conference]
Roach, GK and Byrom, JW and Lehman, KF, Consumer perceptions of mobile phone marketing: Recent evidence from Australia, Proceedings of the 2008 Academy of Marketing Conference , 7-10 July, 2008, UK, pp. 1-8. ISBN 978 1 901085 94 5 (2008) [Refereed Conference]
Byrom, JW and Lehman, KF, Coopers Brewery: A family firm competing with the big boys, Proceedings of the 2008 Academy of Marketing Conference , 7-10 July, 2008, UK, pp. 1-6. ISBN 978 1 901085 94 5 (2008) [Refereed Conference]
Vengesayi, S and Reisinger, Y, Destination competitiveness: Are there relationships with destination attributes?, Proceedings of the 2008 GABER Conference, December 2008, Bangkok, pp. 385-397. ISBN 1940-5391 (2008) [Refereed Conference]
Lehman, KF, Investigating the role of marketing in museum management, Proceedings of the 7th International Colloquium on Non-Profit, Social and Arts Marketing, September 18, 2008, London, pp. 1-6. (2008) [Conference Extract]
Grimmer, MR and Hanson, DJ, A Trait Approach to Measuring Materialism: Structure and Scale Properties, Reputation, Responsibility & Relevance, 3-5 December 2007, Dunedin, New Zealand, pp. 2024-2031. ISBN 978-1-877156-29-9 (2007) [Refereed Conference]
Lehman, KF and Byrom, JW, Corporate museums in Japan: Institutionalizing a culture of industry and technology, Proceedings of the 9th International Conference of Arts and Cultural Management, 8-11 July 2007, Valencia, pp. 1-13. ISBN 978-84-96221-32-1 (2007) [Non Refereed Conference]
Byrom, JW and Lehman, KF, Corporate visual identity in local government: The role of the logo, Proceedings of the 6th International Congress on Public and Non-profit Marketing, 14-15 June 2007, Portugal, pp. 1-13. (2007) [Refereed Conference]
Lehman, KF, The role of the public in the development of the museum concept: An Australian marketing perspective, Proceedings of the 9th International Conference of Arts & Cultural Management, 8-11 July, 2007, Valencia, pp. 1-11. ISBN 978-84-96221-32-1 (2007) [Non Refereed Conference]
Hess, M and Adams, DW, Training the next generation of local government managers, Proceedings of the 21st ANZAM Conference, 4-7 December 2007, Sydney, pp. 1-13. ISBN 1 86308 141 0 (2007) [Refereed Conference]
Lehman, KF and Byrom, JW, The corporate museum as branding tool, Book of Abstracts from the 2nd International Colloquium on the Dynamics of Brand, Corporate Identity & Reputation in the Knowledge Economies, 7-8 September 2006, Manchester, pp. 1. ISBN 0-9549730-1-1 (2006) [Conference Extract]
Lehman, KF, Which constituencies should we market to? A conceptual model of publics for the not-for-profit museum, Academy of World Business Conference Proceedings, 10-13 July 2006, Paris, pp. 2118-2124. ISBN 0-9752272-1-1 (2006) [Refereed Conference]
Lehman, KF, An Exploration of Market Orientation and the Role of the Marketing Function in Australian Museums, ANZMAC Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 1-7. ISBN 0-646-45546-X (2005) [Refereed Conference]
Grimmer, MR and Hanson, DJ, Is Qualitative Research Going Ahead? Content Analysis of Three Leading Academic Marketing Journals, 1993-2002, Conference Proceedings ANZMAC - The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. ISBN 0-475-22215-1 (2004) [Refereed Conference]
Lehman, KF, Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers, ANZMAC 2004, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. ISBN 0-475-22215-1 (2004) [Refereed Conference]
Hall, LE and Hanson, DJ, Building Social Capital: The Case of the Ten Days on the Island Festival, Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2003 Conference - Celebration of Ehrenberg and Bass : Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia ISBN 0868039837 (2003) [Refereed Conference]
