eCite Digital Repository

Author: O'Cass, AG (Professor Aron O'Cass)

Number of items: 54

Journal Article
Ahmadi, H and O'Cass, A and Miles, MP, Product resource–capability complementarity, integration mechanisms, and first product advantage, Journal of Business Research, 67, (5) pp. 704-709. ISSN 0148-2963 (2014) [Refereed Article] 
Sok, P and O'Cass, A and Sok, K, Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities, Australasian Marketing Journal, 21, (3) pp. 161-167. ISSN 1441-3582 (2013) [Refereed Article] 
O'Cass, AG and Song, M and Yuan, L, Anatomy of service innovation: Introduction to the special issue, Journal of Business Research, 66, (8) pp. 1060-1062. ISSN 0148-2963 (2013) [Contribution to Refereed Journal] 
O'Cass, A and Lee, WJ and Siahtiri, V, Can Islam and status consumption live together in the house of fashion clothing?, Journal of Fashion Marketing and Management, 17, (4) pp. 440-459. ISSN 1361-2026 (2013) [Refereed Article] 
Meshram, K and O'Cass, A, Empowering senior citizens via third places: Research driven model development of seniors' empowerment and social engagement in social places, Journal of Services Marketing, 27, (2) pp. 141-154. ISSN 0887-6045 (2013) [Refereed Article] 
Meshram, K and O'Cass, A, Exploring civic engagement through seniors' good citizenship behavior within clubs, Journal of Nonprofit and Public Sector Marketing, 25, (3) pp. 256-283. ISSN 1049-5142 (2013) [Refereed Article] 
O'Cass, A and Sok, P, Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation, Journal of Business Research, 66, (8) pp. 1074–1084. ISSN 0148-2963 (2013) [Refereed Article] 
O'Cass, A and Siahtiri, V, In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults, Journal of Retailing and Consumer Services, 20, (6) pp. 505-515. ISSN 0969-6989 (2013) [Refereed Article] 
Ngo, LV and O'Cass, A, Innovation and business success: The mediating role of customer participation, Journal of Business Research, 66, (8) pp. 1134–1142. ISSN 0148-2963 (2013) [Refereed Article] 
Heirati, N and O'Cass, A and Ngo, L, The contingent value of marketing and social networking capabilities in firm performance, Journal of Strategic Marketing, 21, (1) pp. 82-98. ISSN 0965-254X (2013) [Refereed Article] 
O'Cass, A and Carlson, J, An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth, Australasian Marketing Journal, 20, (1) pp. 28-36. ISSN 1441-3582 (2012) [Refereed Article] 
O'Cass, A and Carlson, J, An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model, Journal of Services Marketing, 26, (6) pp. 419-434. ISSN 0887-6045 (2012) [Refereed Article] 
O'Cass, A and Ngo, LV, Creating superior customer value for B2B firms through supplier firm capabilities, Industrial Marketing Management, 41, (1) pp. 125-135. ISSN 0019-8501 (2012) [Refereed Article] 
O'Cass, A and Ngo, LV and Heirati, N, Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context, Australasian Marketing Journal, 20, (3) pp. 224-233. ISSN 1441-3582 (2012) [Refereed Article] 
O'Cass, A and Ngo, LV and Siahtiri, V, Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs, Journal of Strategic Marketing, 20, (6) pp. 463-481. ISSN 1466-4488 (2012) [Refereed Article] 
O'Cass, AG and Ngo, L and Siahtiri, V, Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs, Journal of Strategic Marketing, 20, (6) pp. 463-481. ISSN 0965-254X (2012) [Refereed Article] 
O'Cass, A and Sok, P, Examining the role of within functional area resource–capability complementarity in achieving customer and product-based performance outcomes, Journal of Strategic Marketing, 20, (4) pp. 345-363. ISSN 1466-4488 (2012) [Refereed Article] 
Ngo, LV and O'Cass, A, In search of innovation and customer-related performance superiority: the role of market orientation, marketing capability, and innovation capability interactions, Journal of Product Innovation Management, 29, (5) pp. 861-877. ISSN 0737-6782 (2012) [Refereed Article] 
