eCite Digital Repository

Items where Subject is Field of Research, Commerce, Management, Tourism and Services, Marketing, Marketing not elsewhere classified

Journal Article
Boddy, CR, Causality in qualitative market and social research, Qualitative Market Research ISSN 1352-2752 (In Press) [Refereed Article] 
Arli, D and Tan, LP and Tjiptono, F and Yang, L, Exploring consumers' purchase intention towards green products in an emerging market: The role of consumers' perceived readiness, International Journal of Consumer Studies, 42, (4) pp. 389-401. ISSN 1470-6423 (2018) [Refereed Article] 
Shome, A and Jabeen, F and Rajaguru, R, What drives consumer choice of Islamic banking services in the United Arab Emirates?, International Journal of Islamic and Middle Eastern Finance and Management, 11, (1) pp. 79-95. ISSN 1753-8394 (2018) [Refereed Article] 
Grimmer, L, Is it so hard to say sorry? Revisiting image restoration theory in the context of Australian supermarkets, Asia Pacific Public Relations Journal, 18 pp. 17-32. ISSN 1440-4389 (2017) [Refereed Article]
Tan, LP and Johnstone, M-L and Yang, L, Barriers to green consumption behaviours: The roles of consumers' green perceptions, Australasian Marketing Journal, 24, (4) pp. 288-299. ISSN 1441-3582 (2016) [Refereed Article] 
Boddy, CR, Sample size for qualitative research, Qualitative Market Research, 19, (4) pp. 426-432. ISSN 1352-2752 (2016) [Refereed Article] 
Lee, WJ and O'Cass, A and Sok, P, Why doesn't our branding pay off: optimising the effects of branding through innovation, European Journal of Marketing, 50, (3/4) pp. 509 - 529. ISSN 0309-0566 (2016) [Refereed Article] 
O'Cass, A and Sok, P, An exploratory study into managing value creation in tourism service firms: Understanding value creation phases at the intersection of the tourism service firm and their customers, Tourism Management, 51 pp. 186-200. ISSN 0261-5177 (2015) [Refereed Article] 
Sok, P and O'Cass, A, Examining the new product innovation-performance relationship: Optimizing the role of individual-level creativity and attention-to-detail, Industrial Marketing Management, 47 pp. 156-165. ISSN 0019-8501 (2015) [Refereed Article] 
O'Cass, A and Ngo, L and Siahtiri, V, Marketing resource-capability complementarity and firm performance in B2B firms, Journal of Business and Industrial Marketing, 30, (2) pp. 194-207. ISSN 0885-8624 (2015) [Refereed Article] 
O'Cass, A and Heriati, N, Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance, Journal of Business and Industrial Marketing, 30, (1) pp. 60-71. ISSN 0885-8624 (2015) [Refereed Article] 
O'Cass, AG and Sok, P, The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in SME growth, International Small Business Journal, 32, (8) pp. 996-1018. ISSN 0266-2426 (2014) [Refereed Article] 
Yang, L and Fam, K-S and Richard, JE, 'Word-of-Mouse' in China: In-Depth Interviews, Asian Journal of Business Research, 4, (2 Special Issue) pp. 40-51. ISSN 1178-8933 (2014) [Refereed Article]
Boddy, CR, The Nominal Group Technique: an aid to Brainstorming ideas in research, Qualitative Market Research, 15, (1) pp. 6-18. ISSN 1352-2752 (2012) [Refereed Article] 
O'Cass, A and Ngo, LV, Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance, British Journal of Management, 22, (4) pp. 646-671. ISSN 1045-3172 (2011) [Refereed Article] 
Yang, L and Cheung, W-L and Henry, J and Guthrie, J and Fam, K-S, An examination of sales promotion programs in Hong Kong: what the retailers offer and what the consumers prefer, Journal of Promotion Management, 16, (4) pp. 467-479. ISSN 1049-6491 (2010) [Refereed Article] 
Hhoo-Lattimore, C and Yang, L and Ekiz, EH, Banking the Kiwi Way: Examining the Underpinnings of Relationship Quality in New Zealand Banks, Banking and Finance Letters, 2, (4) pp. 409-418. ISSN 1308-6588 (2010) [Refereed Article]
