Economic theory about supply and demand suggests that if consumer demand for a product increases then producers respond by increasing supply. In the UK housing market there is emerging evidence of consumer demand for low energy housing, yet little has been built to date by private sector housebuilders: existing low energy housing is largely within the social housing and self-build sectors. Ideas from science and technology studies (STS) are introduced to help further understanding of why the housing market might be slow to respond to changing consumer preferences. Although standard economic concepts concerning costs and price are able in part to explain the situation, greater attention to socio-technical issues highlights some of the reasons why innovation and change are difficult to effect. The housing market is best viewed as a socio-technical system, whereby the social and the technical are interlinked. © 2005 Taylor & Francis.

Item Type:	Refereed Article
Research Division:	Studies in Human Society
Research Group:	Sociology
Research Field:	Sociology and Social Studies of Science and Technology
Objective Division:	Expanding Knowledge
Objective Group:	Expanding Knowledge
Objective Field:	Expanding Knowledge through Studies of Human Society
Author:	Lovell, HC (Associate Professor Heather Lovell)
ID Code:	99608
Year Published:	2005
Web of Science® Times Cited:	36
Deposited By:	Social Sciences
Deposited On:	2015-03-30
Last Modified:	2015-04-08
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