eCite Digital Repository

Author: Walker, RH (Professor Rhett Walker)

Number of items: 21

Journal Article
Walker, RH and Hanson, DJ and Nelson, LG and Fisher, CG, A case for more integrative multi-disciplinary marketing education, European Journal of Marketing, 32, (9/10) pp. 803-812. ISSN 0309-0566 (1998) [Refereed Article] 
Walker, RH and Hanson, DJ, Green Marketing and Green Places: A Taxonomy for the Destination Marketer, Journal of Marketing Management, 14, (6) pp. 623-639. ISSN 1472-1376 (1998) [Refereed Article] 
Walker, RH, Towards Identifying How Visitors to Tasmania Define and Assess Service Quality in the Hospitality Industry, Australian Journal of Hospitality Management, 3, (2) pp. 27-39. ISSN 1320-5161 (1996) [Refereed Article] 
Lovelock, CH and Patterson, PG and Walker, RH, Services Marketing: Australia-New Zealand, Prentice-Hall, Sydney, pp. 570. ISBN 0-7248-1123-0 (1998) [Revision/New Edition] 
Chapter in Book
Flint, JA and Walker, RH, Eels, exporting and aquaculture aspirations in Australia, Marketing: A strategic approach, Nelson Thomson Learning, McColl-Kennedy, JR & Kiel, GC (ed), South Melbourne, pp. 839-856. ISBN 0 17 009116 3 (2000) [Other Book Chapter] 
Hanson, DJ and Walker, RH and Steen, JT, Green Marketing of Green Places: The Tasmania Experience, Greener Marketing. A Global Perspective on Greening Marketing Practice, Greenleaf Publishing Limited, Charter, M. & Polonsky, M.J. (ed), Sheffield, pp. 327 - 337. ISBN 1874719144 (1999) [Research Book Chapter] 
Walker, RH and Nelson, LG and Hanson, DJ and Fisher, CG, Towards a more integrative cross-functional approach to management, Management Theory and Practice: Moving to a New Era, Macmillan Education Australia, Griffin, G (ed), Melbourne, pp. 37-50. ISBN 0-7329-5045-7 (1998) [Research Book Chapter] 
Conference Publication
Francis, H and Walker, RH, Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing, Tourism and Hospitality Management, 8-11 July 2000, Montreal, pp. 39-49. (2000) [Refereed Conference Paper] 
Walker, RH and Craig-Lees, M, Integrating Technology & Customer Service: Reconciling Managerial and Customer Needs to Mutual Satisfaction, Proceedings of the International Services Marketing Conference '99., 5 - 7 April 1999, Brisbane, pp. 31-33. ISBN 1-864991-14-3 (1999) [Conference Extract] 
Walker, RH and Craig-Lees, M, Integrating Technology and Customer Service: Reconciling Operational and Customer Decision-Making, Proceedings of the 5th international conference of the decision sciences institute., 4 - 7 July 1999, Athens, pp. 1494-1496. ISBN 0-9667118-1-5 (1999) [Non Refereed Conference Paper] 
Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives, Proceedings of The Ninth World Marketing Congress, 23 - 26 June, 1999, Malta, pp. 141-146. ISBN 0-939783-02-9 (1999) [Refereed Conference Paper] 
Walker, RH and Craig-Lees, M, Technology-Enabled Service Delivery: At Risk of Compromising the Customer-Service Provider Connection?, Proceedings of the Australia and New Zealand Marketing Academy Conference, 30 November-2 December 1998, Dunedin EJ ISBN 1-877156-07-8 (1998) [Refereed Conference Paper] 
Walker, RH and Hanson, DJ and Enjeti, M, Destination Branding and Positioning - The Tasmania Experience, Its Unique Characteristics and Implications, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, Florida, pp. 23-33. (1997) [Refereed Conference Paper] 
Flint, J and Walker, RH, Export Marketing of Primary Produce: Implications for Development of International Marketing Theory, Proceedings of the Australian New Zealand Marketing Educators' Conference, Melbourne, pp. 453-467. (1997) [Refereed Conference Paper] 
Hanson, DJ and Walker, RH, The Macro-Marketing and Management of Tasmania as a Tourism Destination - Implications, Challenges and Imperatives, Volume One 22nd Annual MacroMarketing Conference, Bergen, pp. 3-27. (1997) [Refereed Conference Paper] 
Walker, RH and Nelson, LG and Hanson, DJ and Fisher, CG, Towards a More Integrative Cross-Functional Approach to Management Education, Conference Proceedings ANZAM ' 97, Melbourne, pp. 194. (1997) [Conference Extract] 
Walker, RH and Hocking, A, Towards defining and measuring service quality, 1996 Australian Marketing Educators' Conference, Adelaide, pp. 686. (1996) [Conference Extract] 
Walker, RH and Nelson, LG, Towards Identifying the Psyche of Effective Service Provision, ANZAM 95 Conference, Townsville, pp. 135-148. (1995) [Refereed Conference Paper] 
Other Public Output
Peattie, K and Hanson, DJ and Walker, RH, Key Issues in Eco-Tourism Development: A Tale of Two Islands, Working Paper Series, School of Management, University of Tasmania, Hobart, 99, 03 (1999) [Report of Restricted Access] 
Hanson, DJ and Walker, RH, Ecologically Based Macro-Marketing and Management of Tasmania as a Tourism Destination, Department of Management Working Paper Series, Department of Management, Launceston, 3, 97-05 (1997) [Report of Restricted Access] 

This list was generated on Tue Nov 29 22:21:41 2022.