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Items where Subject is Field of Research, Commerce, Management, Tourism and Services, Marketing, Marketing Management (incl. Strategy and Customer Relations)

Journal Article
Fazal-E-Hasan, SM and Ahmadi, H and Mortimer, G and Grimmer, M and Kelly, L, Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment, Journal of Retailing and Consumer Services, 41 pp. 101-111. ISSN 0969-6989 (2018) [Refereed Article] 
Lehman, K and Wickham, M and Fillis, I, Exploring supply-side network interactions in the visual art production process, Poetics, 69 pp. 57-69. ISSN 0304-422X (2018) [Refereed Article] 
French, L and Wickham, M, Exploring the reputation management process for events: The case of Targa Tasmania, Event Management, 22, (2) pp. 213-235. ISSN 1525-9951 (2018) [Refereed Article] 
Nyadzayo, MW and Matanda, MJ and Rajaguru, R, The determinants of franchise brand loyalty in B2B markets: An emerging market perspective, Journal of Business Research, 86 pp. 435-445. ISSN 0148-2963 (2018) [Refereed Article] 
Rajaguru, R and Hassanli, N, The role of trip purpose and hotel star rating on guests' satisfaction and WOM, International Journal of Contemporary Hospitality Management, 30, (5) pp. 2268-2286. ISSN 0959-6119 (2018) [Refereed Article] 
Yang, L and Tjiptono, F and Poon, WC, Will you fly with this airline in the future? An empirical study of airline avoidance after accidents, Journal of Travel and Tourism Marketing, 35, (9) pp. 1145-1159. ISSN 1054-8408 (2018) [Refereed Article] 
Siahtiri, V, Does cooperating with customers support the financial performance of business-to-business professional service firms?, Journal of Service Theory and Practice, 27, (3) pp. 547-568. ISSN 2055-6225 (2017) [Refereed Article] 
Grimmer, M and Grube, D, Political branding: a consumer perspective on Australian Political Parties, Party Politics pp. 1-14. ISSN 1354-0688 (2017) [Refereed Article] 
Grimmer, L and Miles, MP and Byrom, J and Grimmer, M, The impact of resources and strategic orientation on small retail firm performance, Journal of Small Business Management, 55, (51) pp. 7-26. ISSN 0047-2778 (2017) [Refereed Article] 
Fillis, I and Lehman, K and Miles, MP, The Museum of Old and New Art: leveraging entrepreneurial marketing to create a unique arts and vacation venture, Journal of Vacation Marketing, 23, (1) pp. 85-96. ISSN 1356-7667 (2017) [Refereed Article] 
Laud, G and Karpen, I, Value co-creation behaviour - role of embeddedness and outcome considerations, Journal of Service Theory and Practice, 27, (4) pp. 778-807. ISSN 2055-6225 (2017) [Refereed Article] 
Grimmer, M and Miles, M, With the best of intentions: a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour, International Journal of Consumer Studies, 41, (1) pp. 2-10. ISSN 1470-6423 (2017) [Refereed Article] 
Heirati, N and O'Cass, A and Schoefer, K and Siahtiri, V, Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?, Industrial Marketing Management, 55 pp. 50-58. ISSN 0019-8501 (2016) [Refereed Article] 
Miles, MP and Grimmer, M and McClure Franklin, G, How well do AACSB, AMBA and EQUIS manage their brands?, Marketing Intelligence & Planning, 34, (1) pp. 99-116. ISSN 0263-4503 (2016) [Refereed Article] 
Hynes, N and Wilson, J, I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?, Technological Forecasting and Social Change, 111 pp. 349-359. ISSN 0040-1625 (2016) [Refereed Article] 
Grimmer, M and Kilburn, AP and Miles, MP, The effect of purchase situation on realized pro-environmental consumer behavior, Journal of Business Research, 69, (5) pp. 1582-1586. ISSN 0148-2963 (2016) [Refereed Article] 
Bougourne, US and Russell-Bennett, R and Fazal-E-Hasan, SM and Mortimer, G, The impact of service failure on brand credibility, Journal of Retailing and Consumer Services, 31 pp. 62-71. ISSN 0969-6989 (2016) [Refereed Article] 
Grimmer, L and Miles, MP and Grimmer, M, The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region, European Journal of International Management, 10, (4) pp. 403-421. ISSN 1751-6757 (2016) [Refereed Article] 
Sok, P and O'Cass, A and Miles, MP, The Performance Advantages for SMEs of Product Innovation and Marketing Resource-Capability Complementarity in Emerging Economies, Journal of Small Business Management, 54, (3) pp. 805-826. ISSN 0047-2778 (2016) [Refereed Article] 
Ahmadi, H and O'Cass, A, The role of entrepreneurial marketing in new technology ventures first product commercialisation, Journal of Strategic Marketing, 24, (1) pp. 47-60. ISSN 0965-254X (2016) [Refereed Article] 
Swarts, KM and Lehman, K and Lewis, G, The use of social customer relationship management by building contractors: evidence from Tasmania, Construction Management and Economics, 34, (4-5) pp. 302-316. ISSN 0144-6193 (2016) [Refereed Article] 
