The paper examines the role of discourse in innovation journeys using the example of low energy housing in the UK. Discourse is shown to be influential within innovation journeys in two main ways: first, discourse unites the often disparate organisations involved in innovation, and thereby gives structure and direction to the innovation journey; second, discourse has the power to retrospectively 'reframe' the course of an innovation journey, leaving out inconsistent parts and ignoring twists and turns, so past innovation journeys are in effect reconstructed in the present. This discursive remapping of innovation journeys has implications for current and future pathways of innovation. Further, there is a two-way relationship between discourse and technology development. It is discussed how pioneering low energy housing developments have themselves become a significant part of low carbon housing discourse, acting as powerful 'storylines'.

Item Type:	Refereed Article
Research Division:	Studies in Human Society
Research Group:	Sociology
Research Field:	Sociology and Social Studies of Science and Technology
Objective Division:	Expanding Knowledge
Objective Group:	Expanding Knowledge
Objective Field:	Expanding Knowledge through Studies of Human Society
UTAS Author:	Lovell, HC (Professor Heather Lovell)
ID Code:	99604
Year Published:	2008
Web of Science® Times Cited:	34
Deposited By:	Social Sciences
Deposited On:	2015-03-30
Last Modified:	2015-04-08
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