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Items where Subject is Field of Research, Commerce, Management, Tourism and Services, Marketing, Marketing not elsewhere classified

Journal Article
Arli, D and Badejo, A and Sutanto, N, Exploring the effect of intrinsic religiousness, extrinsic religiousness, and religious fundamentalism on people's attitude towards lesbians and gays in Indonesia, Journal of Religion, Spirituality & Aging, 32, (2) pp. 118-134. ISSN 1552-8030 (2020) [Refereed Article] 
Boddy, CR, Causality in qualitative market and social research, Qualitative Market Research, 22, (3) ISSN 1352-2752 (2019) [Refereed Article] 
Arli, D and Tan, LP and Tjiptono, F and Yang, L, Exploring consumers' purchase intention towards green products in an emerging market: The role of consumers' perceived readiness, International Journal of Consumer Studies, 42, (4) pp. 389-401. ISSN 1470-6423 (2018) [Refereed Article] 
Potdar, B and Guthrie, J and Gnoth, J and Garry, T, The role of psychological ownership in shoplifting prevention: An exploratory study, Journal of Retailing and Consumer Services, 44 pp. 253-265. ISSN 0969-6989 (2018) [Refereed Article] 
Shome, A and Jabeen, F and Rajaguru, R, What drives consumer choice of Islamic banking services in the United Arab Emirates?, International Journal of Islamic and Middle Eastern Finance and Management, 11, (1) pp. 79-95. ISSN 1753-8394 (2018) [Refereed Article] 
Grimmer, L, Is it so hard to say sorry? Revisiting image restoration theory in the context of Australian supermarkets, Asia Pacific Public Relations Journal, 18 pp. 17-32. ISSN 1440-4389 (2017) [Refereed Article]
Tan, LP and Johnstone, M-L and Yang, L, Barriers to green consumption behaviours: The roles of consumers' green perceptions, Australasian Marketing Journal, 24, (4) pp. 288-299. ISSN 1441-3582 (2016) [Refereed Article] 
Boddy, CR, Sample size for qualitative research, Qualitative Market Research, 19, (4) pp. 426-432. ISSN 1352-2752 (2016) [Refereed Article] 
Lee, WJ and O'Cass, A and Sok, P, Why doesn't our branding pay off: optimising the effects of branding through innovation, European Journal of Marketing, 50, (3/4) pp. 509 - 529. ISSN 0309-0566 (2016) [Refereed Article] 
O'Cass, A and Sok, P, An exploratory study into managing value creation in tourism service firms: Understanding value creation phases at the intersection of the tourism service firm and their customers, Tourism Management, 51 pp. 186-200. ISSN 0261-5177 (2015) [Refereed Article] 
Sok, P and O'Cass, A, Examining the new product innovation-performance relationship: Optimizing the role of individual-level creativity and attention-to-detail, Industrial Marketing Management, 47 pp. 156-165. ISSN 0019-8501 (2015) [Refereed Article] 
O'Cass, A and Ngo, L and Siahtiri, V, Marketing resource-capability complementarity and firm performance in B2B firms, Journal of Business and Industrial Marketing, 30, (2) pp. 194-207. ISSN 0885-8624 (2015) [Refereed Article] 
O'Cass, A and Heriati, N, Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance, Journal of Business and Industrial Marketing, 30, (1) pp. 60-71. ISSN 0885-8624 (2015) [Refereed Article] 
O'Cass, AG and Sok, P, The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in SME growth, International Small Business Journal, 32, (8) pp. 996-1018. ISSN 0266-2426 (2014) [Refereed Article] 
Yang, L and Fam, K-S and Richard, JE, 'Word-of-Mouse' in China: In-Depth Interviews, Asian Journal of Business Research, 4, (2 Special Issue) pp. 40-51. ISSN 1178-8933 (2014) [Refereed Article]
Boddy, CR, The Nominal Group Technique: an aid to Brainstorming ideas in research, Qualitative Market Research, 15, (1) pp. 6-18. ISSN 1352-2752 (2012) [Refereed Article] 
O'Cass, A and Ngo, LV, Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance, British Journal of Management, 22, (4) pp. 646-671. ISSN 1045-3172 (2011) [Refereed Article] 