Sok, P and O'Cass, A, Achieving service quality through service innovation exploration-exploitation: the critical role of employee empowerment and slack resources, Journal of Services Marketing, 29, (2) pp. 137-149. ISSN 0887-6045 (2015) [Refereed Article] 
Lewis, GK and Byrom, J and Grimmer, M, Collaborative marketing in a premium wine region: the role of horizontal networks, International Journal of Wine Business Research, 27, (3) pp. 203-219. ISSN 1751-1062 (2015) [Refereed Article] 
Grimmer, M and Miles, MP and Polonsky, MJ and Vocino, A, The effectiveness of life-cycle pricing for consumer durables, Journal of Business Research, 68 pp. 1602-1606. ISSN 0148-2963 (2015) [Refereed Article] 
O'Cass, AG and Siahtiri, V, Are young adult Chinese status and fashion clothing brand conscious?, Journal of Fashion Marketing and Management: an international journal, 18, (3) pp. 284-300. ISSN 1361-2026 (2014) [Refereed Article] 
Griffin, D and Grace, D and O'Cass, AG, Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors, Health Marketing Quarterly, 31, (3) pp. 197-212. ISSN 0735-9683 (2014) [Refereed Article] 
Siahtiri, V and O'Cass, AG and Viet Ngo, L, Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms, Journal of Strategic Marketing, 22, (5) pp. 379-395. ISSN 0965-254X (2014) [Refereed Article] 
Harrigan, P and Miles, MP, From e-CRM to s-CRM. Critical factors underpinning the social CRM activities of SMEs, Small Enterprise Research, 21, (1) pp. 99-116. ISSN 1321-5906 (2014) [Refereed Article]
Ahmadi, H and O'Cass, A and Miles, MP, Product resource-capability complementarity, integration mechanisms, and first product advantage, Journal of Business Research, 67, (5) pp. 704-709. ISSN 0148-2963 (2014) [Refereed Article] 
Lehman, KF and Fillis, IR and Miles, MP, The art of entrepreneurial market creation, Journal of Research in Marketing and Entrepreneurship, 16, (2) pp. 163-182. ISSN 1471-5201 (2014) [Refereed Article] 
Polonsky, MJ and Vocino, A and Grimmer, M and Miles, MP, The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour, International Journal of Consumer Studies, 38, (6) pp. 612-619. ISSN 1470-6423 (2014) [Refereed Article] 
Tojib, D and Khajehzadeh, S, The Role of Meta-perceptions in Customer Complaining Behavior, European Journal of Marketing, 48, (7/8) pp. 1536-1556. ISSN 0309-0566 (2014) [Refereed Article] 
Sok, P and O'Cass, A and Sok, K, Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities, Australasian Marketing Journal, 21, (3) pp. 161-167. ISSN 1441-3582 (2013) [Refereed Article] 
O'Cass, AG and Song, M and Yuan, L, Anatomy of service innovation: Introduction to the special issue, Journal of Business Research, 66, (8) pp. 1060-1062. ISSN 0148-2963 (2013) [Contribution to Refereed Journal] 
Lehman, KF and Wickham, MD, Arts-marketing and marketing strategy development: Modelling the marketing activities of visual artists across their career, Academy of Taiwan Business Management Review, 9, (2) Article 14. ISSN 1813-0534 (2013) [Refereed Article]
O'Cass, A and Lee, WJ and Siahtiri, V, Can Islam and status consumption live together in the house of fashion clothing?, Journal of Fashion Marketing and Management, 17, (4) pp. 440-459. ISSN 1361-2026 (2013) [Refereed Article] 
Grimmer, MR and Bingham, TW, Company environmental performance and consumer purchase intentions, Journal of Business Research, 66, (10) pp. 1945-1953. ISSN 0148-2963 (2013) [Refereed Article] 
Rajaguru, R and Matanda, MJ, Effects of inter-organizational compatibility on supply chain capabilities: Exploring the mediating role of inter-organizational information systems (IOIS) integration, Industrial Marketing Management: The International Journal of Marketing for Industrial and High Tech Firms, 42, (4) pp. 620-632. ISSN 0019-8501 (2013) [Refereed Article] 
Meshram, K and O'Cass, A, Empowering senior citizens via third places: Research driven model development of seniors' empowerment and social engagement in social places, Journal of Services Marketing, 27, (2) pp. 141-154. ISSN 0887-6045 (2013) [Refereed Article] 
O'Cass, A and Siahtiri, V, In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults, Journal of Retailing and Consumer Services, 20, (6) pp. 505-515. ISSN 0969-6989 (2013) [Refereed Article] 
Ngo, LV and O'Cass, A, Innovation and business success: The mediating role of customer participation, Journal of Business Research, 66, (8) pp. 1134-1142. ISSN 0148-2963 (2013) [Refereed Article] 
Jekimovics, L and Wickham, MD and Danzinger, F, Social networking and e-CRM: 'Revolution' or 'e-business as usual'?, Academy of Taiwan Business Management Review, 9, (1) pp. 153-162. ISSN 1813-0534 (2013) [Refereed Article]
Heirati, N and O'Cass, A and Ngo, L, The contingent value of marketing and social networking capabilities in firm performance, Journal of Strategic Marketing, 21, (1) pp. 82-98. ISSN 0965-254X (2013) [Refereed Article] 
O'Cass, A and Carlson, J, An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth, Australasian Marketing Journal, 20, (1) pp. 28-36. ISSN 1441-3582 (2012) [Refereed Article] 
