eCite Digital Repository

Author: Francis, H (Ms Heather Francis)

Number of items: 7

Journal Article
Walker, RH and Craig-Lees, M and Hecker, R and Francis, H, Technology-enabled service delivery: An investigation of reasons affecting customer adoption and rejection, International Journal of Service Industry Management, 13, (1) pp. 91-106. ISSN 0956-4233 (2002) [Refereed Article] 
Conference Publication
Hall, LE and Francis, H, IMC Theory and Practice: the Brand Tasmania Case, IMC Theory and Practice: the Brand Tasmania Case, 2-4 December 2002, Melbourne, pp. 1641-1647. ISBN 0 7300 2562 4 (2002) [Refereed Conference Paper] 
Francis, H, Shaping Places for Tourism and Export: Issues from Theory & Practice, Ten Years of Tourism Research, 6-9 February 2002 , Fremantle, Western Australia, pp. 1-12. ISBN 1876685344 (2002) [Refereed Conference Paper] 
Hall, LE and Francis, H, Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice, Conference Proceedings, 21-23 September 2001, Sydney, Australia, pp. 1-12. (2001) [Refereed Conference Paper] 
Walker, RH and Craig-Lees, M and Hecker, R and Francis, H, An investigation of reasons affecting customer adoption and rejection of technologically-facilitated means of service delivery: Research methodology and preliminary findings, ANZMAC2000 Conference Proceedings, 28/11/00 - 1/12/00, Gold Coast, pp. 1335 - 1342. ISBN 0 86857 978 5 (2000) [Refereed Conference Paper] 
Francis, H and Walker, RH, Place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, ANZMAC2000 Conference Proceedings, 28/11/00-1/12/00, Gold Coast, pp. 653-657. ISBN 0 86857 978 5 (2000) [Refereed Conference Paper] 
Francis, H and Walker, RH, Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, Tourism and Hospitality Management, 8-11 July 2000, Montreal, pp. 39-49. (2000) [Refereed Conference Paper] 

This list was generated on Thu Nov 23 07:10:09 2017.