Yang, L and Cheung, W-L and Henry, J and Guthrie, J and Fam, K-S, An examination of sales promotion programs in Hong Kong: what the retailers offer and what the consumers prefer, Journal of Promotion Management, 16, (4) pp. 467-479. ISSN 1049-6491 (2010) [Refereed Article] 
Hhoo-Lattimore, C and Yang, L and Ekiz, EH, Banking the Kiwi Way: Examining the Underpinnings of Relationship Quality in New Zealand Banks, Banking and Finance Letters, 2, (4) pp. 409-418. ISSN 1308-6588 (2010) [Refereed Article]
Fam, K-S and Yang, L and Tanakinjal, G, Innovative sales promotion techniques among Hong Kong advertisers - a content analysis, Innovative Marketing, 4, (1) pp. 8-15. ISSN 1814-2427 (2008) [Refereed Article] 
Hall, LE and Wickham, MD, Organising IMC roles and functions in the business-to-business network environment, Journal of Marketing Communications, 14, (3) pp. 193-206. ISSN 1352-7266 (2008) [Refereed Article]
Yang, L and Jozsa, L and Chung, K-C and Dai, X and Fam, K-S, Personal selling management in Hungary, Portugal, and New Zealand: Is there a link between personal selling and collectivism, International Journal of Business and Society, 9, (2) pp. 65-74. ISSN 1511-6670 (2008) [Refereed Article]
Hoy, VS and Simpson, L and Yang, L and Guthrie, J and Fam, K-S, Food Retailing and Young New Zealand Adults: The Case of Moderated Chinese Food, International Journal of Excellence in Tourism, Hospitality and Catering, 1, (1) pp. 1-14. ISSN 1993-8683 (2007) [Refereed Article]
Conejo, F and Khoo, C and Tanakinjal, G and Yang, L, Neuromarketing: Will It Revolutionise Business?, International Journal of Business and Management, 2, (6) pp. 72-76. ISSN 1833-3850 (2007) [Refereed Article]
Hanson, DJ and Grimmer, MR, The mix of qualitative and quantitative research in major marketing journals, 1993-2002, European Journal of Marketing, 41, (1/2) pp. 58-70. ISSN 0309-0566 (2007) [Refereed Article]
Wickham, MD and Hall, LE, An Examination of Integrated Marketing Communications in the Business to Business Environment: The Case of the Tasmanian Light Ship Cluster, The Journal of Marketing Communications, 12, (2) pp. 95-108. ISSN 1352-7266 (2006) [Refereed Article]
Liu, Y and Kow, F and Grewal, D and FitzGerald, DG, Consumer purchase behaviour for oysters: an empirical study in some state capital cities of Australia, International Journal of Consumer Studies, 30, (1) pp. 85-94. ISSN 1470-6423 (2006) [Refereed Article]
Byrom, JW and Lehman, KF, It's all about the image: The Mercury Print Museum, Journal of the Pacific Area Newspaper Publishers Association, 258, (1) pp. 14-15. ISSN 1443-7481 (2006) [Professional, Non Refereed Article] 
Hanson, DJ and White, RD, Rhetorics of environmental routinisation in one Australian company's annual reports, Australian Journal of Social Issues, 38, (4) pp. 477-493. ISSN 0157-6321 (2003) [Refereed Article] 
Walker, RH and Craig-Lees, M and Hecker, R and Francis, H, Technology-enabled service delivery: An investigation of reasons affecting customer adoption and rejection, International Journal of Service Industry Management, 13, (1) pp. 91-106. ISSN 0956-4233 (2002) [Refereed Article] 
Walker, RH and Hanson, DJ and Nelson, LG and Fisher, CG, A case for more integrative multi-disciplinary marketing education, European Journal of Marketing, 32, (9/10) pp. 803-812. ISSN 0309-0566 (1998) [Refereed Article] 
Walker, RH and Hanson, DJ, Green Marketing and Green Places: A Taxonomy for the Destination Marketer, Journal of Marketing Management, 14, (6) pp. 623-639. ISSN 1472-1376 (1998) [Refereed Article] 
Walker, RH, Towards Identifying How Visitors to Tasmania Define and Assess Service Quality in the Hospitality Industry, Australian Journal of Hospitality Management, 3, (2) pp. 27-39. ISSN 1320-5161 (1996) [Refereed Article] 
Livermore, J, Law Proofing Your Advertising, Australian Professional Marketing, (March) pp. 40-41. ISSN 1038-9598 (1995) [Professional, Non Refereed Article] 
Livermore, J, Made in Australia?, Australian Professional Marketing, (June) pp. 32-33. ISSN 1038-9598 (1995) [Professional, Non Refereed Article] 