Hall, LE and Hanson, DJ, Corporate reputation theory & practice: the case of the ten days on the island festival, Proceedings 7th International Conference on Corporate Reputation, Image, and Identity, 22-24 May 2003, Manchester, UK (2003) [Refereed Conference]
Woods, M, Virtual enterprises and actual customers may not mix: the risk of using the virtual enterprise to outsource customer service, Proceeding of the 17th ANZAM conference, 2nd - 5th December 2003, Fremantle, pp. 1. ISBN 1 86308 101 (2003) [Non Refereed Conference]
Hall, LE and Francis, H, IMC Theory and Practice: the Brand Tasmania Case, IMC Theory and Practice: the Brand Tasmania Case, 2-4 December 2002, Melbourne, pp. 1641-1647. ISBN 0 7300 2562 4 (2002) [Refereed Conference]
Francis, H, Shaping Places for Tourism and Export: Issues from Theory & Practice, Ten Years of Tourism Research, 6-9 February 2002 , Fremantle, Western Australia, pp. 1-12. ISBN 1876685344 (2002) [Refereed Conference]
Cox, RJ, Should E-Marketing be used in the Tasmanian Organic Industry, Proceedings of the Thirteenth Australasian Conference on Information Systems, 4-6 December 2002, Melbourne, pp. 711-721. ISBN 1 86272 615 9 (2002) [Refereed Conference]
Cox, R, Using an E-Marketing Model in the Organic Products Sector, The International Telecommunications Society's Asia-Indian Regional Conference, 2-3 July 2001, Curtain University, pp. 243-254. (2001) [Refereed Conference]
Hall, LE and Francis, H, Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice, Conference Proceedings, 21-23 September 2001, Sydney, Australia, pp. 1-12. (2001) [Refereed Conference]
Walker, RH and Craig-Lees, M and Hecker, R and Francis, H, An investigation of reasons affecting customer adoption and rejection of technologically-facilitated means of service delivery: Research methodology and preliminary findings, ANZMAC2000 Conference Proceedings, 28/11/00 - 1/12/00, Gold Coast, pp. 1335 - 1342. ISBN 0 86857 978 5 (2000) [Refereed Conference]
Francis, H and Walker, RH, Place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, ANZMAC2000 Conference Proceedings, 28/11/00-1/12/00, Gold Coast, pp. 653-657. ISBN 0 86857 978 5 (2000) [Refereed Conference]
Francis, H and Walker, RH, Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, Tourism and Hospitality Management, 8-11 July 2000, Montreal, pp. 39-49. (2000) [Refereed Conference]
Walker, RH and Craig-Lees, M, Integrating Technology & Customer Service: Reconciling Managerial and Customer Needs to Mutual Satisfaction, Proceedings of the International Services Marketing Conference '99., 5 - 7 April 1999, Brisbane, pp. 31-33. ISBN 1-864991-14-3 (1999) [Conference Extract]
Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives, Proceedings of The Ninth World Marketing Congress, 23 - 26 June, 1999, Malta, pp. 141-146. ISBN 0-939783-02-9 (1999) [Refereed Conference]
Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: At Risk of Compromising the Customer-Service Provider Connection?, Proceedings of the Australia and New Zealand Marketing Academy Conference, 30 November-2 December 1998, Dunedin EJ ISBN 1-877156-07-8 (1998) [Refereed Conference]
Walker, RH and Hanson, DJ and Enjeti, M, Destination Branding and Positioning - The Tasmania Experience, Its Unique Characteristics and Implications, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, Florida, pp. 23-33. (1997) [Refereed Conference]
Flint, J and Walker, RH, Export Marketing of Primary Produce: Implications for Development of International Marketing Theory, Proceedings of the Australian New Zealand Marketing Educators' Conference, Melbourne, pp. 453-467. (1997) [Refereed Conference]
Hanson, DJ and Walker, RH, The Macro-Marketing and Management of Tasmania as a Tourism Destination - Implications, Challenges and Imperatives, Volume One 22nd Annual MacroMarketing Conference, Bergen, pp. 3-27. (1997) [Refereed Conference]

Contract Report, Consultant's Report

Other Public Output