Fam, K-S and Yang, L and Tanakinjal, G, Innovative sales promotion techniques among Hong Kong advertisers - a content analysis, Innovative Marketing, 4, (1) pp. 8-15. ISSN 1814-2427 (2008) [Refereed Article] 
Hall, LE and Wickham, MD, Organising IMC roles and functions in the business-to-business network environment, Journal of Marketing Communications, 14, (3) pp. 193-206. ISSN 1352-7266 (2008) [Refereed Article]
Yang, L and Jozsa, L and Chung, K-C and Dai, X and Fam, K-S, Personal selling management in Hungary, Portugal, and New Zealand: Is there a link between personal selling and collectivism, International Journal of Business and Society, 9, (2) pp. 65-74. ISSN 1511-6670 (2008) [Refereed Article]
Hoy, VS and Simpson, L and Yang, L and Guthrie, J and Fam, K-S, Food Retailing and Young New Zealand Adults: The Case of Moderated Chinese Food, International Journal of Excellence in Tourism, Hospitality and Catering, 1, (1) pp. 1-14. ISSN 1993-8683 (2007) [Refereed Article]
Conejo, F and Khoo, C and Tanakinjal, G and Yang, L, Neuromarketing: Will It Revolutionise Business?, International Journal of Business and Management, 2, (6) pp. 72-76. ISSN 1833-3850 (2007) [Refereed Article]
Hanson, DJ and Grimmer, MR, The mix of qualitative and quantitative research in major marketing journals, 1993-2002, European Journal of Marketing, 41, (1/2) pp. 58-70. ISSN 0309-0566 (2007) [Refereed Article]
Wickham, MD and Hall, LE, An Examination of Integrated Marketing Communications in the Business to Business Environment: The Case of the Tasmanian Light Ship Cluster, The Journal of Marketing Communications, 12, (2) pp. 95-108. ISSN 1352-7266 (2006) [Refereed Article]
Liu, Y and Kow, F and Grewal, D and FitzGerald, DG, Consumer purchase behaviour for oysters: an empirical study in some state capital cities of Australia, International Journal of Consumer Studies, 30, (1) pp. 85-94. ISSN 1470-6423 (2006) [Refereed Article]
Byrom, JW and Lehman, KF, It's all about the image: The Mercury Print Museum, Journal of the Pacific Area Newspaper Publishers Association, 258, (1) pp. 14-15. ISSN 1443-7481 (2006) [Professional, Non Refereed Article] 
Hanson, DJ and White, RD, Rhetorics of environmental routinisation in one Australian company's annual reports, Australian Journal of Social Issues, 38, (4) pp. 477-493. ISSN 0157-6321 (2003) [Refereed Article] 
Walker, RH and Craig-Lees, M and Hecker, R and Francis, H, Technology-enabled service delivery: An investigation of reasons affecting customer adoption and rejection, International Journal of Service Industry Management, 13, (1) pp. 91-106. ISSN 0956-4233 (2002) [Refereed Article] 
Walker, RH and Hanson, DJ and Nelson, LG and Fisher, CG, A case for more integrative multi-disciplinary marketing education, European Journal of Marketing, 32, (9/10) pp. 803-812. ISSN 0309-0566 (1998) [Refereed Article] 
Walker, RH and Hanson, DJ, Green Marketing and Green Places: A Taxonomy for the Destination Marketer, Journal of Marketing Management, 14, (6) pp. 623-639. ISSN 1472-1376 (1998) [Refereed Article] 
Walker, RH, Towards Identifying How Visitors to Tasmania Define and Assess Service Quality in the Hospitality Industry, Australian Journal of Hospitality Management, 3, (2) pp. 27-39. ISSN 1320-5161 (1996) [Refereed Article] 
Livermore, J, Law Proofing Your Advertising, Australian Professional Marketing, (March) pp. 40-41. ISSN 1038-9598 (1995) [Professional, Non Refereed Article] 
Livermore, J, Made in Australia?, Australian Professional Marketing, (June) pp. 32-33. ISSN 1038-9598 (1995) [Professional, Non Refereed Article] 
Livermore, J, Safety-first, Australian Professional Marketing, (May) pp. 39. ISSN 1038-9598 (1995) [Professional, Non Refereed Article] 
Garnham, JJ, Year Zero: Australian Labour Relations and Labour Law, Asia Pacific Journal of Human Resources, 33, (2) pp. 50-62. ISSN 1038-4111 (1995) [Refereed Article] 
Book