O'Cass, A and Ngo, LV and Heirati, N, Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context, Australasian Marketing Journal, 20, (3) pp. 224-233. ISSN 1441-3582 (2012) [Refereed Article] 
Ngo, LV and O'Cass, A, In search of innovation and customer-related performance superiority: the role of market orientation, marketing capability, and innovation capability interactions, Journal of Product Innovation Management, 29, (5) pp. 861-877. ISSN 0737-6782 (2012) [Refereed Article] 
Ngo, LV and O'Cass, A, Performance implications of market orientation, marketing resources, and marketing capabilities, Journal of Marketing Management, 28, (1-2) pp. 173-187. ISSN 1472-1376 (2012) [Refereed Article]
O Shaughnessy, NJ and Baines, PR and O'Cass, A and Ormrod, RP, Political marketing orientation: confusions, complications, and criticisms, Journal of political marketing, 11, (4) pp. 353-366. ISSN 1537-7857 (2012) [Refereed Article] 
Gilmore, A and Kraus, S and O Dwyer, M and Miles, M, Strategic marketing management in small and medium-sized enterprises, International Entrepreneurship and Management Journal, 8, (2) pp. 141-143. ISSN 1554-7191 (2012) [Contribution to Refereed Journal]
O'Cass, AG and Ngo, L, Achieving customer satisfaction in services firms via branding capability and customer empowerment, Journal of Services Marketing, 25, (7) pp. 489-496. ISSN 0887-6045 (2011) [Refereed Article]
Sok, P and O'Cass, A, Achieving superior innovation-based performance outcomes in SMEs through innovation resource-capability complementarity, Industrial Marketing Management, 40, (8) pp. 1285-1293. ISSN 0019-8501 (2011) [Refereed Article]
Carlson, J and O'Cass, AG, Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences, Electronic Markets, 21, (4) pp. 237-253. ISSN 1422-8890 (2011) [Refereed Article]
Carlson, J and O'Cass, AG, Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators, Managing Service Quality, 21, (3) pp. 264-286. ISSN 0960-4529 (2011) [Refereed Article]
Carlson, J and O'Cass, AG, Managing web site performance taking account of the contingency role of branding in multi-channel retailing, Journal of Consumer Marketing, 28, (7) pp. 524-531. ISSN 0736-3761 (2011) [Refereed Article]
Rajaguru, R and Matanda, M, Role of inter-organisational compatibility and IOIS integration in large firms and SMEs retailing chains, Asia Pacific Journal of Marketing and Logistics, 23, (2) pp. 177-199. ISSN 1355-5855 (2011) [Refereed Article] 
Ndubisi, NO and Khoo-Lattimore, C and Yang, L and Capel, CM, The antecedents of relationship quality in Malaysia and New Zealand, International Journal of Quality and Reliability Management, 28, (2) pp. 233-248. ISSN 0265-671X (2011) [Refereed Article] 
Ngo, L and O'Cass, AG, The relationship between business orientations and brand performance: A cross-national perspective, Asia Pacific Journal of Marketing and Logistics, 23, (5) pp. 684-713. ISSN 1355-5855 (2011) [Refereed Article]
Wickham, M and Wong, T and O'Donohue, W, The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott's entry into China, Academy of Taiwan Business Management Review, 7, (1) pp. 13-23. ISSN 1813-0534 (2011) [Refereed Article]
Lehman, K and Roach, G, The strategic role of electronic marketing in the Australian museum sector, Museum Management and Curatorship, 26, (3) pp. 291-306. ISSN 0964-7775 (2011) [Refereed Article] 
Sok, P and O'Cass, AG, Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability, Journal of Services Marketing, 25, (7) pp. 528-539. ISSN 0887-6045 (2011) [Refereed Article]
O'Cass, AG and Ngo, LV, Winning through innovation and marketing: Lessons from Australia and Vietnam, Industrial Marketing Management, 40, (8) pp. 1319-1329. ISSN 0019-8501 (2011) [Refereed Article]
White, J and Miles, M and Levernier, W, AACSB International and the management of its brand: Implications for the future, Journal of Management Development, 28, (5) pp. 407-413. ISSN 0262-1711 (2009) [Refereed Article]
Lehman, KF, Australian museums and the modern public: A marketing context, The Journal of Arts Management, Law and Society, 39, (2) pp. 87-100. ISSN 1063-2921 (2009) [Refereed Article]
Byrom, JW and Lehman, KF, Coopers Brewery: Heritage and innovation within a family firm, Marketing Intelligence and Planning, 27, (4) pp. 516-523. ISSN 0263-4503 (2009) [Refereed Article]
Ngo, L and O'Cass, AG, Creating value offering via operant resource-based capabilities, Industrial Marketing Management, 38, (1) pp. 45-59. ISSN 0019-8501 (2009) [Refereed Article]
Wickham, MD, Thana-marketing strategy: Exploring the 8Ps that dare not speak their name, International Journal of Business Strategy, 9, (1) pp. 194-201. ISSN 1553-9563 (2009) [Refereed Article]
Ward, S and Pecotich, A and Julian, C and O'Cass, A and Julian, CC, Rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise, journal of macromarketing, Journal of Macromarketing, 28, (3) pp. 258-274. ISSN 0276-1467 (2008) [Refereed Article]