Livermore, J, Safety-first, Australian Professional Marketing, (May) pp. 39. ISSN 1038-9598 (1995) [Professional, Non Refereed Article] 
Garnham, JJ, Year Zero: Australian Labour Relations and Labour Law, Asia Pacific Journal of Human Resources, 33, (2) pp. 50-62. ISSN 1038-4111 (1995) [Refereed Article] 
Book
Quester, P and Neal, C and Pettigrew, S and Grimmer, MR and Davis, T and Hawkins, D, Consumer Behaviour: Implications for Marketing Strategy, McGraw-Hill, Sydney, pp. 655. ISBN 9780074716922 (2007) [Authored Other Book] 
Lovelock, CH and Patterson, PG and Walker, RH, Services Marketing: Australia-New Zealand, Prentice-Hall, Sydney, pp. 570. ISBN 0-7248-1123-0 (1998) [Revision/New Edition] 
Chapter in Book
Ma, Y and Yang, L, Sustainable tourism in emerging regional destinations in China: Stakeholder participation in Genhe, Asian Tourism Sustainability, Springer Nature, AS Balasingam & Y Ma (ed) (In Press) [Research Book Chapter] 
Tjiptono, R and Yang, L and Setyawan, A and Permana, IBGA and Widaharthana, IPE, Tourism Sustainability in Indonesia: Reflection and Reformulation, Asian Tourism Sustainability, Springer Nature, AS Balasingam & Y Ma (ed) (In Press) [Research Book Chapter] 
Tjiptono, F and Yang, L, To go or not to go: A typology of Asian tourist destination avoidance, Asian Cultures and Contemporary Tourism, Springer, ECL Yang and C Khoo-Lattimore (ed), Singapore, pp. 183-200. ISBN 978-981-10-7979-5 (2018) [Research Book Chapter] 
Boddy, CR, Counter-marketing case studies, Demarketing, Routledge, N Bradley and J Blythe (ed), New York, pp. 65-81. ISBN 9780415816472 (2014) [Research Book Chapter] 
Yang, L and Fam, K-S, Retailing in China (PRC), Sales promotion techniques: best practice from Asia and Europe, Asia Business Research Corporation Limited, K-S Fam, L Jozsa, and JE Richard (ed), Wellington, NZ, pp. 45-57. ISBN 978-0-473-17779-9 (2010) [Research Book Chapter] 
Lehman, KF and Byrom, JW, The Boag's centre for beer lovers: Building brand with a corporate museum, Musuem Marketing: Competing in the Global Marketplace, ELSEVIER, Rentschler, R. & Hede, A-M. (ed), Oxford, pp. 69-72. ISBN 978-0-7506-8065-3 (2007) [Other Book Chapter] 
Flint, JA and Walker, RH, Eels, exporting and aquaculture aspirations in Australia, Marketing: A strategic approach, Nelson Thomson Learning, McColl-Kennedy, JR & Kiel, GC (ed), South Melbourne, pp. 839-856. ISBN 0 17 009116 3 (2000) [Other Book Chapter] 
Hanson, DJ and Walker, RH and Steen, JT, Green Marketing of Green Places: The Tasmania Experience, Greener Marketing. A Global Perspective on Greening Marketing Practice, Greenleaf Publishing Limited, Charter, M. & Polonsky, M.J. (ed), Sheffield, pp. 327 - 337. ISBN 1874719144 (1999) [Research Book Chapter] 
Conference Publication
Laud, G and Rajaguru, R, Student's creativity confidence for learning success, 2019 ANZMAC Conference Proceedings, 2-4 December 2019, Wellington, NZ, pp. 987-990. ISSN 1447-3275 (2019) [Conference Extract]
Yang, L and Low, B and Lee, CK and Tan, CL, Exploring Challenges of New ICTs Adoption among Manufacturers, Marketing in a Post-Disciplinary Era ANZMAC 2016, 5-7 December 2016, Christchurch, NZ, pp. 456. ISBN 978-0-473-37660-4 (2016) [Conference Extract]
Soo Yeong, E and Lee, CKC and Motoki, W and Yang, L, Recent Experience and Financial Decision Making: Does Intensity in Chronic Regulatory Focus make a Difference?, Marketing in a Post-Disciplinary Era ANZMAC 2016, 5-7 December 2016, Christchurch, NZ, pp. 83. ISBN 978-0-473-37660-4 (2016) [Conference Extract]
Yang, L and Tjiptono, F and Poon, WC, Examining consumers' tendency of airline avoidance after accidents, Academy of Marketing Annual Conference & Doctoral Colloquium: Radical Marketing, 4-7 July 2015, Newcastle, NSW, pp. 154. (2015) [Conference Extract]
Arli, D and Tan, LP and Tjiptono, F and Yang, L, Exploring consumers' readiness to be green in an emerging market, 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing: Conference Proceedings, 30 November - 2 December 2015, Sydney, NSW, pp. 1-7. ISSN 1441-3582 (2015) [Conference Extract]