Quester, P and Neal, C and Pettigrew, S and Grimmer, MR and Davis, T and Hawkins, D, Consumer Behaviour: Implications for Marketing Strategy, McGraw-Hill, Sydney, pp. 655. ISBN 9780074716922 (2007) [Authored Other Book] 
Lovelock, CH and Patterson, PG and Walker, RH, Services Marketing: Australia-New Zealand, Prentice-Hall, Sydney, pp. 570. ISBN 0-7248-1123-0 (1998) [Revision/New Edition] 
Chapter in Book
Tjiptono, F and Yang, L, To go or not to go: A typology of Asian tourist destination avoidance, Asian Cultures and Contemporary Tourism, Springer, ECL Yang and C Khoo-Lattimore (ed), Singapore, pp. 183-200. ISBN 978-981-10-7979-5 (2018) [Research Book Chapter] 
Boddy, CR, Counter-marketing case studies, Demarketing, Routledge, N Bradley and J Blythe (ed), New York, pp. 65-81. ISBN 9780415816472 (2014) [Research Book Chapter] 
Yang, L and Fam, K-S, Retailing in China (PRC), Sales promotion techniques: best practice from Asia and Europe, Asia Business Research Corporation Limited, K-S Fam, L Jozsa, and JE Richard (ed), Wellington, NZ, pp. 45-57. ISBN 978-0-473-17779-9 (2010) [Research Book Chapter] 
Lehman, KF and Byrom, JW, The Boag's centre for beer lovers: Building brand with a corporate museum, Musuem Marketing: Competing in the Global Marketplace, ELSEVIER, Rentschler, R. & Hede, A-M. (ed), Oxford, pp. 69-72. ISBN 978-0-7506-8065-3 (2007) [Other Book Chapter] 
Flint, JA and Walker, RH, Eels, exporting and aquaculture aspirations in Australia, Marketing: A strategic approach, Nelson Thomson Learning, McColl-Kennedy, JR & Kiel, GC (ed), South Melbourne, pp. 839-856. ISBN 0 17 009116 3 (2000) [Other Book Chapter] 
Hanson, DJ and Walker, RH and Steen, JT, Green Marketing of Green Places: The Tasmania Experience, Greener Marketing. A Global Perspective on Greening Marketing Practice, Greenleaf Publishing Limited, Charter, M. & Polonsky, M.J. (ed), Sheffield, pp. 327 - 337. ISBN 1874719144 (1999) [Research Book Chapter] 
Conference Publication
Yang, L and Low, B and Lee, CK and Tan, CL, Exploring Challenges of New ICTs Adoption among Manufacturers, Marketing in a Post-Disciplinary Era ANZMAC 2016, 5-7 December 2016, Christchurch, NZ, pp. 456. ISBN 978-0-473-37660-4 (2016) [Conference Extract]
Soo Yeong, E and Lee, CKC and Motoki, W and Yang, L, Recent Experience and Financial Decision Making: Does Intensity in Chronic Regulatory Focus make a Difference?, Marketing in a Post-Disciplinary Era ANZMAC 2016, 5-7 December 2016, Christchurch, NZ, pp. 83. ISBN 978-0-473-37660-4 (2016) [Conference Extract]
Yang, L and Tjiptono, F and Poon, WC, Examining consumers' tendency of airline avoidance after accidents, Academy of Marketing Annual Conference & Doctoral Colloquium: Radical Marketing, 4-7 July 2015, Newcastle, NSW, pp. 154. (2015) [Conference Extract]
Arli, D and Tan, LP and Tjiptono, F and Yang, L, Exploring consumers' readiness to be green in an emerging market, 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing: Conference Proceedings, 30 November - 2 December 2015, Sydney, NSW, pp. 1-7. ISSN 1441-3582 (2015) [Conference Extract]
Yang, L and Fam, K-S and Richard, JE and Liu, W, Investigation of online word-of-mouth dimensions, Marketing and Tourism Conference 2015: Travel, discovery, and marketing, 29 June - 01 July 2015, Portugal, pp. 1-14. ISBN 978-0-473-32089-8 (2015) [Conference Extract]
Yang, L and Fam, K-S and Richard, J, The role of customer perceived value in online Word-of-Mouth, 2015 Academy of Marketing Conference: The Magic of Marketing Conference Schedule, 7-9 July 2015, Limerick, Ireland, pp. 25. (2015) [Conference Extract]
Tan, L and Johnstone, M-L and Yang, L, How do Consumers Perceive Green Products, Messages and Consumption Behaviour?, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1343-1350. ISSN 1447-3275 (2014) [Conference Extract]