Book
Jain, S and Haley, G and Voola, R and Wickham, MD, Marketing: Planning and Strategy, Cengage Learning, Victoria, pp. 472. ISBN 9780170189392 (2012) [Authored Other Book] 
Chapter in Book
Grimmer, L, Disrupting the giants: how independent grocers respond to the supermarket duopoly in Tasmania, Case Studies in Food Retailing and Distribution, Elsevier Ltd, United States, pp. 13-24. ISBN 9780081020371 (2019) [Research Book Chapter] 
Lehman, K, Case Study 2: Communicating culture: Australian museums in a digital age, Integrated Marketing Communications, Cengage Learning Australia Pty Limited, B Chitty, E Luck, N Barker, A-M Sassenberg, TA Shrimp, and JC Andrews (ed), South Melbourne, pp. 452-455. ISBN 9780170386517 (2018) [Revised Book Chapter]
Lehman, K, The Marketing Environment, Marketing: Theory, Evidence, Practice, Oxford University Press, B Sharp (ed), Melbourne, pp. 200-235. ISBN 9780195590296 (2017) [Other Book Chapter]
Lehman, KF, Communicating culture: Australian museums in a digital age, Integrated marketing communications (4th edn), Cengage, Chitty, B, Luck, E, Barker, N, Valos, M & Shrimp T (ed), South Melbourne,, pp. 413-416. ISBN 9780170254304 (2015) [Other Book Chapter]
Lehman, KF and Lewis, GK, Moleskine: Integrating the techno and the retro, Consumer Behaviour, Pearson, L Schiffman, A O'Cass, A Paladino, and J Carlson (ed), Australia, pp. 620-623. ISBN 9781442561533 (2014) [Other Book Chapter] 
Lewis, GK and Lehman, KF, Tasmanian wine: Best served with a unique cultural experience, Consumer Behaviour, Pearson, Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson (ed), Australia, pp. 620-623. ISBN 9781442561533 (2014) [Other Book Chapter]
Lehman, KF, Marketing a contemporary art museum: The White Rabbit Gallery, Marketing: Theory, Evidence, Practice, Oxford University Press, Oxford University Press (ed), Sydney, pp. 472-475. ISBN 9780195573558 (2013) [Other Book Chapter]
Lehman, KF and Byrom, JW, Alfred Dunhill Ltd: Reconciling tradition and innovation in product and brand management, Marketing: An Introduction, Pearson, Pearson (ed), Essex, pp. 228-229. ISBN 978-0-273-71395-1 (2009) [Revised Book Chapter] 
Conference Publication
Rajaguru, R and Matanda, MJ, Effect of hedonic and utilitarian motivation on customer satisfaction: moderating role of time pressure, Nordic Retail and Wholesale Conference 2018 Program, 8-9 November 2018, Reykjavik, Iceland (2018) [Conference Extract]
Swarts, KM, Relationship marketing: cocreation of value in complex customer relationships, ANZMAC 2018 Conference Proceedings, 3-5 December, University of Adelaide, SA, Australia ISBN 978-1-877040-65-8 (2018) [Conference Extract]
Sanjeev, K and Rajaguru, R and Prikshat, V, Analyising service quality gap in in Indian management education using INSTAQUAL: A study of state university affiliated Colleges, 2017 ANZAM Conference Proceedings, 5-7 December 2017, University of Melbourne (2017) [Conference Extract]
Grimmer, L and Grimmer, M, Business as usual? A longitudinal study of the relationship between resources and performance in small retail firms, British Academy of Management Conference, 5-7 September 2017, University of Warwick (2017) [Conference Extract] 
Fillis, I and Lehman, KF, Entrepreneur as brand: a creative industry case, ISBE 2017 Conference Proceedings, 8-9 November 2017, Belfast, pp. 1-9. (2017) [Non Refereed Conference Paper]
Grimmer, L, Shop Like a Local: The Potential Impact of Airbnb Host Word of Mouth Recommendations on Local Retailing in Tasmania, CAUTHE Conference, 7-10 February 2016, Dunedin, New Zealand (2017) [Conference Extract] 
Rajaguru, R, Socio-Technical congruence and information systems integration, 2017 Summer AMA Proceedings, 4-6 August 2017, San Francisco, CA, pp. I-6 - I-7. (2017) [Conference Extract]
Grimmer, M and Grube, DC, Consuming Politics: How are Political Party Brands viewed by Australian Voters?, British Academy of Management Conference, 6-8 September, Newcastle University (2016) [Conference Extract] 
Russel-Bennette, R and Kuhn, K and Fazal-E-Hasan, SM and Tuzovic, S, Investigating the impact of learning styles on student behaviours towards creating reflective videos: An analysis of QUTOPIA TV, Marketing Education Association (MEA) Conference 2016, Denver (2016) [Conference Extract] 
Grimmer, M and Grube, D, Political Branding: A Consumer Perspective on Australian Political Parties, Australian and New Zealand Academy of Management (ANZAM) Conference, 6-9 December, Brisbane (2016) [Conference Extract] 
Fazal-E-Hasan, S and Lings, I and Mortimer, G and Neale, L, The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude, Australian & New Zealand Marketing Academy Conference, 5-7 December, Christchurch (2016) [Conference Extract] 