Yang, L and Fam, K-S and Richard, JE and Liu, W, Investigation of online word-of-mouth dimensions, Marketing and Tourism Conference 2015: Travel, discovery, and marketing, 29 June - 01 July 2015, Portugal, pp. 1-14. ISBN 978-0-473-32089-8 (2015) [Conference Extract]
Yang, L and Fam, K-S and Richard, J, The role of customer perceived value in online Word-of-Mouth, 2015 Academy of Marketing Conference: The Magic of Marketing Conference Schedule, 7-9 July 2015, Limerick, Ireland, pp. 25. (2015) [Conference Extract]
Tan, L and Johnstone, M-L and Yang, L, How do Consumers Perceive Green Products, Messages and Consumption Behaviour?, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1343-1350. ISSN 1447-3275 (2014) [Conference Extract]
Yang, L and Richard, JE and Fam, K-S, Integrated model of online word-of-mouth: Investigating Its antecedents in China, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1160-1168. ISSN 1447-3275 (2014) [Conference Extract]
Johnstone, M-L and Yang, L and Tan, L, The attitude-behaviour gap: The development of a consumers' green perceptions scale, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1335-1342. ISSN 1447-3275 (2014) [Conference Extract]
Ahmadi, H and O'Cass, A, How technology oriented new ventures gain advantages in first product commercialisation from complementarities between marketing - technology capabilities and IT assets, ANZAM conference, 4-6 December, Hobart (2013) [Non Refereed Conference Paper] 
Rahmani, Y and O'Cass, A and Ahmadi, H, The role of corporate strategies and brand strategies in new service development in service organisations in Australia, ANZAM conference, 4-6 December, Hobart (2013) [Non Refereed Conference Paper] 
Yang, L and Fam, K-S and Richard, JE, An investigation of online word-of-mouth communication in China: In-depth interviews, 2011 ANZMAC Conference: Marketing in the age of consumerism, 28-30 November 2011, Perth, WA ISSN 1447-3275 (2011) [Conference Extract]
Yang, L, Chinese Consumers' online word-of-mouth communication - an in-depth interview, MAG Scholar Conference 2011: Programme, 29 May - 1 June 2011, Wellington, NZ, pp. 6. (2011) [Conference Extract]
Yang, L and Fam, K-S and Richard, JE, An investigation of online word-of-mouth communication in a collectivist society: A conceptual framework, 2010 Global Marketing Conference Program, 9-11 September 2010, Tokyo, pp. 747-750. (2010) [Conference Extract]
Khoo-Lattimore, C and Yang, L, Examination of antecedents of relationship quality in New Zealand: From a perspective of the banking industry, 2010 Global Marketing Conference Program, 9-11 September 2010, Tokyo, pp. 564-575. (2010) [Conference Extract]
Yang, L and Xin, D and Guthrie, J and Fam, K-S, An examination of retailers and consumers preferences for sales promotion programs in Hong Kong, 2008 Global Marketing Conference, 20-23 March 2008, Shanghai, pp. 1-3. (2008) [Conference Extract]
Yang, L and Fam, K-S and Harris, P, Culture influence on information diffusion in online communities: A conceptual model, ANZMAC Conference 2008: Marketing: Shifting the focus from mainstream to offbeat, 1-3 December 2008, Olympic Park, Sydney, pp. 1-9. (2008) [Conference Extract]
Roach, G, Entrepreneurial marketing in small wineries: a case of the Tasmanian wine industry, ANZMAC Proceedings, 20-30 November 2008, Parramatta, pp. 1-7. (2008) [Refereed Conference Paper]
Yang, L and Tanakinjal, G and Fam, K-S, Popularity of sales promotion techniques among Hong Kong advertisers - a 10 year content analysis, 2008 Global Marketing Conference, 20-23 March 2008, Shanghai, pp. 1-3. (2008) [Conference Extract]
Grimmer, MR and Hanson, DJ, A Trait Approach to Measuring Materialism: Structure and Scale Properties, Reputation, Responsibility & Relevance: ANZMAC 2007, 3-5 December 2007, Dunedin, New Zealand, pp. 2024-2031. (2007) [Refereed Conference Paper] 
