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The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies
Citation
Sok, P and O'Cass, A and Miles, MP, The Performance Advantages for SMEs of Product Innovation and Marketing Resource-Capability Complementarity in Emerging Economies, Journal of Small Business Management, 54, (3) pp. 805-826. ISSN 0047-2778 (2016) [Refereed Article]
Copyright Statement
Copyright 2015 International Council for Small Business
Abstract
This study argues that small and medium-sized enterprises (SMEs) must possess both resources
and capabilities at a superior level, and those resources and capabilities must be complementary
with one another to achieve superior financial performance. The resources and capabilities of
interest are product innovation and marketing. Using data from manufacturing SMEs, the results
suggest that product innovation resource–capability complementarity, marketing resource–
capability complementarity, and their interaction are positively related to financial performance
through product innovation and customer performance. The findings suggest that some SMEs may
outperform others not only because they possess a specific individual resource–capability complementarity
but also because they create synergy and asset interconnectedness.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Management (incl. Strategy and Customer Relations) |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| UTAS Author: | O'Cass, A (Professor Aron O'Cass) |
| ID Code: | 99509 |
| Year Published: | 2016 (online first 2015) |
| Web of Science® Times Cited: | 19 |
| Deposited By: | TSBE |
| Deposited On: | 2015-03-26 |
| Last Modified: | 2018-03-16 |
| Downloads: | 0 |
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