Kim, H and Beatson, A and Johnston, K and Fazal-E-Hasan, S, The role of employee gratitude in achieveing favourable organisational outcomes, Australian & New Zealand Marketing Academy Conference 2015, 30 Novemeber - 2 December, Sydney (2016) [Conference Extract] 
Laud, G, Understanding customer conditions for co-creative innovation processes, ANZMAC 2016 Conference, 5-7 December, University of Canturbury (2016) [Conference Extract]
Siahtiri, V and O'Cass, AG and Heirati, N, Investigating the effects of service supply chain collaboration in professional services, Australian & New Zealand Academy of Management Conference (ANZAM), 2-4 December, Queenstown, New Zealand (2015) [Conference Extract] 
Kim, H and Beatson, A and Johnston, K and Fazal-E-Hasan, S, Investing in internal customers: The power of employee gratitude in employee-organisation relationship, Australian & New Zealand Marketing Academy Conference 2015, 30 Novemeber - 2 December, Sydney (2015) [Conference Extract] 
O'Cass, AG and Heirati, N and Siahtiri, V, Managing distal searches and its diminishing returns to service solution provision competence, Proceedings of ANZMAC 2015: Innovation and Growth Strategies in Marketing, 30 November - 2 December 2015, Sydney, Australia, pp. 670. (2015) [Conference Extract]
Fazal-E-Hansan, S and Lings, I and Drennan, J and Kim, JH, The effect of positive employee deviance behavioural intentions on personal and organisational attainment. The mediating role of employee hope, Australian & New Zealand Marketing Academy Conference 2015, 30 November - 2 December, Sydney (2015) [Conference Extract] 
Grimmer, M and Kilburn, A and Miles, MP, The impact of purchase situation on realized pro-environmental consumer behaviour, Global Innovation and Knowledge Academy (GIKA) Conference, 14-16 July, Valencia (2015) [Conference Extract] 
Grimmer, L and Miles, M and Byrom, J and Grimmer, MR, The impact of resources and strategic orientation on small retail firm performance, Australian and New Zealand Academy of Management (ANZAM) Conference, 2-4 December 2015, Queenstown, New Zealand, pp. 98. (2015) [Conference Extract]
Fazal-E-Hansan, S and Lings, I and Drennan, J and Kim, H, The role of hope in employee-organisation relationship, Australian & New Zealand Marketing Academy Conference 2015, 30 Novemeber - 2 December, Sydney (2015) [Conference Extract] 
Grimmer, M and Miles, MP and Polonsky, MJ and Vocino, A, A Research Note on the Propensity of Consumers to Internalize Environmental Costs, Global Innovation and Knowledge Academy (GIKA) Conference, 7-9 July, Valencia (2014) [Conference Extract] 
Mortimer, G and Bougoure, US and Fazal-E-Hasan, S, Developing and validation of the Self-Gifting Consumer Bahaviour Scale, 21st International Conference on Recent Advances in Retailing and Services Science, 7-10 July, Bucharest (2014) [Non Refereed Conference Paper] 
Siahtiri, V and O'Cass, AG and Heirati, N, Do the interactive effects of innovation in service experience, high levels of knowledge and engagement of customers lead to profitability in professional service firms?, Global Innovation and Knowledge Academy (GIKA), July 7-10, Valencia Spain (2014) [Conference Extract] 
Grimmer, L and Miles, M and Grimmer, M, Does planning really matter? The case of small retail firms, Australian and New Zealand Academy of Management (ANZAM) Conference, 3-5 December 2014, Hobart, Australia, pp. 25. (2014) [Conference Extract] 
Heirati, N and O'Cass, AG and Siahtiri, V and Lee, WJ, Examining the contingent effect of market orientation and knowledge specificity on codesign and co-production of B2B professional service firms, ANZMAC 2014 Proceedings, 1-3 December, Brisbane, Australia, pp. 946-953. ISSN 1447-3275 (2014) [Non Refereed Conference Paper]
Lehman, KF and Fillis, I and Miles, MP, MONA as Entreprenerurial Market Creation, Australian Centre for Entrepreneurship (ACE) Research Exchange Conference, 5-7 Feburary, Sydney, pp. 1. (2014) [Conference Extract]
Lehman, KF, Redefining 'product' in the Cultural Context, Museums Australia National Conference, 16-19 May, Launceston, pp. 1. (2014) [Conference Extract]
Fillis, I and Lehman, KF, Symbols and meaning in marketing messages: images of utopia, Unatural futures, 3-4 July, Hobart, pp. 1. (2014) [Conference Extract]
Grimmer, M and Morgan, M, With the best of intentions: a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour, Australian and New Zealand Academy of Management (ANZAM) Conference, 3-5 December, Sydney, pp. 48. (2014) [Conference Extract] 
Lehman, KF and Fillis, I and Frankham, NH and Lester, EA, An analysis of intrinsic impact and visitor engagement in the visual arts, Proceedings of the Academy of Marketing's (UK) 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, September 6, 2013, Scotland, pp. 1-6. (2013) [Conference Extract]
Lehman, KF and Fillis, I and Miles, M, Art and entrepreneurial creation, Proceedings of the 26th Global Research Symposium on Marketing and Entrepreneurship, 7-9 August 2013, Boston, pp. 1. (2013) [Conference Extract] 