Lehman, KF and Byrom, JW, Corporate museums in Japan: Institutionalizing a culture of industry and technology, Proceedings of the 9th International Conference of Arts and Cultural Management, 8-11 July 2007, Valencia, pp. 1-13. ISBN 978-84-96221-32-1 (2007) [Non Refereed Conference Paper] 
Byrom, JW and Lehman, KF, Corporate visual identity in local government: The role of the logo, Proceedings of the 6th International Congress on Public and Non-profit Marketing, 14-15 June 2007, Portugal, pp. 1-13. (2007) [Refereed Conference Paper] 
Conejo, F and Tanakinjal, GH and Yang, L and Khoo, C, Does neuromarketing really work?, Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak, pp. 12. (2007) [Conference Extract]
Fam, K-S and Simpson, L and Yang, L and Chung, K-C, Relationship building in small businesses - The case of linking personal selling with collectivism, Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak, pp. 39-45. (2007) [Conference Extract]
Lehman, KF, The role of the public in the development of the museum concept: An Australian marketing perspective, Proceedings of the 9th International Conference of Arts & Cultural Management, 8-11 July, 2007, Valencia, pp. 1-11. ISBN 978-84-96221-32-1 (2007) [Non Refereed Conference Paper] 
Hoy, VS and Simpson, L and Yang, L and Fam, K-S, Food retailing in New Zealand: The case of moderated Chinese food, IBBC 2nd International Borned Business Conference Proceedings, 6-8 December 2006, Kuching, Sarawak, pp. 628-637. (2006) [Conference Extract]
Lehman, KF and Byrom, JW, The corporate museum as branding tool, Book of Abstracts from the 2nd International Colloquium on the Dynamics of Brand, Corporate Identity & Reputation in the Knowledge Economies, 7-8 September 2006, Manchester, pp. 1. ISBN 0-9549730-1-1 (2006) [Conference Extract] 
Lehman, KF, Which constituencies should we market to? A conceptual model of publics for the not-for-profit museum, Academy of World Business Conference Proceedings, 10-13 July 2006, Paris, pp. 2118-2124. ISBN 0-9752272-1-1 (2006) [Refereed Conference Paper] 
Lehman, KF, An Exploration of Market Orientation and the Role of the Marketing Function in Australian Museums, ANZMAC: Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 1-7. ISBN 0-646-45546-X (2005) [Refereed Conference Paper] 
Wickham, MD and Hall, LE, Organising IMC Functions in the Business-to-Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster, ANZMAC: Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 189-196. ISBN 0-646-45502-8 (2005) [Refereed Conference Paper] 
Cahoon, SC and Hecker, R, Seaports in the New Economy: using services marketing strategies to increase cargo throughput in a hypercompetitive environment, IAME: Proceedings of the International Association of Maritime Economists, 23-25 June 2005, Cyprus, pp. 1-22. (2005) [Refereed Conference Paper]
Grimmer, MR and Hanson, DJ, Is Qualitative Research Going Ahead? Content Analysis of Three Leading Academic Marketing Journals, 1993-2002, Conference Proceedings ANZMAC - The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. ISBN 0475122143 (2004) [Refereed Conference Paper] 
Lehman, KF, Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers, ANZMAC 2004, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. ISBN 0475122143 (2004) [Refereed Conference Paper] 
Hall, LE and Wickham, MD, The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster, Conference Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. ISBN 0475122143 (2004) [Refereed Conference Paper] 
Kendall, JD, A Marketing Model for Wireless Services, Proceedings 36th Hawaii International Conference on System Sciences (HICSS-36 2003), 6-9 January 2003, Hawaii ISBN 0-7695-1874-5 (2003) [Refereed Conference Paper] 
Hall, LE and Hanson, DJ, Building Social Capital: The Case of the Ten Days on the Island Festival, Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2003 Conference - Celebration of Ehrenberg and Bass : Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia, pp. 16. ISBN 0868039837 (2003) [Refereed Conference Paper] 
