Number of items: 5
|Lee, WJ and O'Cass, A and Sok, P, Why doesn't our branding pay off: optimising the effects of branding through innovation, European Journal of Marketing, 50, (3/4) pp. 509 - 529. ISSN 0309-0566 (2016) [Refereed Article]|
|Lee, WJ and Phau, I and Roy, R, 'Bonds' or 'Calvin Klein' Down-under: Consumer ethnocentric and brand country origin effects towards men's underwear, Journal of Fashion Marketing and Management, 17, (1) pp. 65-84. ISSN 1361-2026 (2013) [Refereed Article]|
|O'Cass, A and Lee, WJ and Siahtiri, V, Can Islam and status consumption live together in the house of fashion clothing?, Journal of Fashion Marketing and Management, 17, (4) pp. 440-459. ISSN 1361-2026 (2013) [Refereed Article]|
|Lee, WJ and Phau, I and Roy, R, Status and Nonstatus Consumers' Attitudes toward Foreign and Domestic Luxury Brands of Underwear, Journal of International Consumer Marketing, 24, (1-2) pp. 43-56. ISSN 0896-1530 (2012) [Refereed Article]|
|Heirati, N and O'Cass, AG and Siahtiri, V and Lee, WJ, Examining the contingent effect of market orientation and knowledge specificity on codesign and co-production of B2B professional service firms, ANZMAC 2014 Proceedings, 1-3 December, Brisbane, Australia, pp. 946-953. ISSN 1447-3275 (2014) [Non Refereed Conference Paper]|
This list was generated on Tue Jun 19 22:40:56 2018.