Willows, A and Grimmer, M, Exploring the intention-behaviour gap in pro-environmental consumer behaviour, Proceedings of the 27th ANZAM Conference, 4-6 December 2013, Hobart, pp. 1-21. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]
Lewis, G and Lehman, K, Feast for the senses: leveraging culture as a competitive advantage in the wine sector, Proceedings of the 27th ANZAM Conference, 4-6 December 2013, Hobart, pp. 1-18. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]
Hardy, A and Gretzel, U and Wickham, M, Neglected stakeholder groups: A case study of recreational vehicle users in Tasmania, Proceedings of the 27th ANZAM Conference, December 4-6, 2013, Hobart, pp. 1-13. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]
Polonsky, MJ and Vocino, A and Grimmer, MR and Miles, M, Past and future orientations, environmental attitudes and green consumer behavior, 2013 Academy of Marketing Science Conference, 17-19 July, Melbourne, pp. 1. (2013) [Conference Extract] 
Grimmer, MR and Miles, M and Polonsky, M and Vocino, A, Pay today or sweat next year: Exploring consumers' willingness to internalize environmental costs, Proceedings of the 2013 AMA Educators' Conference, August 9-11, 2013, USA, pp. 110. (2013) [Conference Extract] 
Grimmer, L and Miles, M, Small retailer performance: a resource-advantage theory perspective, Australian and New Zealand Academy of Management (ANZAM) Conference, 4-6 December 2013, Hobart, pp. 38. (2013) [Conference Extract]
Fillis, I and Lehman, KF and Miles, M, The art of entrepreneurial market creation, Proceedings of the 2013 British Academy of Management Conference, September 10-12, 2013, Liverpool, pp. 1-23. (2013) [Refereed Conference Paper]
Wong, TL and Wickham, MD and Hecker, R, The strategic management of Brand Equity in emerging markets, Proceedings of the 27th ANZAM Conference, December 4-6, 2013, Hobart, pp. 1-21. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]
Rajaguru, R, Effects of Functional Illiteracy associated Psychological Reflection and Disconfirmation on Post-Purchase Behavior, Global Conference On SME, Entrepreneurship & Service Innovation: Conference proceedings, 12-13 July 2012, Gold Coast, QLD (2012) [Conference Extract]
Huang, C-H and Chiang, C-Y and Rajaguru, R and Zhang, W, Low cost not enough anymore: A sourcing paradox, Center for Global Outsourcing Tenth Annual International Smart-Sourcing Conference: Conference Proceedings, 28-29 June 2012, SolBridge International School of Business, pp. 18-20. (2012) [Conference Extract]
Fazal-E-Hansan, S, Are grateful customers more loyal to their benefactor firms?, Australian and New Zealand Marketing Academy Research Colloquium, Perth (2011) [Conference Extract] 
Leighton, D and Lehman, KF, Over the waterfall in a barrel: Experiential marketing and the building of brand, Proceedings of the Academy of Marketing Conference, 5-7 April 2011, Oxford, pp. 76-78. ISBN 0-9549730-6-2 (2011) [Conference Extract]
Fishwick, S, The Research-Practice gap in Australian graduate selection: a bridge too far?, Proceedings of the 2011 ANZAM Conference, 7-9 December 2011, Wellington, pp. 1-18. (2011) [Refereed Conference Paper]
Fazal-E-Hansan, S and Lings, I and Neale, L, The role of customer gratitude in making relationship marketing Investments a success, Australian and New Zealand Marketing Academy Research Colloquium, Perth (2011) [Conference Extract] 
Fazal-E-Hansan, S, The consequences and antecedents of customer gratitude, QUT School of Business Colloquium, Queensaland (2010) [Conference Extract] 
Lehman, KF and Leighton, D, The development of a hedonistic experience brand: Australia's MONA, Proceedings of the Academy of Marketing Conference 2010, July 2010, Coventry, pp. 153-165. ISBN 978-1-84600-0317 (2010) [Refereed Conference Paper]
Bingham, TW and Grimmer, MR, The effect of company perceived environmental performance on consumer purchase intentions, Proceedings of the 24th ANZAM Conference, December 8-10, 2010, Adelaide, pp. 1-16. ISBN 1877040819 (2010) [Refereed Conference Paper]
Rao, KN and Rajaguru, R, The Process of Legitimacy Acquisition in Social Enterprises, Global Conference On SME, Entrepreneurship & Service Innovation: Conference proceedings, 26-27 August 2010, Malaysia (2010) [Conference Extract]
Wickham, MD and Wong, TL, The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott Hotel's entry into China, Abstracts of the 6th International Colloquium - Academy of Marketing, April 9-11, 2010, Barcelona, pp. 1-1. (2010) [Conference Extract] 
Fazal-E-Hansan, S, Is customer loyalty enough for the sellers?, QUT School of Business Colloquium, Queensaland (2009) [Conference Extract] 
Lehman, KF, Self-marketing and the visual arts, Proceedings of the 2009 AIMAC Conference, June 28 - July 1 2009, Dallas, pp. 1-11. (2009) [Conference Extract]
