eCite Digital Repository

Author: Yao, J (Dr Jun Yao)

Number of items: 2

Journal Article
Yao, J and Oppewal, H, Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size, Journal of Retailing, 92, (1) pp. 109-121. ISSN 0022-4359 (2016) [Refereed Article] 
Yao, J and Oppewal, H, Unit pricing matters more when consumers are under time pressure, European Journal of Marketing, 50, (5/6) pp. 1094-1114. ISSN 0309-0566 (2016) [Refereed Article] 

This list was generated on Tue Mar 9 09:23:48 2021.