eCite Digital Repository

Items where Subject is Field of Research, Commerce, Management, Tourism and Services, Marketing, Marketing Theory

Journal Article
O'Cass, A and Morrish, S, Anatomy of entrepreneurial marketing, Journal of Strategic Marketing, 24, (1) pp. 1-4. ISSN 0965-254X (2016) [Contribution to Refereed Journal] 
Lehman, K and Wickham, M and Fillis, I, Conceptualising the symbolic product: an arts marketing imperative, Academy of Taiwan Business Management Review, 12, (1) pp. 84-92. ISSN 1813-0534 (2016) [Contribution to Refereed Journal] 
Hynes, N and Manson, S, The sound of silence: Why music in supermarkets is just a distraction, Journal of Retailing and Consumer Services, 28 pp. 171-178. ISSN 0969-6989 (2016) [Refereed Article] 
Carlson, J and O'Cass, A and Ahrholdt, D, Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination, Journal of Retailing and Consumer Services, 27 pp. 90-102. ISSN 0969-6989 (2015) [Refereed Article] 
O'Cass, A and Griffin, D, Eliciting positive social change: Marketing's capacity to drive prosocial behaviours, Marketing Intelligence & Planning, 33, (5) pp. 826-843. ISSN 0263-4503 (2015) [Refereed Article] 
Miles, M and Gilmore, A and Harrigan, P and Lewis, GK and Sethna, Z, Exploring entrepreneurial marketing, Journal of Strategic Marketing, 23, (2) pp. 94-111. ISSN 1466-4488 (2015) [Refereed Article] 
Laud, G and Karpen, IO and Mulye, R and Rahman, K, The role of embeddedness for resource integration: Complementing S-D logic research through a social capital perspective, Marketing Theory, 15, (4) pp. 509-535. ISSN 1470-5931 (2015) [Refereed Article] 
Lehman, KF and Wickham, MD and Fillis, I, A cultural tourism research agenda, Annals of Tourism Research, 49, (6) pp. 156-158. ISSN 0160-7383 (2014) [Refereed Article] 
Lehman, KF and Wickham, MD, Marketing orientation and activities in the arts-marketing context: Introducing a visual artists' marketing trajectory model, Journal of Marketing Management, 30, (7/8) pp. 664-696. ISSN 0267-257X (2014) [Refereed Article] 
Lehman, KF and Reiser, D, The nexus between an art experience and creative tourism: Tasmania's Museum of Old and New Art, Mondes du Tourisme, 10, (December) Article 3. ISSN 2109-5671 (2014) [Refereed Article] 
Hynes, N and Caemmerer, B and Martin, E and Masters, E, Use, abuse or contribute! A framework for classifying how companies engage with country image, International Marketing Review, 31, (1) pp. 79-97. ISSN 0265-1335 (2014) [Refereed Article] 
Rahman, K and Mulye, R and Laud, G, Fakes and fashion: Understanding counterfeit crisis in the Middle East, European Advances in Consumer Research, 10 pp. 90-94. ISSN 0098-9258 (2013) [Refereed Article]
Rahman, K and Mulye, R and Laud, G, Theoretical underpinnings of brand architecture strategies using models of stereotypic change to understand sub-brands, Asia-Pacific Advances in Consumer Research, 10 pp. 402-406. ISSN 0098-9258 (2013) [Refereed Article]
Wickham, M and Dunn, A and Sweeney, S, Analysis of the leading tourism journals 1999-2008, Annals of Tourism Research, 39, (3) pp. 1714-1718. ISSN 0160-7383 (2012) [Refereed Article]
O'Cass, A and Ngo, LV, Creating superior customer value for B2B firms through supplier firm capabilities, Industrial Marketing Management, 41, (1) pp. 125-135. ISSN 0019-8501 (2012) [Refereed Article] 
O'Cass, A and Sok, P, Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes, Journal of Strategic Marketing, 20, (4) pp. 345-363. ISSN 1466-4488 (2012) [Refereed Article] 
