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Author: Sok, P (Mr Phyra Sok)

Number of items: 5

Journal Article
Sok, P and O'Cass, A, Examining the new product innovation-performance relationship: Optimizing the role of individual-level creativity and attention-to-detail, Industrial Marketing Management, 47 pp. 156-165. ISSN 0019-8501 (2015) [Refereed Article] 
O'Cass, A and Sok, P, Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation, Journal of Business Research, 66, (8) pp. 1074-1084. ISSN 0148-2963 (2013) [Refereed Article] 
O'Cass, A and Sok, P, Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes, Journal of Strategic Marketing, 20, (4) pp. 345-363. ISSN 1466-4488 (2012) [Refereed Article] 
Sok, P and O'Cass, A, Achieving superior innovation-based performance outcomes in SMEs through innovation resource-capability complementarity, Industrial Marketing Management, 40, (8) pp. 1285-1293. ISSN 0019-8501 (2011) [Refereed Article]
Sok, P and O'Cass, AG, Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability, Journal of Services Marketing, 25, (7) pp. 528-539. ISSN 0887-6045 (2011) [Refereed Article]

This list was generated on Sun Apr 18 18:24:47 2021.