Yang, L and Richard, JE and Fam, K-S, Integrated model of online word-of-mouth: Investigating Its antecedents in China, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1160-1168. ISSN 1447-3275 (2014) [Conference Extract]
Johnstone, M-L and Yang, L and Tan, L, The attitude-behaviour gap: The development of a consumers' green perceptions scale, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1335-1342. ISSN 1447-3275 (2014) [Conference Extract]
Ahmadi, H and O'Cass, A, How technology oriented new ventures gain advantages in first product commercialisation from complementarities between marketing - technology capabilities and IT assets, ANZAM conference, 4-6 December, Hobart (2013) [Non Refereed Conference Paper] 
Rahmani, Y and O'Cass, A and Ahmadi, H, The role of corporate strategies and brand strategies in new service development in service organisations in Australia, ANZAM conference, 4-6 December, Hobart (2013) [Non Refereed Conference Paper] 
Yang, L and Fam, K-S and Richard, JE, An investigation of online word-of-mouth communication in China: In-depth interviews, 2011 ANZMAC Conference: Marketing in the age of consumerism, 28-30 November 2011, Perth, WA ISSN 1447-3275 (2011) [Conference Extract]
Yang, L, Chinese Consumers' online word-of-mouth communication - an in-depth interview, MAG Scholar Conference 2011: Programme, 29 May - 1 June 2011, Wellington, NZ, pp. 6. (2011) [Conference Extract]
Yang, L and Fam, K-S and Richard, JE, An investigation of online word-of-mouth communication in a collectivist society: A conceptual framework, 2010 Global Marketing Conference Program, 9-11 September 2010, Tokyo, pp. 747-750. (2010) [Conference Extract]
Khoo-Lattimore, C and Yang, L, Examination of antecedents of relationship quality in New Zealand: From a perspective of the banking industry, 2010 Global Marketing Conference Program, 9-11 September 2010, Tokyo, pp. 564-575. (2010) [Conference Extract]
Yang, L and Xin, D and Guthrie, J and Fam, K-S, An examination of retailers and consumers preferences for sales promotion programs in Hong Kong, 2008 Global Marketing Conference, 20-23 March 2008, Shanghai, pp. 1-3. (2008) [Conference Extract]
Yang, L and Fam, K-S and Harris, P, Culture influence on information diffusion in online communities: A conceptual model, ANZMAC Conference 2008: Marketing: Shifting the focus from mainstream to offbeat, 1-3 December 2008, Olympic Park, Sydney, pp. 1-9. (2008) [Conference Extract]
Roach, G, Entrepreneurial marketing in small wineries: a case of the Tasmanian wine industry, ANZMAC Proceedings, 20-30 November 2008, Parramatta, pp. 1-7. (2008) [Refereed Conference Paper]
Yang, L and Tanakinjal, G and Fam, K-S, Popularity of sales promotion techniques among Hong Kong advertisers - a 10 year content analysis, 2008 Global Marketing Conference, 20-23 March 2008, Shanghai, pp. 1-3. (2008) [Conference Extract]
Grimmer, MR and Hanson, DJ, A Trait Approach to Measuring Materialism: Structure and Scale Properties, Reputation, Responsibility & Relevance: ANZMAC 2007, 3-5 December 2007, Dunedin, New Zealand, pp. 2024-2031. (2007) [Refereed Conference Paper] 
Lehman, KF and Byrom, JW, Corporate museums in Japan: Institutionalizing a culture of industry and technology, Proceedings of the 9th International Conference of Arts and Cultural Management, 8-11 July 2007, Valencia, pp. 1-13. ISBN 978-84-96221-32-1 (2007) [Non Refereed Conference Paper] 
Byrom, JW and Lehman, KF, Corporate visual identity in local government: The role of the logo, Proceedings of the 6th International Congress on Public and Non-profit Marketing, 14-15 June 2007, Portugal, pp. 1-13. (2007) [Refereed Conference Paper] 
Conejo, F and Tanakinjal, GH and Yang, L and Khoo, C, Does neuromarketing really work?, Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak, pp. 12. (2007) [Conference Extract]
Fam, K-S and Simpson, L and Yang, L and Chung, K-C, Relationship building in small businesses - The case of linking personal selling with collectivism, Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak, pp. 39-45. (2007) [Conference Extract]