Carlson, J and O'Cass, A, Optimizing the online channel in professional sport to create trusting and loyal consumers: The role of the professional sports team brand and service quality, Journal of Sport Management, 26, (6) pp. 463-478. ISSN 1543-270X (2012) [Refereed Article]
O'Cass, AG and Voola, R, Explications of political market orientation and political brand orientation using the resource-based view of the political party, Journal of Marketing Management, 27, (5-6) pp. 627-645. ISSN 0267-257X (2011) [Refereed Article]
Wickham, MD and O'Donohue, W, Developing 'Employer of Choice' status: Exploring an employment marketing mix, Organization Development Journal: Guiding The Future of People Working Together, 27, (3) pp. 77-95. ISSN 0889-6402 (2009) [Refereed Article]
Hynes, N and Suewin, P, Online shopping adoption within Hong Kong an empirical study, Singapore Management Review, 31, (2) pp. 1-19. ISSN 0129-5977 (2009) [Refereed Article] 
Conference Publication
Potdar, B and Waseem, D and Garry, T, Role of Actor's Internal Disposition in Value Co-Creation: A Case in Retail Industry, BAM Conference, 3 - 5 September 2019, Birmingham, United Kingdom ISBN 978-0-9956413-2-7 (2019) [Refereed Conference Paper]
Potdar, B and Guthrie, J and Gnoth, J and Garry, T, Yours defensively: The Role of Organizational Attachment in Shoplifting Prevention, Proceedings of the British Academy of Management Conference 2018 : Driving Productivity in Uncertain and Challenging Times, September 2018, Bristol, United Kingdom ISBN 9780995641310 (2018) [Refereed Conference Paper]
Laud, G and Karpen, I and Conduit, J, Customer creativity and willingness to contribute to co-creative innovation in online communities, 25TH IPDMC: Innovation and product development management conference, 10-13 June 2018, Porto, Portugal, pp. 1-2. ISSN 1998-7374 (2018) [Conference Extract]
Laud, G and Karpen, IO and Conduit, J, Innovation in Online Communities: Conditions for Customer Creativity and Contribution, SERVSIG Proceedings, 14-16 June 2018, Paris, France, pp. 807-811. ISBN 978-2-9516606-3-2 (2018) [Conference Extract]
Laud, G and Leo, C and Chou, C, Service System Well-being: Conceptualising a Macro-Level Concept, SERVSIG Proceedings, 14-16 June 2018, Paris, France, pp. 435-438. ISBN 978-2-9516606-3-2 (2018) [Refereed Conference Paper] 
Laud, G, Co-created Obsession and Overstimulation in Service Environment, 26th Annual Frontiers in Service Conference, 22- 25 June 2017, New York, USA (2017) [Conference Extract]
Laud, G, Managing Customers' Creativity for Co-Creative Innovation, Australia New Zealand Marketing Association Conference, 3-6 December 2017, Melbourne, pp. 1. (2017) [Conference Extract]
Laud, G and Conduit, J and Karpen, IO, Managing customers' creativity for co-creative innovation, ANZMAC 2017: Marketing for Impact, 4-6 December 2017, Melbourne, Australia, pp. 347. ISSN 1447-3275 (2017) [Refereed Conference Paper] 
Laud, G, Overstimulation in the service environment: The emergence of co-created obsession, Proceeding of the QUIS International Research Symposium on Service Excellence in Management, 12-15 June 2017, Portugal (2017) [Conference Extract]
Fitzgerald, S and Laud, G and Reid, M and Chung, E and Farrell, L and Kachersky, L and Rahman, K and Robinson, L and Saldanha, N, Service system elements, value co-creation and well-being, Australia New Zealand Marketing Association Conference, 3-6 December 2017, Melbourne, pp. 1-5. (2017) [Refereed Conference Paper]
Laud, G and Robinsion, L and Chung, E, Co-created obsession: A new perspective on customer engagement, European Marketing Academy Conference, 24-27 May, Oslo (2016) [Non Refereed Conference Paper] 
