eCite Digital Repository

Items where Subject is Field of Research, Commerce, Management, Tourism and Services, Marketing, Marketing Measurement

Journal Article
Mortimer, G and Fazal-E-Hasan, SM and O'Donnell, KA and Strebel, J, Measuring the experience of off-price fashion shopping: scale development and validation, Journal of Fashion Marketing and Management, 22, (4) pp. 454-475. ISSN 1361-2026 (2018) [Refereed Article] 
Fazal-E-Hasan, S and Mortimer, G and Lings, IN and Neale, L, Examining the antecedents and consequences of gratitude, Journal of Services Marketing, 31, (1) pp. 34-47. ISSN 0887-6045 (2017) [Refereed Article] 
Fazal-E-Hasan, S and Lings, I and Mortimer, G and Neale, L, How gratitude influences customer word-of-mouth intentions and involvement: the mediating role of affective commitment, Journal of Marketing Theory and Practice, 25, (2) pp. 200-211. ISSN 1069-6679 (2017) [Refereed Article] 
Mortimer, G and Fazal-E-Hasan, SM and Andrews, L and Martin, J, Online grocery shopping: the impact of shopping frequency on perceived risk, The International Review of Retail, Distribution and Consumer Research, 26, (2) pp. 202-223. ISSN 1466-4402 (2016) [Refereed Article] 
Delaney, D and McManus, LA and Lamminmaki, D, The nature and effectiveness of sponsorship performance measurement systems, Australasian Marketing Journal, 24, (1) pp. 29-37. ISSN 1441-3582 (2016) [Refereed Article] 
Mortimer, G and Bougoure, U and Fazal-E-Hasan, SM, Development and validation of the Self-Gifting Consumer Behaviour scale, Journal of Consumer Behaviour, 14, (3) pp. 165-179. ISSN 1479-1838 (2015) [Refereed Article] 
Previte, J and Fry, ML and Drennan, J and Fazal-E-Hasan, SM, Friends or foes: Group influence effects on moderate drinking behaviors, Journal of Business Research, 68, (10) pp. 2146-2154. ISSN 0148-2963 (2015) [Refereed Article] 
Mortimer, G and Neale, L and Fazal-E-Hasan, SM and Dunphy, B, Investigating the factors influencing the adoption of m-banking: a cross cultural study, International Journal of Bank Marketing, 33, (4) pp. 545-570. ISSN 1758-5937 (2015) [Refereed Article] 
O'Cass, AG and Heirati, N and Viet Ngo, L, Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas, Industrial Marketing Management, 43, (5) pp. 862-872. ISSN 0019-8501 (2014) [Refereed Article] 
Fazal E Hasan, S and Lings, I and Neale, L and Mortimer, G, The role of customer gratitude in making relationship marketing investments successful, Journal of Retailing and Consumer Services, 21, (5) pp. 788-796. ISSN 0969-6989 (2014) [Refereed Article] 
Delaney, D and Guidling, C and McManus, L, The use of intuition in the sponsorship decision-making process, Contemporary Management Research, 10, (1) pp. 33-58. ISSN 1813-5498 (2014) [Refereed Article]
Darroch, J and Miles, M, A research note on market creation in the pharmaceutical industry, Journal of Business Research, 64, (7) pp. 723-727. ISSN 0148-2963 (2011) [Refereed Article]
Miles, M and Morrish, S and Little, V and Brookes, R, A short note on corporate venturing for technology acquisition, Innovation: Management, Policy & Practice, 13, (1) pp. 126-133. ISSN 1447-9338 (2011) [Refereed Article]
Morrish, S and Miles, M and Polonsky, M, An exploratory study of sustainability as a stimulus for corporate entrepreneurship, Corporate Social Responsibility and Environmental Management, 18, (3) pp. 162-171. ISSN 1535-3958 (2011) [Refereed Article]
Griffin, D and O'Cass, AG, An exploration of personality and speed limit compliance, Journal of Nonprofit & Public Sector Marketing, 22, (4) pp. 336-353. ISSN 1049-5142 (2010) [Refereed Article]
O'Cass, AG and Carlson, J, Examining the effects of website induced flow in professional sporting team website, Internet Research: Electronic Networking Applications and Policy, 20, (2) pp. 115-134. ISSN 1066-2243 (2010) [Refereed Article]
Carlson, J and O'Cass, AG, Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites, Journal of Services Marketing, 24, (2) pp. 112-127. ISSN 0887-6045 (2010) [Refereed Article]
Voola, R and O'Cass, AG, Implementing competitive strategies: The role of responsive and proactive market orientations, European Journal of Marketing, 44, (1/2) pp. 245-266. ISSN 0309-0566 (2010) [Refereed Article]
O'Cass, AG and Weerawardena, J, The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance, Industrial Marketing Management, 39, (4) pp. 571-581. ISSN 0019-8501 (2010) [Refereed Article]
