eCite Digital Repository

Author: French, LE (Dr Linda French)

Number of items: 13

Journal Article
French, L and Wickham, M, Exploring the reputation management process for events: The case of Targa Tasmania, Event Management, 22, (2) pp. 213-235. ISSN 1525-9951 (2018) [Refereed Article] 
Wong, TL and French, LE and Wickham, MD, Knowledge-management issues in China's hotel industry, Annals of Tourism Research, 57 pp. 257-259. ISSN 0160-7383 (2016) [Refereed Article] 
Wickham, M and Lehman, K and French, L, Communicating marketing priorities in the Not-For-Profit sector: A content analysis of Australian state-museums' annual reports, Corporate Ownership & Control, 12, (2) pp. 318-328. ISSN 1727-9232 (2015) [Refereed Article] 
Hall, LE and Wickham, MD, Organising IMC roles and functions in the business-to-business network environment, Journal of Marketing Communications, 14, (3) pp. 193-206. ISSN 1352-7266 (2008) [Refereed Article]
Wickham, MD and Hall, LE, An Examination of Integrated Marketing Communications in the Business to Business Environment: The Case of the Tasmanian Light Ship Cluster, The Journal of Marketing Communications, 12, (2) pp. 95-108. ISSN 1352-7266 (2006) [Refereed Article]
Chapter in Book
Wong, T and French, L and Wickham, M, An examination of the knowledge management process in the emerging Chinese hotel industry, Knowledge Management Strategies and Applications, InTech Publishers, M Mohiuddin, N Halilem, SMA Kobir and C Yuliang (ed), Croatia, pp. 240-251. ISBN 978-953-51-3617-0 (2017) [Research Book Chapter]
Conference Publication
Wong, T and Wickham, M and Hall, L, The paradox of training and development: Knowledge management in the Chinese hospitality industry context, Proceedings of the 27th ANZAM Conference, 4-6 December 2013, Hobart, pp. 1-18. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]
Wickham, MD and Hall, LE, Organising IMC Functions in the Business-to-Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster, ANZMAC: Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia, pp. 189-196. ISBN 0-646-45502-8 (2005) [Refereed Conference Paper] 
Hall, LE and Wickham, MD, The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster, Conference Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand, pp. 1-7. (2004) [Refereed Conference Paper] 
Hall, LE and Hanson, DJ, Building Social Capital: The Case of the Ten Days on the Island Festival, Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2003 Conference - Celebration of Ehrenberg and Bass : Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia, pp. 16. ISBN 0868039837 (2003) [Refereed Conference Paper] 
Hall, LE and Hanson, DJ, Corporate reputation theory & practice: the case of the ten days on the island festival, Proceedings 7th International Conference on Corporate Reputation, Image, and Identity, 22-24 May 2003, Manchester, UK, pp. 11. (2003) [Refereed Conference Paper] 
Hall, LE and Francis, H, IMC Theory and Practice: the Brand Tasmania Case, IMC Theory and Practice: the Brand Tasmania Case, 2-4 December 2002, Melbourne, pp. 1641-1647. ISBN 0 7300 2562 4 (2002) [Refereed Conference Paper] 
Hall, LE and Francis, H, Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice, Conference Proceedings, 21-23 September 2001, Sydney, Australia, pp. 1-12. (2001) [Refereed Conference Paper] 

This list was generated on Fri Oct 18 18:39:32 2019.