Number of items: 2
|Yao, J and Oppewal, H, Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size, Journal of Retailing, 92, (1) pp. 109-121. ISSN 0022-4359 (2016) [Refereed Article]|
|Yao, J and Oppewal, H, Unit pricing matters more when consumers are under time pressure, European Journal of Marketing, 50, (5/6) pp. 1094-1114. ISSN 0309-0566 (2016) [Refereed Article]|
This list was generated on Sun Sep 25 20:59:19 2022.