Lehman, KF, The role of the public in the development of the museum concept: An Australian marketing perspective, Proceedings of the 9th International Conference of Arts & Cultural Management, 8-11 July, 2007, Valencia, pp. 1-11. ISBN 978-84-96221-32-1 (2007) [Non Refereed Conference Paper] 
Hoy, VS and Simpson, L and Yang, L and Fam, K-S, Food retailing in New Zealand: The case of moderated Chinese food, IBBC 2nd International Borned Business Conference Proceedings, 6-8 December 2006, Kuching, Sarawak, pp. 628-637. (2006) [Conference Extract]
Lehman, KF and Byrom, JW, The corporate museum as branding tool, Book of Abstracts from the 2nd International Colloquium on the Dynamics of Brand, Corporate Identity & Reputation in the Knowledge Economies, 7-8 September 2006, Manchester, pp. 1. ISBN 0-9549730-1-1 (2006) [Conference Extract] 
Lehman, KF, Which constituencies should we market to? A conceptual model of publics for the not-for-profit museum, Academy of World Business Conference Proceedings, 10-13 July 2006, Paris, pp. 2118-2124. ISBN 0-9752272-1-1 (2006) [Refereed Conference Paper] 
Lehman, KF, An Exploration of Market Orientation and the Role of the Marketing Function in Australian Museums, ANZMAC: Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 1-7. ISBN 0-646-45546-X (2005) [Refereed Conference Paper] 
Wickham, MD and Hall, LE, Organising IMC Functions in the Business-to-Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster, ANZMAC: Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 189-196. ISBN 0-646-45502-8 (2005) [Refereed Conference Paper] 
Cahoon, SC and Hecker, R, Seaports in the New Economy: using services marketing strategies to increase cargo throughput in a hypercompetitive environment, IAME: Proceedings of the International Association of Maritime Economists, 23-25 June 2005, Cyprus, pp. 1-22. (2005) [Refereed Conference Paper]
Grimmer, MR and Hanson, DJ, Is Qualitative Research Going Ahead? Content Analysis of Three Leading Academic Marketing Journals, 1993-2002, Conference Proceedings ANZMAC - The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper] 
Lehman, KF, Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers, ANZMAC 2004, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper] 
Hall, LE and Wickham, MD, The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster, Conference Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper] 
Kendall, JD, A Marketing Model for Wireless Services, Proceedings 36th Hawaii International Conference on System Sciences (HICSS-36 2003), 6-9 January 2003, Hawaii ISBN 0-7695-1874-5 (2003) [Refereed Conference Paper] 
Hall, LE and Hanson, DJ, Building Social Capital: The Case of the Ten Days on the Island Festival, Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2003 Conference - Celebration of Ehrenberg and Bass : Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia, pp. 16. ISBN 0868039837 (2003) [Refereed Conference Paper] 
Hall, LE and Hanson, DJ, Corporate reputation theory & practice: the case of the ten days on the island festival, Proceedings 7th International Conference on Corporate Reputation, Image, and Identity, 22-24 May 2003, Manchester, UK, pp. 11. (2003) [Refereed Conference Paper] 
Woods, M and Hecker, R and Holland, P, Running before crawling: international human resource management in born global firm, Abstracts of the 7th Conference on International Human Management, 4th - 6th June 2003, Limerick, pp. 281-282. (2003) [Non Refereed Conference Paper] 
Woods, M, Virtual enterprises and actual customers may not mix: the risk of using the virtual enterprise to outsource customer service, Proceeding of the 17th ANZAM conference, 2nd - 5th December 2003, Fremantle, pp. 1. (2003) [Non Refereed Conference Paper] 
