eCite Digital Repository

Author: Yang, L (Dr Lin Yang)

Number of items: 35

Journal Article
Arli, D and Tan, LP and Tjiptono, F and Yang, L, Exploring consumers' purchase intention towards green products in an emerging market: The role of consumers' perceived readiness, International Journal of Consumer Studies, 42, (4) pp. 389-401. ISSN 1470-6423 (2018) [Refereed Article]
Tan, LP and Johnstone, M-L and Yang, L, Barriers to green consumption behaviours: The roles of consumers' green perceptions, Australasian Marketing Journal, 24, (4) pp. 288-299. ISSN 1441-3582 (2016) [Refereed Article] 
Yang, L and Fam, K-S and Richard, JE, 'Word-of-Mouse' in China: In-Depth Interviews, Asian Journal of Business Research, 4, (2 Special Issue) pp. 40-51. ISSN 1178-8933 (2014) [Refereed Article]
Ndubisi, NO and Khoo-Lattimore, C and Yang, L and Capel, CM, The antecedents of relationship quality in Malaysia and New Zealand, International Journal of Quality and Reliability Management, 28, (2) pp. 233-248. ISSN 0265-671X (2011) [Refereed Article] 
Yang, L and Cheung, W-L and Henry, J and Guthrie, J and Fam, K-S, An examination of sales promotion programs in Hong Kong: what the retailers offer and what the consumers prefer, Journal of Promotion Management, 16, (4) pp. 467-479. ISSN 1049-6491 (2010) [Refereed Article] 
Hhoo-Lattimore, C and Yang, L and Ekiz, EH, Banking the Kiwi Way: Examining the Underpinnings of Relationship Quality in New Zealand Banks, Banking and Finance Letters, 2, (4) pp. 409-418. ISSN 1308-6588 (2010) [Refereed Article]
Fam, K-S and Yang, L and Tanakinjal, G, Innovative sales promotion techniques among Hong Kong advertisers - a content analysis, Innovative Marketing, 4, (1) pp. 8-15. ISSN 1814-2427 (2008) [Refereed Article] 
Yang, L and Jozsa, L and Chung, K-C and Dai, X and Fam, K-S, Personal selling management in Hungary, Portugal, and New Zealand: Is there a link between personal selling and collectivism, International Journal of Business and Society, 9, (2) pp. 65-74. ISSN 1511-6670 (2008) [Refereed Article]
Hoy, VS and Simpson, L and Yang, L and Guthrie, J and Fam, K-S, Food Retailing and Young New Zealand Adults: The Case of Moderated Chinese Food, International Journal of Excellence in Tourism, Hospitality and Catering, 1, (1) pp. 1-14. ISSN 1993-8683 (2007) [Refereed Article]
Conejo, F and Khoo, C and Tanakinjal, G and Yang, L, Neuromarketing: Will It Revolutionise Business?, International Journal of Business and Management, 2, (6) pp. 72-76. ISSN 1833-3850 (2007) [Refereed Article]
Book
Haug, N and Huo, X and Wang, W and Sa, S and Fan, Y and Ma, Y and Luo, L and Bain, I and Li, J and Yang, L, Cry for Nature, China Photographic Publishing House, pp. 128. ISBN 7-80007-697-0 (2004) [Authored Other Book]
Chapter in Book
Tjiptono, F and Yang, L, To go or not to go: A typology of Asian tourist destination avoidance, Asian Cultures and Contemporary Tourism, Springer, ECL Yang and C Khoo-Lattimore (ed), Singapore, pp. 183-200. ISBN 978-981-10-7979-5 (2018) [Research Book Chapter] 
Yang, L and Fam, K-S, Retailing in China (PRC), Sales promotion techniques: best practice from Asia and Europe, Asia Business Research Corporation Limited, K-S Fam, L Jozsa, and JE Richard (ed), Wellington, NZ, pp. 45-57. ISBN 978-0-473-17779-9 (2010) [Research Book Chapter] 
Conference Publication
Yang, L and Low, B and Lee, CK and Tan, CL, Exploring Challenges of New ICTs Adoption among Manufacturers, Marketing in a Post-Disciplinary Era ANZMAC 2016, 5-7 December 2016, Christchurch, NZ, pp. 456. ISBN 978-0-473-37660-4 (2016) [Conference Extract]
Borrowman, L and Yang, L, Investigating students' expectations and experiences on assessment support and feedback: A cross-disciplinary perspective, Learning and Teaching Conference on Educational Innovation for Employment, 2 June 2016, Monash University, pp. 21. (2016) [Conference Extract]
Soo Yeong, E and Lee, CKC and Motoki, W and Yang, L, Recent Experience and Financial Decision Making: Does Intensity in Chronic Regulatory Focus make a Difference?, Marketing in a Post-Disciplinary Era ANZMAC 2016, 5-7 December 2016, Christchurch, NZ, pp. 83. ISBN 978-0-473-37660-4 (2016) [Conference Extract]
Yang, L and Tjiptono, F and Poon, WC, Examining consumers' tendency of airline avoidance after accidents, Academy of Marketing Annual Conference & Doctoral Colloquium: Radical Marketing, 4-7 July 2015, Newcastle, NSW, pp. 154. (2015) [Conference Extract]