O'Cass, AG and Grace, D, Understanding the role of retail store service in light of self-image-store image congruence, Psychology and Marketing, 25, (6) pp. 521-537. ISSN 0742-6046 (2010) [Refereed Article]
Ngo, L and O'Cass, AG, Value creation architecture and engineering: A business model encompassing the firm-customer dyad, European Business Review, 22, (5) pp. 496-514. ISSN 0955-534X (2010) [Refereed Article]
O'Cass, AG and Weerawardena, J, Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation, European Journal of Marketing, 43, (11/12) pp. 1325-1348. ISSN 0309-0566 (2009) [Refereed Article]
O'Cass, AG and Choy, E, Studying Chinese Generation Y consumers' consumer involvement in fashion clothing and brand status, Produce and Brand Management, Journal Of, 17, (5) pp. 341-352. ISSN 1061-0421 (2008) [Refereed Article]
O'Cass, AG and Ngo, L, Balancing external adaptation and internal effectiveness: Achieving better brand performance, Journal of Business Research, 60, (1) pp. 11-20. ISSN 0148-2963 (2007) [Refereed Article]
O'Cass, AG and Ngo, L, Market orientation versus innovative culture: Two routes to superior brand performance, European Journal of Marketing, 41, (7/8) pp. 868-887. ISSN 0309-0566 (2007) [Refereed Article]
McManus, L, The construction of a segmental customer profitability analysis, Journal of Applied Management Accounting Research, 5, (2) pp. 59-74. ISSN 1443-9913 (2007) [Refereed Article] 
O'Cass, AG and Griffin, D, Antecedents and consequences of social issue advertising believability, Journal of Nonprofit and Public Sector Marketing, 15, (1/2) pp. 87-104. ISSN 1049-5142 (2006) [Refereed Article]
Weerawardena, J and O'Cass, AG and Julian, C, Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance, Journal of Business Research, 59, (1) pp. 37-45. ISSN 0148-2963 (2006) [Refereed Article]
Brown, U and O'Cass, AG, Foreign wine consumption in Australia: The influence of consumer perceptions to foreign cultures on wine choice, Journal of Food Products Marketing , 12, (2) pp. 15-26. ISSN 1045-4446 (2006) [Refereed Article]
O'Cass, AG, Political campaign advertising: Believe it or not, Journal of Nonprofit and Public Sector Marketing, 14, (1) pp. 205-246. ISSN 1049-5142 (2005) [Refereed Article]
O'Cass, AG and Pecotich, A, Political opinion leadership and electoral behavior, Journal of Nonprofit and Public Sector Marketing, 14, (1) pp. 285-307. ISSN 1049-5142 (2005) [Refereed Article]
Grace, D and O'Cass, AG, Service branding: Consumer verdicts on service brands, Journal of Retailing and Consumer Services, 12, (2) pp. 125-139. ISSN 0969-6989 (2005) [Refereed Article]
O'Cass, AG and Pecotich, A, The dynamics of voter behavior and influence processes in electoral markets: A consumer behavior perspective, Journal of Business Research, 58, (4) pp. 406-413. ISSN 0148-2963 (2005) [Refereed Article]
Conference Publication
McManus, L, Development of a CPA System in an Australian Telecommunications Company, AFAANZ Conference, 2-4 July, Wellington, New Zealand, pp. 1-20. (2006) [Conference Extract] 
McManus, L, Development of a Segmental Customer Profitability Analysis System in an Australian Telecommunications Company: An Innovation Action Research Case Study, British Accounting Association Conference, 4-6 July, Manchester, UK, pp. 1-20. (2003) [Conference Extract] 
Subramaniam, N and McManus, L and Mia, L, Organisational structure, personality, participative budgeting and organisational commitment: evidence from the hotel industry, Organisational Structure, Personality, Participative Budgeting and Organisational Commitment: Evidence from the Hotel Industry, 4-6 July, Chicago, Ill, USA, pp. 1-20. (2000) [Conference Extract] 
Guilding, C and McManus, L, Customer accounting: an exploratory study, European Accounting Association Conference, 4-6 July, pp. 1-20. (1999) [Conference Extract] 
Guilding, C and Kennedy, D and McManus, L, Accounting for relationship marketing in the hotel industry: customer profitability analysis meets customer asset analysis, Annual Conference of the Council of Hotel, Restaurant and Institutional Education, 24-26 July, Miami, FL, USA, pp. 1-20. (1998) [Refereed Conference Paper] 
Guilding, C and McManus, L, Customer Accounting: An Exploratory Study, UNSW Biennial Management Accounting Conference, 1-6 July, Sydney, Australia, pp. 1-20. (1998) [Conference Extract] 
Other Public Output
Lehman, KF, The tricky notion of 'value' in the arts, The Conversation, The Conversation Media Group, UK, 1, 25 November 2013, p. 1. (2013) [Magazine Article]

This list was generated on Fri May 29 12:14:26 2020.