Hall, LE and Francis, H, IMC Theory and Practice: the Brand Tasmania Case, IMC Theory and Practice: the Brand Tasmania Case, 2-4 December 2002, Melbourne, pp. 1641-1647. ISBN 0 7300 2562 4 (2002) [Refereed Conference Paper] 
Francis, H, Shaping Places for Tourism and Export: Issues from Theory & Practice, Ten Years of Tourism Research, 6-9 February 2002 , Fremantle, Western Australia, pp. 1-12. ISBN 1876685344 (2002) [Refereed Conference Paper] 
Hall, LE and Francis, H, Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice, Conference Proceedings, 21-23 September 2001, Sydney, Australia, pp. 1-12. (2001) [Refereed Conference Paper] 
Walker, RH and Craig-Lees, M and Hecker, R and Francis, H, An investigation of reasons affecting customer adoption and rejection of technologically-facilitated means of service delivery: Research methodology and preliminary findings, ANZMAC2000 Conference Proceedings, 28/11/00 - 1/12/00, Gold Coast, pp. 1335 - 1342. ISBN 0 86857 978 5 (2000) [Refereed Conference Paper] 
Francis, H and Walker, RH, Place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, ANZMAC2000 Conference Proceedings, 28/11/00-1/12/00, Gold Coast, pp. 653-657. ISBN 0 86857 978 5 (2000) [Refereed Conference Paper] 
Francis, H and Walker, RH, Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, Tourism and Hospitality Management, 8-11 July 2000, Montreal, pp. 39-49. (2000) [Refereed Conference Paper] 
Walker, RH and Craig-Lees, M, Integrating Technology & Customer Service: Reconciling Managerial and Customer Needs to Mutual Satisfaction, Proceedings of the International Services Marketing Conference '99., 5 - 7 April 1999, Brisbane, pp. 31-33. ISBN 1-864991-14-3 (1999) [Conference Extract] 
Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives, Proceedings of The Ninth World Marketing Congress, 23 - 26 June, 1999, Malta, pp. 141-146. ISBN 0-939783-02-9 (1999) [Refereed Conference Paper] 
Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: At Risk of Compromising the Customer-Service Provider Connection?, Proceedings of the Australia and New Zealand Marketing Academy Conference, 30 November-2 December 1998, Dunedin EJ ISBN 1-877156-07-8 (1998) [Refereed Conference Paper] 
Walker, RH and Hanson, DJ and Enjeti, M, Destination Branding and Positioning - The Tasmania Experience, Its Unique Characteristics and Implications, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, Florida, pp. 23-33. (1997) [Refereed Conference Paper] 
Flint, J and Walker, RH, Export Marketing of Primary Produce: Implications for Development of International Marketing Theory, Proceedings of the Australian New Zealand Marketing Educators' Conference, Melbourne, pp. 453-467. (1997) [Refereed Conference Paper] 
Hanson, DJ and Walker, RH, The Macro-Marketing and Management of Tasmania as a Tourism Destination - Implications, Challenges and Imperatives, Volume One 22nd Annual MacroMarketing Conference, Bergen, pp. 3-27. (1997) [Refereed Conference Paper] 
Ghymn, K and Liesch, PW and Mattsson, J, Australian Import Managers' Purchasing Decision Behavior: An Empirical Study, Pan-Pacific Conference XIII, Chiba, Japan, pp. 365-367. (1996) [Refereed Conference Paper] 
Liesch, PW and Birch, D, Institutionalised Business Barter: An Alternative Business Marketing Exchange System In Australia, 12th International Conference on Industrial Marketing and Purchasing, Karlsruhe, pp. 435-459. (1996) [Refereed Conference Paper] 
Walker, RH and Hocking, A, Towards defining and measuring service quality, 1996 Australian Marketing Educators' Conference, Adelaide, pp. 686. (1996) [Conference Extract] 
Walker, RH and Nelson, LG, Towards Identifying the Psyche of Effective Service Provision, ANZAM 95 Conference, Townsville, pp. 135-148. (1995) [Refereed Conference Paper] 
Contract Report, Consultant's Report