Potdar, B and Guthrie, J and Gnoth, J, Effects of Stakeholder Relationship Quality on Efficient Retail Crime Prevention: A Research Agenda, Marketing in a Post-Disciplinary Era ANZMAC 2016: Proceedings, 5-7 December 2016, Christchurch, New Zealand, pp. 715-722. ISBN 978-0-473-37660-4 (2016) [Refereed Conference Paper]
Tuzovic, S and Russell-Bennet, R and Kuhn, K-A and Fazal-E-Hasan, S, Investigating the impact of learning styles on student behaviors towards creating reflective videos: an analysis of QUTopia, Marketing Educators' Association Conference, 14-16 April 2016, Denver, Colorado, USA, pp. 86-88. (2016) [Conference Extract]
Kachersky, L and Fitzgerald, S and Laud, G, The dark side of connected health technology creates exercise addiction among conscientious users, North American Association of Consumer Research Conference, 27-30 October, Berlin (2016) [Non Refereed Conference Paper] 
Laud, G and Karpen, IO and Mulye, R and Rahman, K, Drivers and outcomes of value co-creation behaviour: Investigating the potential boundary conditions, The Naples Forum on Service, 9-12 June, Naples (2015) [Non Refereed Conference Paper] 
Lehman, KF and Wickham, MD and Fillis, I and Mulvaney, R, Maximising the impact of the cultural heritage sector in regional Australia, Proceedings of the 2015 MAPSI Conference, July 6-7, 2015, Tallinn, pp. 35-37. (2015) [Conference Extract]
Laud, G and Karpen, IO, Consumers' embeddedness: Determinant of value co-creation in service systems, Australia and New Zealand Marketing Association Conference Proceedings, 1-3 December, Brisbane (2014) [Non Refereed Conference Paper] 
Lehman, KF and Fillis, I and Wickham, MD, Reconceptualising product' in the arts and cultural context, Proceedings of the 2014 British Academy of Management Conference, 9-11 September, Belfast, pp. 1-15. ISBN 978-0-9549608-7-2 (2014) [Refereed Conference Paper] 
Rahman, K and Laud, G, Why consumers seek coolness': Understanding the vernacular meaning of cool, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 17-20 July 2017, Melbourne, Australia, pp. 710. ISBN 978-3-319-24182-1 (2013) [Conference Extract]
Laud, G and Mulye, R and Rahman, K, Use of embedded brand communities for value co- creation, Australia and New Zealand Marketing Association Conference Proceedings,, Perth (2011) [Non Refereed Conference Paper] 
Roach, G, Horizontal networks and collaborative marketing in the Tasmanian wine industry, Proceedings of the 5th International Academy of Wine Business Research Conference, 8‐10 February 2010, Aukland, pp. 1-9. (2010) [Refereed Conference Paper]
Other Public Output
Laud, G and Leo, C and Chou, C, Service System Well-being: Conceptualising a Macro-Level Concept - Best Conference Finalist Paper, 10th American Marketing Association Servsig Conference, IESEG: School of Management, Paris, France, 14-16 June 2018 (2018) [Award] 
Fazal-E-Hasan, S, Gifts that generate gratitude keep customers loyal, Bio-Medix Daily, Bio-Medix, Australia (2014) [Magazine Article] 
Fazal-E-Hasan, S, I owe you one- Gratitude enhances customer relationships, Sunshine Coast Daily, Australian Regional Media, Australia, 7 September (2010) [Newspaper Article] 
Fazal-E-Hasan, S, Marketing with 'Gratitude', Business ACUMEN Magazine, Australia (2010) [Magazine Article] 
Roach, G, Working together in the Tasmanian wine industry, UNITAS, University of Tasmania, Hobart, 1, May (2010) [Internal Newsletter] 
Grimmer, MR, GenY shop till they drop: Survey, Interview with ABC News, Australian Broadcasting Corporation, Australia, 1, 1 (2008) [Media Interview] 

This list was generated on Mon Mar 30 00:12:38 2020.