| Conference Publication |
|---|
| Francis, H and Walker, RH, Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, Tourism and Hospitality Management, 8-11 July 2000, Montreal, pp. 39-49. (2000) [Refereed Conference Paper] | |
| Walker, RH and Craig-Lees, M, Integrating Technology & Customer Service: Reconciling Managerial and Customer Needs to Mutual Satisfaction, Proceedings of the International Services Marketing Conference '99., 5 - 7 April 1999, Brisbane, pp. 31-33. ISBN 1-864991-14-3 (1999) [Conference Extract] | |
| Walker, RH and Craig-Lees, M, Integrating Technology and Customer Service: Reconciling Operational and Customer Decision-Making, Proceedings of the 5th international conference of the decision sciences institute., 4 - 7 July 1999, Athens, pp. 1494-1496. ISBN 0-9667118-1-5 (1999) [Non Refereed Conference Paper] | |
| Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives, Proceedings of The Ninth World Marketing Congress, 23 - 26 June, 1999, Malta, pp. 141-146. ISBN 0-939783-02-9 (1999) [Refereed Conference Paper] | |
| Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: At Risk of Compromising the Customer-Service Provider Connection?, Proceedings of the Australia and New Zealand Marketing Academy Conference, 30 November-2 December 1998, Dunedin EJ ISBN 1-877156-07-8 (1998) [Refereed Conference Paper] | |
| Walker, RH and Hanson, DJ and Enjeti, M, Destination Branding and Positioning - The Tasmania Experience, Its Unique Characteristics and Implications, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, Florida, pp. 23-33. (1997) [Refereed Conference Paper] | |
| Flint, J and Walker, RH, Export Marketing of Primary Produce: Implications for Development of International Marketing Theory, Proceedings of the Australian New Zealand Marketing Educators' Conference, Melbourne, pp. 453-467. (1997) [Refereed Conference Paper] | |
| Hanson, DJ and Walker, RH, The Macro-Marketing and Management of Tasmania as a Tourism Destination - Implications, Challenges and Imperatives, Volume One 22nd Annual MacroMarketing Conference, Bergen, pp. 3-27. (1997) [Refereed Conference Paper] | |
| Walker, RH and Nelson, LG and Hanson, DJ and Fisher, CG, Towards a More Integrative Cross-Functional Approach to Management Education, Conference Proceedings ANZAM ' 97, Melbourne, pp. 194. (1997) [Conference Extract] | |
| Walker, RH and Hocking, A, Towards defining and measuring service quality, 1996 Australian Marketing Educators' Conference, Adelaide, pp. 686. (1996) [Conference Extract] | |
| Walker, RH and Nelson, LG, Towards Identifying the Psyche of Effective Service Provision, ANZAM 95 Conference, Townsville, pp. 135-148. (1995) [Refereed Conference Paper] | |