Low, B and Lee, C and Yang, L and Ling, TC and Tyng, CL, The Adoption of Information and Communications Technology (ICT) among FMM Members, Federation of Malaysian Manufacturers, Malaysia (2016) [Contract Report]
Lehman, KF, Car Names: A Survey of Buyer Opinions, Toyota Motor Company Incorporation, 978-1-86295-383-3 (2007) [Contract Report] 
Other Public Output
Grimmer, L, Amazon's entry into Australia and what it means for retailers and consumers, ABC Radio Perth Breakfast Program with Peter Bell, Australian Broadcasting Corporation, Australia, 20 June (2017) [Media Interview] 
Byrom, JW and Lehman, KF, Lowdown on logos, Local Government Manager, Indigo Arch Publishing, Victoria, 41, 5 (2008) [Magazine Article] 
Lehman, KF, 2CC Radio Interview, 2CC Radio Interview, 2CC Radio , Canberra, 30 January 2007 (2007) [Media Interview] 
Lehman, KF, A Car by any other Name, The Australian, The Australian, Sydney, 14 February 2007 (2007) [Media Interview] 
Lehman, KF, ABC Radio Interview, ABC Western Queensland, ABC Radio, Queensland, 1 February 2007 (2007) [Media Interview] 
Lehman, KF, ABC Radio Interview, ABC Radio Interview, ABC Radio, Gold Coast, 30 January 2007 (2007) [Media Interview] 
Lehman, KF, ABC Radio Interview, ABC Radio Interview, ABC Radio, Hobart, 30 January 2007 (2007) [Media Interview] 
Lehman, KF, ABC Radio Interview, ABC Radio Interview, ABC Northern Tasmania, Launceston, 1, 1 (2007) [Media Interview] 
Lehman, KF, Brand the Big Sell for Cars, The Mercury, The Mercury, Hobart, 30 January 2007 (2007) [Media Interview] 
Lehman, KF, Buyers Driven by Car Brands, Sunday Examiner, Sunday Examiner, Launceston, 11 February 2007 (2007) [Media Interview] 
Lehman, KF, Drivers: It's the make, not the model, The Business Review Weekly, Fairfax Business Media, Sydney, February 1-7, 1 (2007) [Magazine Article] 
Lehman, KF and Byrom, JW, Logo findings to go global, The Launceston Advertiser, The Examiner, Launceston, 1, 1 (2007) [Newspaper Article] 
Lehman, KF, Playing the Name Game, Herald Sun, Herald Sun, Melbourne, 2 March 2007 (2007) [Media Interview] 
Lehman, KF and Byrom, JW, Regional brand identity: Using logos in the local government sector, Regional Marketing Conference, Australian Marketing Institute, Launceston, 1, 1 (2007) [Report of Restricted Access] 
Lehman, KF, Research on council logos, Launceston Examiner, The Examiner Newspaper, Launceston, 1, 1 (2007) [Newspaper Article] 
Lehman, KF and Byrom, JW, What's in a name?, Marketing, Grant Arnott, Melbourne, 9, September (2007) [Magazine Article] 
Lehman, KF, What's in a name? New research in to car names, UniTas News, University of Tasmania, Tasmania, 1, 307 (2007) [Internal Newsletter] 
Lehman, KF, Researcher's Shout with Beer Project, Examiner News, Examiner News, Launceston, 10 April 2007 (2006) [Media Interview] 
Lehman, KF, Tool-kit for developing a regional brand, AMI Presentation, Australian Marketing Institute, AMI Breakfast Seminar Series, 1, 1 (2006) [Report of Restricted Access] 
Lehman, KF, A Rose by any other Name, Marketing, Grant Arnott, Victoria, 1, 10 (2005) [Magazine Article] 
Lehman, KF, Public space, UniTas News, University of Tasmania, Tasmania, 1, 289 (2005) [Internal Newsletter] 
Hanson, DJ and Walker, RH, Ecologically Based Macro-Marketing and Management of Tasmania as a Tourism Destination, Department of Management Working Paper Series, Department of Management, Launceston, 3, 97-05 (1997) [Report of Restricted Access] 
Birch, D and Liesch, PW, Barter Exchange Among Australian Enterprises: An Empirical Investigation, Department of Management, Working Paper Series, Department of Management, Launceston, 95-03 (1996) [Report of Restricted Access] 
Hocking, A, Customers' Perceptions of Service Provided by Financial Institutions in Tasmania - The 1995 Survey, Department of Management, Occasional Paper, Financial Institutions in Tasmania, Launceston, 96-01 (1996) [Report of Restricted Access] 

This list was generated on Sat Aug 24 11:51:10 2019.