Hall, LE and Hanson, DJ, Corporate reputation theory & practice: the case of the ten days on the island festival, Proceedings 7th International Conference on Corporate Reputation, Image, and Identity, 22-24 May 2003, Manchester, UK, pp. 11. (2003) [Refereed Conference Paper] 
Woods, M and Hecker, R and Holland, P, Running before crawling: international human resource management in born global firm, Abstracts of the 7th Conference on International Human Management, 4th - 6th June 2003, Limerick, pp. 281-282. (2003) [Non Refereed Conference Paper] 
Woods, M, Virtual enterprises and actual customers may not mix: the risk of using the virtual enterprise to outsource customer service, Proceeding of the 17th ANZAM conference, 2nd - 5th December 2003, Fremantle, pp. 1. (2003) [Non Refereed Conference Paper] 
Hall, LE and Francis, H, IMC Theory and Practice: the Brand Tasmania Case, IMC Theory and Practice: the Brand Tasmania Case, 2-4 December 2002, Melbourne, pp. 1641-1647. ISBN 0 7300 2562 4 (2002) [Refereed Conference Paper] 
Francis, H, Shaping Places for Tourism and Export: Issues from Theory & Practice, Ten Years of Tourism Research, 6-9 February 2002 , Fremantle, Western Australia, pp. 1-12. ISBN 1876685344 (2002) [Refereed Conference Paper] 
Hall, LE and Francis, H, Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice, Conference Proceedings, 21-23 September 2001, Sydney, Australia, pp. 1-12. (2001) [Refereed Conference Paper] 
Walker, RH and Craig-Lees, M and Hecker, R and Francis, H, An investigation of reasons affecting customer adoption and rejection of technologically-facilitated means of service delivery: Research methodology and preliminary findings, ANZMAC2000 Conference Proceedings, 28/11/00 - 1/12/00, Gold Coast, pp. 1335 - 1342. ISBN 0 86857 978 5 (2000) [Refereed Conference Paper] 
Francis, H and Walker, RH, Place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, ANZMAC2000 Conference Proceedings, 28/11/00-1/12/00, Gold Coast, pp. 653-657. ISBN 0 86857 978 5 (2000) [Refereed Conference Paper] 
Francis, H and Walker, RH, Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, Tourism and Hospitality Management, 8-11 July 2000, Montreal, pp. 39-49. (2000) [Refereed Conference Paper] 
Walker, RH and Craig-Lees, M, Integrating Technology & Customer Service: Reconciling Managerial and Customer Needs to Mutual Satisfaction, Proceedings of the International Services Marketing Conference '99., 5 - 7 April 1999, Brisbane, pp. 31-33. ISBN 1-864991-14-3 (1999) [Conference Extract] 
Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives, Proceedings of The Ninth World Marketing Congress, 23 - 26 June, 1999, Malta, pp. 141-146. ISBN 0-939783-02-9 (1999) [Refereed Conference Paper] 
Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: At Risk of Compromising the Customer-Service Provider Connection?, Proceedings of the Australia and New Zealand Marketing Academy Conference, 30 November-2 December 1998, Dunedin EJ ISBN 1-877156-07-8 (1998) [Refereed Conference Paper] 
Walker, RH and Hanson, DJ and Enjeti, M, Destination Branding and Positioning - The Tasmania Experience, Its Unique Characteristics and Implications, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, Florida, pp. 23-33. (1997) [Refereed Conference Paper] 
Flint, J and Walker, RH, Export Marketing of Primary Produce: Implications for Development of International Marketing Theory, Proceedings of the Australian New Zealand Marketing Educators' Conference, Melbourne, pp. 453-467. (1997) [Refereed Conference Paper] 
Hanson, DJ and Walker, RH, The Macro-Marketing and Management of Tasmania as a Tourism Destination - Implications, Challenges and Imperatives, Volume One 22nd Annual MacroMarketing Conference, Bergen, pp. 3-27. (1997) [Refereed Conference Paper] 
Ghymn, K and Liesch, PW and Mattsson, J, Australian Import Managers' Purchasing Decision Behavior: An Empirical Study, Pan-Pacific Conference XIII, Chiba, Japan, pp. 365-367. (1996) [Refereed Conference Paper] 