Arli, D and Tan, LP and Tjiptono, F and Yang, L, Exploring consumers' readiness to be green in an emerging market, 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing: Conference Proceedings, 30 November - 2 December 2015, Sydney, NSW, pp. 1-7. ISSN 1441-3582 (2015) [Conference Extract]
Yang, L and Fam, K-S and Richard, JE and Liu, W, Investigation of online word-of-mouth dimensions, Marketing and Tourism Conference 2015: Travel, discovery, and marketing, 29 June - 01 July 2015, Portugal, pp. 1-14. ISBN 978-0-473-32089-8 (2015) [Conference Extract]
Yang, L and Fam, K-S and Richard, J, The role of customer perceived value in online Word-of-Mouth, 2015 Academy of Marketing Conference: The Magic of Marketing Conference Schedule, 7-9 July 2015, Limerick, Ireland, pp. 25. (2015) [Conference Extract]
Tan, L and Johnstone, M-L and Yang, L, How do Consumers Perceive Green Products, Messages and Consumption Behaviour?, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1343-1350. ISSN 1447-3275 (2014) [Conference Extract]
Yang, L and Richard, JE and Fam, K-S, Integrated model of online word-of-mouth: Investigating Its antecedents in China, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1160-1168. ISSN 1447-3275 (2014) [Conference Extract]
Johnstone, M-L and Yang, L and Tan, L, The attitude-behaviour gap: The development of a consumers' green perceptions scale, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1335-1342. ISSN 1447-3275 (2014) [Conference Extract]
Yang, L and Fam, K-S and Richard, JE, An investigation of online word-of-mouth communication in China: In-depth interviews, 2011 ANZMAC Conference: Marketing in the age of consumerism, 28-30 November 2011, Perth, WA ISSN 1447-3275 (2011) [Conference Extract]
Yang, L, Chinese Consumers' online word-of-mouth communication - an in-depth interview, MAG Scholar Conference 2011: Programme, 29 May - 1 June 2011, Wellington, NZ, pp. 6. (2011) [Conference Extract]
Yang, L and Fam, K-S and Richard, JE, An investigation of online word-of-mouth communication in a collectivist society: A conceptual framework, 2010 Global Marketing Conference Program, 9-11 September 2010, Tokyo, pp. 747-750. (2010) [Conference Extract]
Khoo-Lattimore, C and Yang, L, Examination of antecedents of relationship quality in New Zealand: From a perspective of the banking industry, 2010 Global Marketing Conference Program, 9-11 September 2010, Tokyo, pp. 564-575. (2010) [Conference Extract]
Yang, L and Xin, D and Guthrie, J and Fam, K-S, An examination of retailers and consumers preferences for sales promotion programs in Hong Kong, 2008 Global Marketing Conference, 20-23 March 2008, Shanghai, pp. 1-3. (2008) [Conference Extract]
Yang, L and Fam, K-S and Harris, P, Culture influence on information diffusion in online communities: A conceptual model, ANZMAC Conference 2008: Marketing: Shifting the focus from mainstream to offbeat, 1-3 December 2008, Olympic Park, Sydney, pp. 1-9. (2008) [Conference Extract]
Yang, L and Tanakinjal, G and Fam, K-S, Popularity of sales promotion techniques among Hong Kong advertisers - a 10 year content analysis, 2008 Global Marketing Conference, 20-23 March 2008, Shanghai, pp. 1-3. (2008) [Conference Extract]
Conejo, F and Tanakinjal, GH and Yang, L and Khoo, C, Does neuromarketing really work?, Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak, pp. 12. (2007) [Conference Extract]
Fam, K-S and Simpson, L and Yang, L and Chung, K-C, Relationship building in small businesses - The case of linking personal selling with collectivism, Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak, pp. 39-45. (2007) [Conference Extract]
Hoy, VS and Simpson, L and Yang, L and Fam, K-S, Food retailing in New Zealand: The case of moderated Chinese food, IBBC 2nd International Borned Business Conference Proceedings, 6-8 December 2006, Kuching, Sarawak, pp. 628-637. (2006) [Conference Extract]
Contract Report, Consultant's Report
Low, B and Lee, C and Yang, L and Ling, TC and Tyng, CL, The Adoption of Information and Communications Technology (ICT) among FMM Members, Federation of Malaysian Manufacturers, Malaysia (2016) [Contract Report]
Thesis
Yang, L, Online Word-of-Mouth communication in a collectivist society (2014) [PhD]

This list was generated on Fri Aug 17 15:28:45 2018.