Carlson, J and O'Cass, A, Optimizing the online channel in professional sport to create trusting and loyal consumers: The role of the professional sports team brand and service quality, Journal of Sport Management, 26, (6) pp. 463-478. ISSN 1543-270X (2012) [Refereed Article]
Ngo, LV and O'Cass, A, Performance implications of market orientation, marketing resources, and marketing capabilities, Journal of Marketing Management, 28, (1-2) pp. 173-187. ISSN 1472-1376 (2012) [Refereed Article]
O Shaughnessy, NJ and Baines, PR and O'Cass, A and Ormrod, RP, Political marketing orientation: confusions, complications, and criticisms, Journal of political marketing, 11, (4) pp. 353-366. ISSN 1537-7857 (2012) [Refereed Article] 
O'Shaugnhessy, NJ and Baines, PR and O'Cass, A and Ormrod, RP, Political marketing orientation: confusions, complications, and criticisms, Journal of Political Marketing, 11, (1) pp. 353-366. ISSN 1537-7857 (2012) [Refereed Article] 
O'Cass, AG and Ngo, L, Achieving customer satisfaction in services firms via branding capability and customer empowerment, Journal of Services Marketing, 25, (7) pp. 489-496. ISSN 0887-6045 (2011) [Refereed Article]
Sok, P and O'Cass, A, Achieving superior innovation-based performance outcomes in SMEs through innovation resource-capability complementarity, Industrial Marketing Management: The International Journal of Marketing for Industrial and High Tech Firms, 40, (8) pp. 1285-1293. ISSN 0019-8501 (2011) [Refereed Article]
Carlson, J and O'Cass, AG, Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences, Electronic Markets, 21, (4) pp. 237-253. ISSN 1422-8890 (2011) [Refereed Article]
Carlson, J and O'Cass, AG, Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators, Managing Service Quality, 21, (3) pp. 264-286. ISSN 0960-4529 (2011) [Refereed Article]
O'Cass, AG and Voola, R, Explications of political market orientation and political brand orientation using the resource-based view of the political party, Journal of Marketing Management, 27, (5-6) pp. 627-645. ISSN 0267-257X (2011) [Refereed Article]
Carlson, J and O'Cass, AG, Managing web site performance taking account of the contingency role of branding in multi-channel retailing, Journal of Consumer Marketing, 28, (7) pp. 524-531. ISSN 0736-3761 (2011) [Refereed Article]
Ngo, L and O'Cass, AG, The relationship between business orientations and brand performance: A cross-national perspective, Asia Pacific Journal of Marketing and Logistics, 23, (5) pp. 684-713. ISSN 1355-5855 (2011) [Refereed Article]
Sok, P and O'Cass, AG, Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability, Journal of Services Marketing, 25, (7) pp. 528-539. ISSN 0887-6045 (2011) [Refereed Article]
O'Cass, AG and Ngo, LV, Winning through innovation and marketing: Lessons from Australia and Vietnam, Industrial Marketing Management, 40, (8) pp. 1319-1329. ISSN 0019-8501 (2011) [Refereed Article]
Griffin, D and O'Cass, AG, An exploration of personality and speed limit compliance, Journal of Nonprofit & Public Sector Marketing, 22, (4) pp. 336-353. ISSN 1049-5142 (2010) [Refereed Article]
O'Cass, AG and Carlson, J, Examining the effects of website induced flow in professional sporting team website, Internet Research: Electronic Networking Applications and Policy, 20, (2) pp. 115-134. ISSN 1066-2243 (2010) [Refereed Article]
O'Cass, AG and Voola, R, Explications of political market orientation and political brand orientation via the Resource Based View of the political party, Journal of Marketing Management, 27, (5-6) pp. 627-645. ISSN 0267-257X (2010) [Refereed Article]
Carlson, J and O'Cass, AG, Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites, Journal of Services Marketing, 24, (2) pp. 112-127. ISSN 0887-6045 (2010) [Refereed Article]
