Number of items: 5
|Ahmadi, H and O'Cass, A, The role of entrepreneurial marketing in new technology ventures first product commercialisation, Journal of Strategic Marketing, 24, (1) pp. 47-60. ISSN 0965-254X (2016) [Refereed Article]|
|Ahmadi, H and O'Cass, A and Miles, MP, Product resource-capability complementarity, integration mechanisms, and first product advantage, Journal of Business Research, 67, (5) pp. 704-709. ISSN 0148-2963 (2014) [Refereed Article]|
|Lewis, GK and Ahmadi, H and Mosakowski, E and Hawkins, C, Leisure and lifestyle in wine and whisky tourism, ANZALS 13th Biennial Conference: Leisure for Social Change, 4-7 December 2017, Hobart, Tasmania, pp. 25-26. ISBN 9781925646115 (2017) [Conference Extract]|
|Ahmadi, H and O'Cass, A, How technology oriented new ventures gain advantages in first product commercialisation from complementarities between marketing - technology capabilities and IT assets, ANZAM conference, 4-6 December, Hobart (2013) [Non Refereed Conference Paper]|
|Rahmani, Y and O'Cass, A and Ahmadi, H, The role of corporate strategies and brand strategies in new service development in service organisations in Australia, ANZAM conference, 4-6 December, Hobart (2013) [Non Refereed Conference Paper]|
This list was generated on Wed Apr 14 22:01:59 2021.