Byrom, JW and Lehman, KF, Coopers Brewery: A family firm competing with the big boys, Proceedings of the 2008 Academy of Marketing Conference , 7-10 July, 2008, UK, pp. 1-6. ISBN 978 1 901085 94 5 (2008) [Refereed Conference Paper] 
Fazal-E-Hansan, S, Cross-cultural data collection from field-settings- hazards and precautions, QUT Library, Queensland University of Technology (2008) [Conference Extract] 
Perks, KJ and Rajaguru, R and Shukla, P and Matanda, MJ, Exploring the antecedents of inter-organisational information systems (IOIS) integration and its effect on supply chain: A resource based view, European Marketing Academy Conference (EMAC), 27-30 May 2008, Brighton, pp. 1-8. (2008) [Conference Extract]
Lehman, KF, Investigating the role of marketing in museum management, Proceedings of the 7th International Colloquium on Non-Profit, Social and Arts Marketing, September 18, 2008, London, pp. 1-6. (2008) [Conference Extract] 
Cahoon, SC and Notteboom, T, Port marketing tools in a logistics -restructured market environment: the quest for port loyalty, IAME: Proceedings of the International Association of Maritime Economists, 2-4 April 2008, Dalian, China, pp. 1-19. (2008) [Refereed Conference Paper] 
Contract Report, Consultant's Report
Carter, D, Online Marketing Research Paper, Griffith Univeristy and Queensland Conservatorium (2009) [Contract Report]
Thesis
Grimmer, EL, Retail matters: examining the relationship between resources and performance in small retail firms (2015) [PhD] 
Lehman, KF, Museums and marketing in an electronic age (2008) [PhD] 
Entry
Wickham, MD, Thana-Marketing Mix, Marketing Glossary, MAANZ International (ed), Marketing Association of Australia and New Zealand, 1, pp. 1 (2012) [Entry]
Other Public Output
Grimmer, L, Australia's keen yet largely untapped hunger for e-commerce, Amazon: interview with Alana Mitchelson, The New Daily, Melbourne, Vic, 24 November 2017 (2017) [Media Interview]
Grimmer, L, How retailers will attract Christmas shoppers, ABC Radio Hobart Drive Program with Louise Saunders, Australian Broadcasting Corporation, Australia, 13 November 2017 (2017) [Media Interview]
Grimmer, L, Reinventing Central Launceston: Creating a Vibrant and Thriving Regional City, ABC Radio Tasmania Northern Breakfast Program with Belinda King, Australian Broadcasting Corporation, Australia, 1 November 2017 (2017) [Media Interview]
Grimmer, L, Sucked in: No sympathy for Aussie retailers ahead of Amazon launch: interview with Alexis Carey, news.com.au, News Limited, Sydney, NSW, 25 November 2017 (2017) [Media Interview]
Grimmer, L, Supermarkets ramp up online services to keep shoppers interested, Sunday Star Times, Fairfax New Zealand Limited, New Zealand, 29 October, 2017 (2017) [Media Interview]
Grimmer, L, Talking Point: Nerves as Amazon sets up shop, The Mercury, News Corporation, Hobart, Tasmania, 28 November 2017 (2017) [Newspaper Article]
Grimmer, L, Talking Point: New travellers spread cheer far and wide, The Mercury, News Corporation, Hobart, 25 March 2017 (2017) [Newspaper Article] 
Grimmer, L and Hardy, A, The benefits of Airbnb, WIN News, WIN Network, Australia, 13 November 2017 (2017) [Media Interview] 
Grimmer, M, Ethical and Environmental Products, Breakfast show interview with Jonathon Kendall, Austrlaian Broadcasting Corporation, Gipsland, 20 May (2016) [Media Interview] 
Grimmer, M, Ethical shopping: What stops you buying environmental and ethical products?, Carol Raabus, Australian Broadcasting Corporation, Australia, 19 May (2016) [Media Interview] 
Grimmer, M, Green Marketing, Interview with Sally Dakis on Tasmanian Country Hour, Australian Broadcasting Corporation, Hobart, 18 June (2016) [Media Interview] 
Grimmer, M and Grube, D, Political Marketing, ABC 936 Drive, Austrlaian Broadcasting Corporation, Hobart, 30 May (2016) [Media Interview] 
Grimmer, M and Grube, D, Political Marketing, Louise Saunders on ABC936, Australian Broadcasting Company, Hobart, 30 June (2016) [Media Interview] 
Grimmer, M and Grube, D, Pollies are Learning our Lingo, Mercury Newspaper, Fairfax Media, Hobart, 21 May (2016) [Newspaper Article] 
Grimmer, L, Retail revival in Tasmania, University of Tasmania Alumni News, University of Tasmania, Australia, 23 November (2016) [Magazine Article]
Grimmer, L, Retailers the big winners', The Mercury, News Corporation, Hobart, 4 May (2016) [Newspaper Article] 
Grimmer, M, Some to pay high price for Christmas shopping, Launceston Examiner, Fairfax Regional Media, Tasmania, 1 Jan (2016) [Newspaper Article] 
Grimmer, L, Talking Point: Buying into the click of a mouse, The Mercury, News Corporation, Australia, 21 Sept (2016) [Newspaper Article] 
Grimmer, L, Talking Point: Keeping up with the shoppers, The Mercury, News Corporation, Hobart, 12 July (2016) [Newspaper Article] 
Grimmer, L, Talking Point: Online info key to success of small business, The Mercury, News Corp Australia, Australia, 19 November (2016) [Newspaper Article]