Voola, R and O'Cass, AG, Implementing competitive strategies: The role of responsive and proactive market orientations, European Journal of Marketing, 44, (1/2) pp. 245-266. ISSN 0309-0566 (2010) [Refereed Article]
O'Cass, AG and Weerawardena, J, The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance, Industrial Marketing Management, 39, (4) pp. 571-581. ISSN 0019-8501 (2010) [Refereed Article]
O'Cass, AG and Grace, D, Understanding the role of retail store service in light of self-image-store image congruence, Psychology and Marketing, 25, (6) pp. 521-537. ISSN 0742-6046 (2010) [Refereed Article]
Ngo, L and O'Cass, AG, Value creation architecture and engineering: A business model encompassing the firm-customer dyad, European Business Review, 22, (5) pp. 496-514. ISSN 0955-534X (2010) [Refereed Article]
O'Cass, AG and Weerawardena, J, A resource based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing, Marketing Theory, 9, (2) pp. 189-209. ISSN 1470-5931 (2009) [Refereed Article]
Ngo, L and O'Cass, AG, Creating value offering via operant resource-based capabilities, Industrial Marketing Management, 38, (1) pp. 45-59. ISSN 0019-8501 (2009) [Refereed Article]
O'Cass, AG and Weerawardena, J, Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation, European Journal of Marketing, 43, (11/12) pp. 1325-1348. ISSN 0309-0566 (2009) [Refereed Article]
Ngo, L and O'Cass, AG and Julian, C, Rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise, journal of macromarketing, Journal of Macromarketing, 28, (3) pp. 258-274. ISSN 0276-1467 (2008) [Refereed Article]
O'Cass, AG and Choy, E, Studying Chinese Generation Y consumers' consumer involvement in fashion clothing and brand status, Produce and Brand Management, Journal Of, 17, (5) pp. 341-352. ISSN 1061-0421 (2008) [Refereed Article]
O'Cass, AG and Ngo, L, Balancing external adaptation and internal effectiveness: Achieving better brand performance, The Journal of Business Research, 60, (1) pp. 11-20. ISSN 0148-2963 (2007) [Refereed Article]
O'Cass, AG and Ngo, L, Market orientation versus innovative culture: Two routes to superior brand performance, European Journal of Marketing, 41, (7/8) pp. 868-887. ISSN 0309-0566 (2007) [Refereed Article]
O'Cass, AG and Griffin, D, Antecedents and consequences of social issue advertising believability, Journal of Nonprofit and Public Sector Marketing, 15, (1/2) pp. 87-104. ISSN 1049-5142 (2006) [Refereed Article]
Weerawardena, J and O'Cass, AG and Julian, C, Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance, Journal of Business Research, 59, (1) pp. 37-45. ISSN 0148-2963 (2006) [Refereed Article]
Brown, U and O'Cass, AG, Foreign wine consumption in Australia: The influence of consumer perceptions to foreign cultures on wine choice, Journal of Food Products Marketing , 12, (2) pp. 15-26. ISSN 1045-4446 (2006) [Refereed Article]
Grace, D and O'Cass, AG, An examination of the antecedents of repatronage intentions across different retail store formats, Journal of Retailing and Consumer Services, 12, (4) pp. 227-243. ISSN 0969-6989 (2005) [Refereed Article]
O'Cass, AG, Political campaign advertising: Believe it or not, Journal of Nonprofit and Public Sector Marketing, 14, (1) pp. 205-246. ISSN 1049-5142 (2005) [Refereed Article]
O'Cass, AG and Pecotich, A, Political opinion leadership and electoral behavior, Journal of Nonprofit and Public Sector Marketing, 14, (1) pp. 285-307. ISSN 1049-5142 (2005) [Refereed Article]
Grace, D and O'Cass, AG, Service branding: Consumer verdicts on service brands, Journal of Retailing and Consumer Services, 12, (2) pp. 125-139. ISSN 0969-6989 (2005) [Refereed Article]
O'Cass, AG and Pecotich, A, The dynamics of voter behavior and influence processes in electoral markets: A consumer behavior perspective, The Journal of Business Research, 58, (4) pp. 406-413. ISSN 0148-2963 (2005) [Refereed Article]

This list was generated on Wed Oct 01 09:53:50 2014.