Liesch, PW and Birch, D, Institutionalised Business Barter: An Alternative Business Marketing Exchange System In Australia, 12th International Conference on Industrial Marketing and Purchasing, Karlsruhe, pp. 435-459. (1996) [Refereed Conference Paper] 
Walker, RH and Hocking, A, Towards defining and measuring service quality, 1996 Australian Marketing Educators' Conference, Adelaide, pp. 686. (1996) [Conference Extract] 
Walker, RH and Nelson, LG, Towards Identifying the Psyche of Effective Service Provision, ANZAM 95 Conference, Townsville, pp. 135-148. (1995) [Refereed Conference Paper] 
Contract Report, Consultant's Report
Low, B and Lee, C and Yang, L and Ling, TC and Tyng, CL, The Adoption of Information and Communications Technology (ICT) among FMM Members, Federation of Malaysian Manufacturers, Malaysia (2016) [Contract Report]
Lehman, KF, Car Names: A Survey of Buyer Opinions, Toyota Motor Company Incorporation, 978-1-86295-383-3 (2007) [Contract Report] 
Other Public Output
Laud, G, Highly Commended Paper in the 2020 Emerald Literati Awards, Emerald Publishing, United Kingdom (2020) [Award]
Grimmer, L, Amazon's entry into Australia and what it means for retailers and consumers, ABC Radio Perth Breakfast Program with Peter Bell, Australian Broadcasting Corporation, Australia, 20 June (2017) [Media Interview] 
Byrom, JW and Lehman, KF, Lowdown on logos, Local Government Manager, Indigo Arch Publishing, Victoria, 41, 5 (2008) [Magazine Article] 
Lehman, KF, 2CC Radio Interview, 2CC Radio Interview, 2CC Radio , Canberra, 30 January 2007 (2007) [Media Interview] 
Lehman, KF, A Car by any other Name, The Australian, The Australian, Sydney, 14 February 2007 (2007) [Media Interview] 
Lehman, KF, ABC Radio Interview, ABC Western Queensland, ABC Radio, Queensland, 1 February 2007 (2007) [Media Interview] 
Lehman, KF, ABC Radio Interview, ABC Radio Interview, ABC Radio, Gold Coast, 30 January 2007 (2007) [Media Interview] 
Lehman, KF, ABC Radio Interview, ABC Radio Interview, ABC Radio, Hobart, 30 January 2007 (2007) [Media Interview] 
Lehman, KF, ABC Radio Interview, ABC Radio Interview, ABC Northern Tasmania, Launceston, 1, 1 (2007) [Media Interview] 
Lehman, KF, Brand the Big Sell for Cars, The Mercury, The Mercury, Hobart, 30 January 2007 (2007) [Media Interview] 
Lehman, KF, Buyers Driven by Car Brands, Sunday Examiner, Sunday Examiner, Launceston, 11 February 2007 (2007) [Media Interview] 
Lehman, KF, Drivers: It's the make, not the model, The Business Review Weekly, Fairfax Business Media, Sydney, February 1-7, 1 (2007) [Magazine Article] 
Lehman, KF and Byrom, JW, Logo findings to go global, The Launceston Advertiser, The Examiner, Launceston, 1, 1 (2007) [Newspaper Article] 
Lehman, KF, Playing the Name Game, Herald Sun, Herald Sun, Melbourne, 2 March 2007 (2007) [Media Interview] 
Lehman, KF and Byrom, JW, Regional brand identity: Using logos in the local government sector, Regional Marketing Conference, Australian Marketing Institute, Launceston, 1, 1 (2007) [Report of Restricted Access] 
Lehman, KF, Research on council logos, Launceston Examiner, The Examiner Newspaper, Launceston, 1, 1 (2007) [Newspaper Article] 
Lehman, KF and Byrom, JW, What's in a name?, Marketing, Grant Arnott, Melbourne, 9, September (2007) [Magazine Article] 
Lehman, KF, What's in a name? New research in to car names, UniTas News, University of Tasmania, Tasmania, 1, 307 (2007) [Internal Newsletter] 
Lehman, KF, Researcher's Shout with Beer Project, Examiner News, Examiner News, Launceston, 10 April 2007 (2006) [Media Interview] 
Lehman, KF, Tool-kit for developing a regional brand, AMI Presentation, Australian Marketing Institute, AMI Breakfast Seminar Series, 1, 1 (2006) [Report of Restricted Access] 
Lehman, KF, A Rose by any other Name, Marketing, Grant Arnott, Victoria, 1, 10 (2005) [Magazine Article] 
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This list was generated on Thu Dec 8 07:24:38 2022.