eCite Digital Repository

Author: Rajaguru, R (Dr Rajesh Rajaguru)

Number of items: 17

Journal Article
Nyadzayo, MW and Matanda, MJ and Rajaguru, R, The determinants of franchise brand loyalty in B2B markets: An emerging market perspective, Journal of Business Research, 86 pp. 435-445. ISSN 0148-2963 (2018) [Refereed Article] 
Rajaguru, R and Hassanli, N, The role of trip purpose and hotel star rating on guests' satisfaction and WOM, International Journal of Contemporary Hospitality Management, 30, (5) pp. 1-20. ISSN 0959-6119 (2018) [Refereed Article] 
Shome, A and Jabeen, F and Rajaguru, R, What drives consumer choice of Islamic banking services in the United Arab Emirates?, International Journal of Islamic and Middle Eastern Finance and Management, 11, (1) pp. 79-95. ISSN 1753-8394 (2018) [Refereed Article] 
Rajaguru, R, Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines, Journal of Air Transport Management, 53 pp. 114-122. ISSN 0969-6997 (2016) [Refereed Article] 
Rajaguru, R, Motion picture-induced visual, vocal and celebrity effects on tourism motivation: stimulus organism response model, Asia Pacific Journal of Tourism Research, 19, (4) pp. 375-388. ISSN 1094-1665 (2014) [Refereed Article] 
Rajaguru, R and Matanda, MJ, Effects of inter-organizational compatibility on supply chain capabilities: Exploring the mediating role of inter-organizational information systems (IOIS) integration, Industrial Marketing Management: The International Journal of Marketing for Industrial and High Tech Firms, 42, (4) pp. 620-632. ISSN 0019-8501 (2013) [Refereed Article] 
Rajaguru, R and Matanda, MJ, Functional Attributes and Shopping Value: Supermarket Vs Local Market, International Journal of Global Business, 4, (2) pp. 15-27. ISSN 2151-7541 (2011) [Refereed Article]
Rajaguru, R and Matanda, M, Role of inter-organisational compatibility and IOIS integration in large firms and SMEs retailing chains, Asia Pacific Journal of Marketing and Logistics, 23, (2) pp. 177-199. ISSN 1355-5855 (2011) [Refereed Article] 
Rajaguru, R and Matanda, MJ, Influence of inter‐organisational integration on business performance: the mediating role of organisational‐level supply chain functions, Journal of Enterprise Information Management, 22, (4) pp. 456-467. ISSN 1741-0398 (2009) [Refereed Article] 
Chapter in Book
Kowtha, NR and Rajaguru, R, Legitimacy Acquisition and Social Enterprises, Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes, IGI Global, NO Ndubisi and S Nwankwo (ed), United States, pp. 405-476. ISBN 9781466629523 (2013) [Research Book Chapter] 
Conference Publication
Sanjeev, K and Rajaguru, R and Prikshat, V, Analyising service quality gap in in Indian management education using INSTAQUAL: A study of state university affiliated Colleges, 2017 ANZAM Conference Proceedings, 5-7 December 2017, University of Melbourne (2017) [Conference Extract]
Rajaguru, R, Socio-Technical congruence and information systems integration, 2017 Summer AMA Proceedings, 4-6 August 2017, San Francisco, CA, pp. I-6 - I-7. (2017) [Conference Extract]
Jabeen, F and Shome, A and Rajaguru, R, What drives the decision to switch to Islamic banking? Evidence from the UAE, 27th IBIMA Conference, 4-5 May 2016, Milan, Italy ISBN 978-0-9860419-6-9 (2016) [Conference Extract]
Rajaguru, R, Effects of Functional Illiteracy associated Psychological Reflection and Disconfirmation on Post-Purchase Behavior, Global Conference On SME, Entrepreneurship & Service Innovation: Conference proceedings, 12-13 July 2012, Gold Coast, QLD (2012) [Conference Extract]
Huang, C-H and Chiang, C-Y and Rajaguru, R and Zhang, W, Low cost not enough anymore: A sourcing paradox, Center for Global Outsourcing Tenth Annual International Smart-Sourcing Conference: Conference Proceedings, 28-29 June 2012, SolBridge International School of Business, pp. 18-20. (2012) [Conference Extract]
Rao, KN and Rajaguru, R, The Process of Legitimacy Acquisition in Social Enterprises, Global Conference On SME, Entrepreneurship & Service Innovation: Conference proceedings, 26-27 August 2010, Malaysia (2010) [Conference Extract]
Perks, KJ and Rajaguru, R and Shukla, P and Matanda, MJ, Exploring the antecedents of inter-organisational information systems (IOIS) integration and its effect on supply chain: A resource based view, European Marketing Academy Conference (EMAC), 27-30 May 2008, Brighton, pp. 1-8. (2008) [Conference Extract]

This list was generated on Tue Nov 20 23:35:55 2018.