Grimmer, L, Talking Point: Plugging in to the new economy, The Mercury, News Corporation, Hobart, 4 Oct (2016) [Newspaper Article] 
Grimmer, L, Talking Point: Small business voice muted by PM decision, The Mercury, News Corporation, Hobart, July 23 (2016) [Newspaper Article] 
Grimmer, L, Talking Point: What on earth's next ... locusts?, The Mercury, News Corporation, Hobart, 8 August (2016) [Newspaper Article] 
Lehman, KF, As an image it misses the mark, The Mercury, The Mercury, Hobart, June 13, 1, p. 31. (2015) [Media Interview]
Grimmer, M, Green Marketing, Interview with Sally Dakis on Breakfast by Ryk Goddard, Australian Broadcasting Corporation, Hobart, 18 June (2015) [Media Interview] 
Lehman, KF, Positive benefits in move, The Examiner, The Examiner, Launceston, May 20, 1, p. 6. (2015) [Media Interview]
Grimmer, L, Talking Point: Tassie shops ride high with retail giants, internet and Mona effect, The Mercury, News Corporation, Hobart, 12 Dec (2015) [Newspaper Article] 
Lehman, KF, Retailers report drop in spending due to election campaigns, The Mercury, Michelle Paine, Hobart, 26th Feb (2014) [Media Interview]
Lehman, K and Fillis, I, Survive in the art world: market the brand, sell the product, The Conversation, The Conversation Media Group Ltd, Australia, 4 August 2014 (2014) [Magazine Article]
Lehman, K, The arts is one economic bright spot in Tasmania, ABC1 Radio Interview, ABC Radio, Hobart (2013) [Media Interview] 
Lehman, KF, The arts jump-starting the economy, 7:30 Report (Tas), ABC Television, Tasmania, 1, April 19, 2013 (2013) [Media Interview] 
Grimmer, MR, ABC Radio Interview, Big Tobacco and the High Court Ruling 2012, ABC Radio (Northern Tasmania ), Tasmania, 1, 1, p. 1. (2012) [Media Interview] 
Lehman, KF, Arts 'vital' to community, Launceston Examiner, Launceston Examiner, Launceston, 1, 1, p. 8. (2012) [Newspaper Article]
Lehman, KF, Creative thinking needed for future, Launceston Examiner, Launceston Examiner, Launceston, 1, 1, p. 33. (2012) [Newspaper Article]
Lehman, KF, Facebook wars: And it all started over a jug of water, The Mercury, The Mercury, Hobart, 1, 1, pp. 5-6. (2012) [Newspaper Article]
Lehman, KF, Feeding off cultural boom, Launceston Examiner, Launceston Examiner, Launceston, 1, 1, p. 1. (2012) [Media Interview]
Grimmer, MR, Sale pitch to bargain hunters, The Mercury, The Mercury, Hobart, 1, 1, p. 6. (2012) [Media Interview]
Lehman, KF, Connecting creativity with place and economic development: Tasmania and the Museum of Old and New Art, Arts, Culture and Management in Europe, Bordeaux Management School, France, 1, 1, p. 1. (2011) [Report of Restricted Access] 
Lehman, KF, Raft of adverts raise our ire, Sunday Tasmanian, The Mercury Newspaper, Hobart, 1, 1 (2011) [Media Interview] 
Lehman, KF, Sex, death and marketing at MONA, UniTas, University of Tasmania, Hobart, 2011, 353, pp. 1-1. (2011) [Internal Newsletter] 
Lehman, KF, To web, or not to web: An online presence for visual artists, Strata, Strata Visual Arts press, Tasmania, 1, 3 (2011) [Magazine Article] 
Lehman, KF, Wintry response to Lumina: Experts go cold on $3m tourism push, The Mercury, The Mercury Newspaper, Hobart, 1, 1 (2011) [Media Interview] 
Lehman, KF, Art and culture as hedonism: Marketing the MONA experience, ACUADS 2010 Annual Conference, UTAS, Launceston, 1, 1 (2010) [Report of Restricted Access] 
Lehman, KF, Marketing and you: Strategies for the visual artist, Junction 2010 Regional Arts Australia National Conference, Arts Australia, Launceston, 1, 1 (2010) [Report of Restricted Access] 
Lehman, KF, A marketing approach to regional development: Using the creative industries as a branding tool, 3rd Intrenational ACME Workshop, BEM-Bordeaux Management School, France, 1, 1 (2009) [Report of Restricted Access] 
Lehman, KF, ArtsFORUM Address, ArtsFORUM, ArtsFORUM, Tasmania, 1, 1 (2009) [Report of Restricted Access] 
Lehman, KF, Fresh look at Brand Aussie, The Mercury, The Mercury, Hobart, 1, 1 (2009) [Media Interview] 
Lehman, KF, Good art sells itself, Unitas, University of Tasmania, Tasmania, 1, 333 (2009) [Internal Newsletter] 
Lehman, KF, Hats off to mayor's marketable manner, The Mercury, The Mercury, Hobart, 1, 1 (2009) [Media Interview] 
Grimmer, MR, Pura boycott sours brand, Tasmanian Country, Tasmanian Country, Tasmania, 1, 1, 7, 26 (2009) [Media Interview]
Lehman, KF, Self-marketing et marketing-mix, Le Variable Operationnelles du Marketing, Bordeaux School of Management, France, 1, 1 (2009) [Report of Restricted Access] 
Lehman, KF, Selling art is not selling out: Lecturer, The Examiner, The Examiner, Tasmania, 1, 1 (2009) [Media Interview] 
Fazal-E-Hasan, S, Why should firms survive after Global Financial Crisis? A case study on Hewlett-Packards, Hewlett-Packards Seminar, Pakistan (2008) [Report Other] 

This list was generated on Mon Aug 26 21:13:40 2019.